Adithyan Ravikumar

Drove regional SEO strategy for real estate marketplaces across Singapore and SEA; led cross-functional execution (engineering, content, design, analytics); authored PRDs and growth roadmap tied to traffic, rankings, and conversion KPIs; improved visibility by 18% in 3 months; partnered with engineering to improve Core Web Vitals and mobile-first experiences; built localized keyword strategies; launched SEO-driven content programs; coordinated external vendors for content/research; contributed to SEA M&A SEO assessments; worked with structured data/schema for rich results; leveraged AI/LLM-enabled workflows for content creation and iteration.

Led regional SEO strategy for real-estate marketplaces across Singapore & SEA; drove cross-functional execution with engineering, content, design, and analytics; authored PRDs and growth roadmaps tied to traffic, rankings, and conversions. Conducted technical audits (crawlability, indexation, site structure, internal linking) and partnered with engineering to improve speed and Core Web Vitals. Localized keyword strategies and content programs for multi-market expansion; supported M&A discovery by evaluating SEO potential of target properties. Achieved +18% search visibility in 3 months and improved engagement and conversions.

Shaped SEO product strategy for fintech site (YMYL), mapped keywords to user intent, and optimized on-page elements to strengthen E-E-A-T and conversions. Led growth campaigns across product and content, coordinated with engineering, design, and marketing; built dashboards to track traffic, rankings, and conversions. Launched ASO initiatives, increasing App Store/Play Store visits by 126% QoQ. Aligned product, engineering, and marketing around SEO growth priorities and execution.