Catherine Goh 吴翠薏

Head of Digital Marketing at The Ultimate Spa Pte Ltd / The Ultimate Group of Companies

Led development of a group-wide digital marketing strategy across The Ultimate Spa, The Spa, and The Aesthetic Medical Clinic brands. Planned and executed multi-channel campaigns, built a stronger online presence, and expanded organic reach. Oversaw content creation for social media, landing pages, and retail product copy that complemented services across SBUs. Defined brand directions, collaborated with agencies, vendors, and media partners, and copywrote ads, brochures, and posters. Planned events, year-end promotions, and partnerships; coordinated PR activities to boost visibility.

Head of Digital Marketing at The Ultimate Group of Companies

Strategic marketing planning for all brands under the group; planning and executing digital marketing campaigns.

Senior Marketing Manager at Skin Lab The Medical Spa Pte Ltd

Established brand guidelines, defined brand identity for Skin Lab, and orchestrated partnerships to drive foot traffic; planned and executed digital marketing campaigns across channels.

Marketing Manager at Kin Hing Food Industries Pte Ltd

Managed marketing across product lines; led brand identity development, digital campaigns, and cross-channel promotions to strengthen market presence.

Marketing Manager at Kim Hing Food Industries Pte Ltd

Directed marketing activities across product categories; implemented campaigns to boost brand visibility and sales.

Marketing Manager at The Ultimate Spa Pte Ltd

Managed branding and marketing activities across omni-channel campaigns, social media and partnerships to grow the Spa brands.

Marketing Manager at Mary Chia Beauty & Slimming

Led marketing campaigns and branding initiatives for beauty and slimming segments.