Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven marketing and communications strategist with over three decades of experience shaping brands across Southeast Asia. I have led integrated campaigns for clients and brands across Thailand, Myanmar, Vietnam, Laos, and beyond, blending traditional media with digital and social strategies to drive growth and measurable impact. I thrive in multicultural teams, mentoring talent, and turning insights into compelling narratives that resonate in dynamic markets. Throughout my career I have built and led cross-functional teams, turning insights into action. I enjoy mentoring talent and partnering with clients to craft sustainable growth across volatile markets. I combine creativity with data-driven decision making to deliver campaigns that deliver real outcomes.…I am a results-driven marketing and communications strategist with over three decades of experience shaping brands across Southeast Asia. I have led integrated campaigns for clients and brands across Thailand, Myanmar, Vietnam, Laos, and beyond, blending traditional media with digital and social strategies to drive growth and measurable impact. I thrive in multicultural teams, mentoring talent, and turning insights into compelling narratives that resonate in dynamic markets. Throughout my career I have built and led cross-functional teams, turning insights into action. I enjoy mentoring talent and partnering with clients to craft sustainable growth across volatile markets. I combine creativity with data-driven decision making to deliver campaigns that deliver real outcomes.

Aung Thura

Brand Strategist, Marketing Strategist, Content Producer, +7





I am a results-driven marketing and communications strategist with over three decades of experience shaping brands across Southeast Asia. I have led integrated campaigns for clients and brands across Thailand, Myanmar, Vietnam, Laos, and beyond, blending traditional media with digital and social strategies to drive growth and measurable impact. I thrive in multicultural teams, mentoring talent, and turning insights into compelling narratives that resonate in dynamic markets. Throughout my career I have built and led cross-functional teams, turning insights into action. I enjoy mentoring talent and partnering with clients to craft sustainable growth across volatile markets. I combine creativity with data-driven decision making to deliver campaigns that deliver real outcomes.…I am a results-driven marketing and communications strategist with over three decades of experience shaping brands across Southeast Asia. I have led integrated campaigns for clients and brands across Thailand, Myanmar, Vietnam, Laos, and beyond, blending traditional media with digital and social strategies to drive growth and measurable impact. I thrive in multicultural teams, mentoring talent, and turning insights into compelling narratives that resonate in dynamic markets. Throughout my career I have built and led cross-functional teams, turning insights into action. I enjoy mentoring talent and partnering with clients to craft sustainable growth across volatile markets. I combine creativity with data-driven decision making to deliver campaigns that deliver real outcomes.

Available to hire

I am a results-driven marketing and communications strategist with over three decades of experience shaping brands across Southeast Asia. I have led integrated campaigns for clients and brands across Thailand, Myanmar, Vietnam, Laos, and beyond, blending traditional media with digital and social strategies to drive growth and measurable impact. I thrive in multicultural teams, mentoring talent, and turning insights into compelling narratives that resonate in dynamic markets.

Throughout my career I have built and led cross-functional teams, turning insights into action. I enjoy mentoring talent and partnering with clients to craft sustainable growth across volatile markets. I combine creativity with data-driven decision making to deliver campaigns that deliver real outcomes.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Burmese

Advanced

Work Experience

Chief Strategy Officer at Ignite Marketing Communications

December 1, 2011 - Present

Lead strategic planning and integrated marketing initiatives across multiple Southeast Asian markets. Oversee insight development, engagement planning, creative concepts, activation, and social media content marketing; manage cross-functional teams to deliver impactful campaigns and measurable business outcomes.

Senior Marketing Director at Population Services International Myanmar (PSI Myanmar)

January 1, 2009 - August 20, 2011

Mission-driven role focused on social marketing of family planning and health products. Led health communications campaigns to improve health outcomes for poor and vulnerable populations in Myanmar.

Engagement Planning Director at McCann Worldgroup (Bangkok / Thailand; Vietnam, Lao PDR & Myanmar)

September 20, 2005 - June 20, 2009

Led client services and engagement planning for FMCG, Travel, and Industrial brands. Managed cross-market client service teams and drove integrated campaigns across Southeast Asia.

Client Services Director at McCann Worldgroup

July 19, 1996 - August 20, 2005

Progressed from Account Executive to Account Manager to Client Service Director. Led client service teams across Vietnam, Lao PDR & Myanmar; oversaw multiple brands and campaigns.

Assistant Resort Manager at Ramada Vacations Suites

January 1, 1991 - January 1, 1995

Managed resort operations, front desk and concierge services; ensured service quality and accurate daily financials.

Chief Strategist at Ignite Marketing Communications

September 1, 2011 - Present

Providing solutions that surpass conventional advertising norms; managing integrated campaigns, insight development, engagement planning, creative concepts, activation, and content marketing on social media.

Chief Strategy Officer at ERA Myanmar

December 1, 2023 - November 1, 2024

Providing marketing communications solutions to clients; leading strategic planning and cross-functional collaboration for multiple brand campaigns.

Engagement Planning Director at McCann Worldgroup

September 1, 2005 - June 1, 2009

Led engagement planning for campaigns; drove budget planning; collaborated with cross-functional teams; managed brands including Nestlé Nutrition, GSK, and others across markets.

Senior Marketing Director at Population Services International (PSI) Myanmar

September 1, 2005 - June 1, 2009

Mission to measurably improve the health of poor and vulnerable people through social marketing of family planning and health products; led private sector partnerships and integrated campaigns.

Assistant Resort Manager at Ramada Vacations Suites

January 1, 1992 - July 1, 1995

Ensured service quality at the resort; managed front desk and concierge services; oversaw daily finances and operations.