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Hi there! I’m Ričards Šulcs, a media buyer, creative strategist and growth hacker based in Riga, Latvia. I’ve spent over six years driving high-performance campaigns for US, European, and Asian brands, delivering measurable results across Meta, TikTok, Snapchat, and more. I’m passionate about turning data into growth—planning, creative briefs, landing pages, A/B testing, and CRO. I’ve managed multi-million-dollar ad spends for 7–8 figure brands, built scalable funnels, and collaborated with designers and copywriters to create campaigns that convert.…Hi there! I’m Ričards Šulcs, a media buyer, creative strategist and growth hacker based in Riga, Latvia. I’ve spent over six years driving high-performance campaigns for US, European, and Asian brands, delivering measurable results across Meta, TikTok, Snapchat, and more. I’m passionate about turning data into growth—planning, creative briefs, landing pages, A/B testing, and CRO. I’ve managed multi-million-dollar ad spends for 7–8 figure brands, built scalable funnels, and collaborated with designers and copywriters to create campaigns that convert.

Ričards Šulcs

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Hi there! I’m Ričards Šulcs, a media buyer, creative strategist and growth hacker based in Riga, Latvia. I’ve spent over six years driving high-performance campaigns for US, European, and Asian brands, delivering measurable results across Meta, TikTok, Snapchat, and more. I’m passionate about turning data into growth—planning, creative briefs, landing pages, A/B testing, and CRO. I’ve managed multi-million-dollar ad spends for 7–8 figure brands, built scalable funnels, and collaborated with designers and copywriters to create campaigns that convert.…Hi there! I’m Ričards Šulcs, a media buyer, creative strategist and growth hacker based in Riga, Latvia. I’ve spent over six years driving high-performance campaigns for US, European, and Asian brands, delivering measurable results across Meta, TikTok, Snapchat, and more. I’m passionate about turning data into growth—planning, creative briefs, landing pages, A/B testing, and CRO. I’ve managed multi-million-dollar ad spends for 7–8 figure brands, built scalable funnels, and collaborated with designers and copywriters to create campaigns that convert.

Available to hire

Hi there! I’m Ričards Šulcs, a media buyer, creative strategist and growth hacker based in Riga, Latvia. I’ve spent over six years driving high-performance campaigns for US, European, and Asian brands, delivering measurable results across Meta, TikTok, Snapchat, and more.

I’m passionate about turning data into growth—planning, creative briefs, landing pages, A/B testing, and CRO. I’ve managed multi-million-dollar ad spends for 7–8 figure brands, built scalable funnels, and collaborated with designers and copywriters to create campaigns that convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Latvian

Fluent

English

Advanced

Russian

Advanced

German

Beginner

Work Experience

Senior Social Media Buyer at Kilo Health

January 1, 2023 - May 31, 2024

Led end-to-end paid social campaigns across Meta, TikTok, and other channels for health and wellness apps; targeted 40+ audience segments and managed up to $1.5M monthly spend; implemented A/B tests, landing-page optimization, and automation tools; configured analytics with GA4, GTM, and Hyros; performed CRO and growth-focused optimization; collaborated with designers and copywriters to optimize creative and performance.

Freelance Media Buyer, Creative Strategist & Growth Hacker at Self‑Employed

June 1, 2024 - August 31, 2025

E-commerce & subscriptions focus; managed ads across Meta, TikTok, and Snapchat with up to $4M monthly spend; developed creative strategy, analytics, research, briefs, content management, naming conventions, script writing, iteration planning, and more; included A/B testing, landing-page creation, and CRO.

Senior Media Buyer & Growth Hacker at Prime Prometrics

July 1, 2025 - Present

Senior media buyer & growth hacker delivering paid social, creative strategy, and growth initiatives for e-commerce brands; across Meta, TikTok, Snapchat with substantial spends; responsible for performance optimization, analytics, and cross-channel growth strategies.

Media Buyer at Jeff Apps

March 1, 2022 - December 31, 2022

Media buying for fintech/loans app; handled campaigns across Meta and other networks; focused on performance, landing pages, A/B testing, and chatbot integration.