I'm Adithyan Ravikumar, a results-driven SEO Manager with 7 years of building and scaling product-led, technical SEO for high-traffic B2C/B2B products across APAC (SEA), India, Canada, and the US. I define roadmaps, build playbooks/processes, and partner with engineering, design, and content teams to make SEO a core engine of growth. I'm hands-on across product management, technical SEO, on-page, off-page SEO, and GEO/GAEO. Notable achievements include AI/LLM-enabled content workflows integrated with GEO/SEO tactics, restructuring site architecture and internal linking for marketplaces (+18% visibility in 3 months), improving Core Web Vitals and crawl/indexing with engineering, recovering traffic after a Google update while boosting conversions, launching a stock market discovery feature with 1,000+ keywords on Page 1 and 10K+ organic visits in the first month, and leading a team of 6 SEO specialists with QA protocols. I also earned high-authority backlinks from Forbes, Wikipedia, Apple, and Daily Mail, and have guided SEO across SEA, India, Canada, and the US.

Adithyan Ravikumar

I'm Adithyan Ravikumar, a results-driven SEO Manager with 7 years of building and scaling product-led, technical SEO for high-traffic B2C/B2B products across APAC (SEA), India, Canada, and the US. I define roadmaps, build playbooks/processes, and partner with engineering, design, and content teams to make SEO a core engine of growth. I'm hands-on across product management, technical SEO, on-page, off-page SEO, and GEO/GAEO. Notable achievements include AI/LLM-enabled content workflows integrated with GEO/SEO tactics, restructuring site architecture and internal linking for marketplaces (+18% visibility in 3 months), improving Core Web Vitals and crawl/indexing with engineering, recovering traffic after a Google update while boosting conversions, launching a stock market discovery feature with 1,000+ keywords on Page 1 and 10K+ organic visits in the first month, and leading a team of 6 SEO specialists with QA protocols. I also earned high-authority backlinks from Forbes, Wikipedia, Apple, and Daily Mail, and have guided SEO across SEA, India, Canada, and the US.

Available to hire

I’m Adithyan Ravikumar, a results-driven SEO Manager with 7 years of building and scaling product-led, technical SEO for high-traffic B2C/B2B products across APAC (SEA), India, Canada, and the US. I define roadmaps, build playbooks/processes, and partner with engineering, design, and content teams to make SEO a core engine of growth. I’m hands-on across product management, technical SEO, on-page, off-page SEO, and GEO/GAEO.

Notable achievements include AI/LLM-enabled content workflows integrated with GEO/SEO tactics, restructuring site architecture and internal linking for marketplaces (+18% visibility in 3 months), improving Core Web Vitals and crawl/indexing with engineering, recovering traffic after a Google update while boosting conversions, launching a stock market discovery feature with 1,000+ keywords on Page 1 and 10K+ organic visits in the first month, and leading a team of 6 SEO specialists with QA protocols. I also earned high-authority backlinks from Forbes, Wikipedia, Apple, and Daily Mail, and have guided SEO across SEA, India, Canada, and the US.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior SEO Specialist at 99 GROUP, Singapore
August 1, 2022 - Present
Led regional SEO strategy for real-estate marketplaces across Singapore & SEA; drove cross-functional execution with engineering, content, design, and analytics; authored PRDs and growth roadmaps tied to traffic, rankings, and conversions. Conducted technical audits (crawlability, indexation, site structure, internal linking) and partnered with engineering to improve speed and Core Web Vitals. Localized keyword strategies and content programs for multi-market expansion; supported M&A discovery by evaluating SEO potential of target properties. Achieved +18% search visibility in 3 months and improved engagement and conversions.
SEO Specialist at Clear (formerly ClearTax)
June 1, 2021 - August 1, 2022
Shaped SEO product strategy for fintech site (YMYL), mapped keywords to user intent, and optimized on-page elements to strengthen E-E-A-T and conversions. Led growth campaigns across product and content, coordinated with engineering, design, and marketing; built dashboards to track traffic, rankings, and conversions. Launched ASO initiatives, increasing App Store/Play Store visits by 126% QoQ. Aligned product, engineering, and marketing around SEO growth priorities and execution.
SEO Specialist / SEO Lead / Brand Strategist at Tech Wyse Internet Marketing
July 1, 2018 - May 1, 2021
Managed off-page SEO strategies for 100+ SMBs across the US and Canada. Led internal SEO initiatives that increased brand visibility by 25% in 6 months. Conducted comprehensive SEO audits to identify technical and content opportunities. Drove SEO product management with India and Canada teams to address client needs and ensure execution. Built SEO analytics dashboards and led a team of 6 SEO specialists to maintain QA standards and deliver client outcomes.
Senior SEO Specialist at 99 Group
August 1, 2022 - Present
Drove regional SEO strategy for real estate marketplaces across Singapore and SEA; led cross-functional execution (engineering, content, design, analytics); authored PRDs and growth roadmap tied to traffic, rankings, and conversion KPIs; improved visibility by 18% in 3 months; partnered with engineering to improve Core Web Vitals and mobile-first experiences; built localized keyword strategies; launched SEO-driven content programs; coordinated external vendors for content/research; contributed to SEA M&A SEO assessments; worked with structured data/schema for rich results; leveraged AI/LLM-enabled workflows for content creation and iteration.
SEO Specialist / Brand Strategist / SEO Lead at Tech Wyse Internet Marketing
July 1, 2018 - May 1, 2021
Managed off-page SEO strategies for 100+ SMBs across the US and Canada; initiated internal SEO initiatives increasing brand visibility by 25% in 6 months; conducted comprehensive SEO audits; drove SEO product management with India and Canada teams; built SEO analytics dashboards to track KPIs; led a team of 6 SEO specialists; coordinated external vendors for content and research.

Education

MBA in Business Analytics at BITS Pilani (WILP)
January 11, 2030 - January 12, 2026
Bachelor of Technology in Electronics & Communications Engineering at Cochin University of Science & Technology (CUSAT)
January 11, 2030 - January 1, 2018
MBA in Business Analytics at BITS Pilani (WILP), Pilani, India
January 11, 2030 - January 12, 2026
B Tech, Electronics & Communications Engineering at Cochin University of Science & Technology (CUSAT), Cochin, India
January 11, 2030 - January 1, 2018
MBA in Business Analytics at BITS Pilani (WILP)
January 11, 2030 - January 12, 2026
B Tech: Electronics & Communications Engineering at Cochin University of Science and Technology (CUSAT)
January 11, 2030 - January 1, 2018

Qualifications

MBA in Business Analytics
January 11, 2030 - January 12, 2026
Bachelor of Technology in Electronics & Communications Engineering
January 11, 2030 - January 1, 2018

Industry Experience

Software & Internet, Professional Services, Real Estate & Construction, Financial Services, Media & Entertainment, Other