I am Sapna Mallick, a results-driven digital marketing professional with over 12 years of experience across Banking, Real Estate, and EdTech sectors. I specialize in managing multi-million dollar paid media campaigns, performance marketing, and content strategy, consistently driving high-quality traffic and engagement. I excel at turning data into actionable insights and delivering measurable outcomes for diverse clients. I am skilled at building omnichannel marketing programs, leveraging data-driven insights, and leading cross-functional teams to deliver business impact. I thrive in fast-paced environments and enjoy optimizing ROI for clients such as SBM Bank, Mauritius Telecom, NIC, and LIC, while continuously exploring new channels and technologies to stay ahead of the curve.

Sapna Mallick

I am Sapna Mallick, a results-driven digital marketing professional with over 12 years of experience across Banking, Real Estate, and EdTech sectors. I specialize in managing multi-million dollar paid media campaigns, performance marketing, and content strategy, consistently driving high-quality traffic and engagement. I excel at turning data into actionable insights and delivering measurable outcomes for diverse clients. I am skilled at building omnichannel marketing programs, leveraging data-driven insights, and leading cross-functional teams to deliver business impact. I thrive in fast-paced environments and enjoy optimizing ROI for clients such as SBM Bank, Mauritius Telecom, NIC, and LIC, while continuously exploring new channels and technologies to stay ahead of the curve.

Available to hire

I am Sapna Mallick, a results-driven digital marketing professional with over 12 years of experience across Banking, Real Estate, and EdTech sectors. I specialize in managing multi-million dollar paid media campaigns, performance marketing, and content strategy, consistently driving high-quality traffic and engagement. I excel at turning data into actionable insights and delivering measurable outcomes for diverse clients.

I am skilled at building omnichannel marketing programs, leveraging data-driven insights, and leading cross-functional teams to deliver business impact. I thrive in fast-paced environments and enjoy optimizing ROI for clients such as SBM Bank, Mauritius Telecom, NIC, and LIC, while continuously exploring new channels and technologies to stay ahead of the curve.

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Language

English
Fluent

Work Experience

Project and Digital Marketing Manager at The Creative Fellas Ltd., Mauritius
June 1, 2022 - Present
Managed marketing for key clients like SBM Bank, NIC, and LIC with a $20M annual ad budget. Achieved 30M+ views and 100K clicks via paid campaigns. Increased social media engagement by 12% MoM and follower growth by 3-8%. Developed omnichannel marketing strategies (TV, radio, outdoor). Used OASIS framework to optimize campaign targeting and ROI.
Campaign Manager at MagicBricks Realty Services Ltd., Noida
March 1, 2019 - June 30, 2022
Grew advertiser revenue through data-driven campaign strategies. Built growth plans to boost client retention and media spend. Identified and executed on market trends and upsell opportunities.
Digital Marketer at Digital Assets Ltd., Mauritius
November 1, 2018 - March 31, 2019
Planned content and led paid campaigns across Google, Facebook, and LinkedIn. Created proposals for new client acquisitions. Delivered weekly performance and growth reports.
Digital Marketing Specialist at Edelytics
January 1, 2017 - October 31, 2018
Led paid lead gen campaigns; improved admissions by 30% for partner institutes. Managed a team and delivered strategic campaign analysis.
E-Commerce Assistant at Science Olympiad Foundation
June 1, 2015 - October 31, 2016
Managed e-commerce listings and campaigns across Amazon, Flipkart, Paytm. Increased digital sales by 4% in FY 2015-16.
Commercial Assistant at The Supreme Industries Ltd.
March 1, 2010 - June 30, 2015
Handled ERP-based client database and coordinated dispatches. Prepared weekly/monthly MIS and coordinated marketing events.
Project and Digital Marketing Manager at The Creative Fellas Ltd.
June 1, 2022 - Present
Managed marketing for key clients (SBM Bank, Mauritius Telecom, NIC (National Insurance Corporation), and LIC with a $20K+ annual ad budget. Achieved 30M+ views and 100K clicks via paid campaigns. Increased social media engagement by 12% MoM and follower growth by 3-8%. Developed omnichannel marketing strategies (TV, radio, outdoor). Used OASIS (Objective, Audience insight, Strategy, Implementation, and Scoring) framework to optimize campaign targeting and ROI.

Education

MBA at Sikkim Manipal University
January 1, 2010 - December 31, 2012
Advanced Digital Marketing Diploma at KKMI, New Delhi
January 1, 2016 - January 12, 2026
GNIIT Diploma in Software Engineering at NIIT, New Delhi
January 1, 2006 - December 31, 2010
MBA at Sikkim Manipal University
January 1, 2010 - December 31, 2012
Advanced Digital Marketing Diploma at KKMI, New Delhi
January 1, 2016 - December 31, 2016
GNIIT Diploma in Software Engineering at NIIT, New Delhi
January 1, 2006 - December 31, 2010

Qualifications

Google AI - Powered Performance Ads Certification
January 11, 2030 - January 12, 2026
Google AI - Powered Performance Ads Certification
January 11, 2030 - April 4, 2026
Google Ads Specialist
January 11, 2030 - April 4, 2026
SEO/SEM
January 11, 2030 - April 4, 2026
Performance Marketing
January 11, 2030 - April 4, 2026
Marketing Analytics
January 11, 2030 - April 4, 2026
CRM Tools
January 11, 2030 - April 4, 2026
Conversion Rate Optimization
January 11, 2030 - April 4, 2026
B2B/B2C Strategy
January 11, 2030 - April 4, 2026
Marketing Automation
January 11, 2030 - April 4, 2026

Industry Experience

Financial Services, Real Estate & Construction, Education, Professional Services, Media & Entertainment