I am an ecological sustainability campaigner, social entrepreneur and marketing professional with over 20 years of experience in marketing strategy, brand building, and project and product management across IT, software, web, fashion and retail. I have led campaigns and built products from concept to packaging, while nurturing partnerships and leading teams to drive measurable impact. I strive to align business growth with environmental stewardship and social value. As founder of ZERA ERA and an active member of sustainability networks, I combine hands-on marketing leadership with environmental advocacy, coordinating cross-functional teams and campaigns to drive zero-waste and circular economy initiatives, while growing businesses and partnerships. I enjoy developing new products, campaigns and collaborations that create value for business and society.…

Sabina Maksimova

I am an ecological sustainability campaigner, social entrepreneur and marketing professional with over 20 years of experience in marketing strategy, brand building, and project and product management across IT, software, web, fashion and retail. I have led campaigns and built products from concept to packaging, while nurturing partnerships and leading teams to drive measurable impact. I strive to align business growth with environmental stewardship and social value. As founder of ZERA ERA and an active member of sustainability networks, I combine hands-on marketing leadership with environmental advocacy, coordinating cross-functional teams and campaigns to drive zero-waste and circular economy initiatives, while growing businesses and partnerships. I enjoy developing new products, campaigns and collaborations that create value for business and society.…

Available to hire

I am an ecological sustainability campaigner, social entrepreneur and marketing professional with over 20 years of experience in marketing strategy, brand building, and project and product management across IT, software, web, fashion and retail. I have led campaigns and built products from concept to packaging, while nurturing partnerships and leading teams to drive measurable impact. I strive to align business growth with environmental stewardship and social value.

As founder of ZERA ERA and an active member of sustainability networks, I combine hands-on marketing leadership with environmental advocacy, coordinating cross-functional teams and campaigns to drive zero-waste and circular economy initiatives, while growing businesses and partnerships. I enjoy developing new products, campaigns and collaborations that create value for business and society.

See more

Skills

Experience Level

Language

Bulgarian
Fluent
English
Fluent
German
Advanced
Russian
Intermediate

Work Experience

Marketing Manager at MiaZoo Ltd
January 1, 2020 - January 1, 2025
Create annual marketing plan, operational plans and budgeting; Responsible for new products development – from concept to packaging; Manage communication campaigns for various brands; Manage a team of marketing specialists and advertising agencies
Marketing Management Consultant (part-time) at Public Environmental Center for Sustainable Development
January 1, 2019 - January 1, 2021
Develop marketing strategy; Create product concepts and communication campaigns plans; Advise on media channel planning and budgeting
Founder and General Manager at ZERA ERA Ltd
January 1, 2017 - January 1, 2025
Plan and manage business development, processes and projects; Coordinate projects with a team of suppliers and business partners; Responsible for sales and marketing
Marketing Manager and Consultant (part-time) at Sea Harmony Ltd.
January 1, 2018 - January 1, 2019
Develop commercialization strategy for company’s products; Develop new branding and visual identity of the company; Create and execute marketing campaigns
Marketing Consultant (part-time) at Salla Estate Ltd.
January 1, 2016 - January 1, 2017
Develop brand and positioning strategy; Create and advise on marketing communications strategy
Marketing Coordinator at OLX.bg (part of Naspers Classifieds)
January 1, 2010 - January 1, 2012
Participate in planning and implement marketing strategies in collaboration with BU Manager; Observe performance of over 25 budget lines within annual/semi-annual marketing budget; Devise and execute social media -, e-mail -, affiliate -, ATL -, BTL -, and event marketing campaigns; Project leader of product redesign project
Country Marketing Coordinator - Bulgaria at adidas Bulgaria
January 1, 2009 - January 1, 2010
Implement and adapt all marketing strategies of adidas brand in the country; Align and control the activities of ATL, BTL, PR agencies; Manage all retail- and trade-marketing activities with own, franchise and independent retailers; NMM organizer and official country representative at the global adidas go-to-market meetings
Brand Manager at Net Info.BG JSCo
January 1, 2007 - January 1, 2008
Analyse market segment developments and changing consumer tastes; Develop brand strategies in collaboration with a cross-functional team: product, sales, design, etc.; Manage special projects in partnership with bTV – survivor.btv.bg, musicidol.btv.bg
New Products Marketing Manager at Net Info.BG JSCo
January 1, 2006 - January 1, 2007
Research market potential of new product ventures; Develop concepts for a potentially successful new product in team cooperation; Suggest new product features and coordinate product development team
Marketing Specialist at Eye Bill Interactive Solutions PLC (Nexcom & Sirma Group)
January 1, 2004 - January 1, 2006
Research markets, competition, and client profiles (B2B); Manage web content, web traffic analysis, SEO; Prepare supporting marketing materials: brochures/case studies/presentations

Education

Master of Environmental and Social Governance at Sofia University St. Kliment Ohridski, Faculty of Economics and BA
January 1, 2024 - January 1, 2025
MBA at Technical University & FOM University of Applied Sciences, Essen, Germany
January 1, 2009 - January 1, 2011
Bachelor of Arts in Business Administration at American University in Bulgaria
January 1, 2000 - January 1, 2004
High School Diploma at First English Language School
January 1, 1995 - January 1, 2000

Qualifications

Gold Winner BEYONDPLASTIC Award 'Choose the reusable cup' project
January 1, 2020 - January 12, 2026
National Award for Social Innovation, Ministry of Labour and Social Policy
January 1, 2018 - January 12, 2026
Award-winner, Rinker Centre, BCause Foundation and BACB Challenge competition program
January 1, 2018 - January 12, 2026
Prize-winner, Young Entrepreneurs Program 'Ideas – That's Us' by United Ideas for Bulgaria
January 1, 2017 - January 12, 2026

Industry Experience

Non-Profit Organization, Professional Services, Retail, Consumer Goods, Software & Internet

Skills

Experience Level