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I'm a passionate Senior Designer with over nine years of industry experience, focused on leading creative strategy and cross-category storytelling through graphics, product, and digital assets. I've long admired adidas for its industry-leading design and innovation, and I am especially drawn to the ongoing Sporty & Rich collaboration which resonates with my design sensibilities. The latest drop in Original Accessories captures a balanced preppy tennis aesthetic and court nostalgia colors that feel especially relevant today—an excellent example of brand storytelling through design. Currently, I work remotely for Primark, leading their Licensed Home Department and driving cohesive visuals across global touchpoints from concept to sell-out. My background includes designing soft accessories for Dunnes Stores and leading licensed ranges, with a track record of improving processes, aligning brand narratives, and delivering growth. I would be excited to bring this experience to adidas Original Accessories to shape holistic consumer-facing creative strategies.…I'm a passionate Senior Designer with over nine years of industry experience, focused on leading creative strategy and cross-category storytelling through graphics, product, and digital assets. I've long admired adidas for its industry-leading design and innovation, and I am especially drawn to the ongoing Sporty & Rich collaboration which resonates with my design sensibilities. The latest drop in Original Accessories captures a balanced preppy tennis aesthetic and court nostalgia colors that feel especially relevant today—an excellent example of brand storytelling through design. Currently, I work remotely for Primark, leading their Licensed Home Department and driving cohesive visuals across global touchpoints from concept to sell-out. My background includes designing soft accessories for Dunnes Stores and leading licensed ranges, with a track record of improving processes, aligning brand narratives, and delivering growth. I would be excited to bring this experience to adidas Original Accessories to shape holistic consumer-facing creative strategies.

Rachel White

Designer, Graphic Designer, Product Designer, +2

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I'm a passionate Senior Designer with over nine years of industry experience, focused on leading creative strategy and cross-category storytelling through graphics, product, and digital assets. I've long admired adidas for its industry-leading design and innovation, and I am especially drawn to the ongoing Sporty & Rich collaboration which resonates with my design sensibilities. The latest drop in Original Accessories captures a balanced preppy tennis aesthetic and court nostalgia colors that feel especially relevant today—an excellent example of brand storytelling through design. Currently, I work remotely for Primark, leading their Licensed Home Department and driving cohesive visuals across global touchpoints from concept to sell-out. My background includes designing soft accessories for Dunnes Stores and leading licensed ranges, with a track record of improving processes, aligning brand narratives, and delivering growth. I would be excited to bring this experience to adidas Original Accessories to shape holistic consumer-facing creative strategies.…I'm a passionate Senior Designer with over nine years of industry experience, focused on leading creative strategy and cross-category storytelling through graphics, product, and digital assets. I've long admired adidas for its industry-leading design and innovation, and I am especially drawn to the ongoing Sporty & Rich collaboration which resonates with my design sensibilities. The latest drop in Original Accessories captures a balanced preppy tennis aesthetic and court nostalgia colors that feel especially relevant today—an excellent example of brand storytelling through design. Currently, I work remotely for Primark, leading their Licensed Home Department and driving cohesive visuals across global touchpoints from concept to sell-out. My background includes designing soft accessories for Dunnes Stores and leading licensed ranges, with a track record of improving processes, aligning brand narratives, and delivering growth. I would be excited to bring this experience to adidas Original Accessories to shape holistic consumer-facing creative strategies.

Available to hire

I’m a passionate Senior Designer with over nine years of industry experience, focused on leading creative strategy and cross-category storytelling through graphics, product, and digital assets. I’ve long admired adidas for its industry-leading design and innovation, and I am especially drawn to the ongoing Sporty & Rich collaboration which resonates with my design sensibilities. The latest drop in Original Accessories captures a balanced preppy tennis aesthetic and court nostalgia colors that feel especially relevant today—an excellent example of brand storytelling through design.

Currently, I work remotely for Primark, leading their Licensed Home Department and driving cohesive visuals across global touchpoints from concept to sell-out. My background includes designing soft accessories for Dunnes Stores and leading licensed ranges, with a track record of improving processes, aligning brand narratives, and delivering growth. I would be excited to bring this experience to adidas Original Accessories to shape holistic consumer-facing creative strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Senior Designer (Graphics and Product, macro level) at Primark Ltd

May 1, 2023 - Present

Created placement & repeat prints for screen, digital & embroidered textiles. Prepared technical packages for manufacturers. Ordered, actioned & reviewed strike offs & samples. Collaborates with licensors, licensees, buyers, internal creatives and freelancers to ensure cohesive storytelling from concept through instore execution.

Homeware Designer (Graphics & Product) at Carolyn Donnelly Eclectic Dunnes Stores, HQ, Dublin 2

January 1, 2017 - April 1, 2023

Analysed previous sale reactions when designing consumer facing graphics and products on Adobe Illustrator. Created printed, appliquéd & embroidered designs for kitchen textiles, bedding, rugs, throws, cushions, candles and towels. Liaised closely with Buying Team and Designers of related departments when range planning. Managed product handover dates to ensure consistency of trend & colour maximising sales & profitability. Collected art direction for product photoshoots, focusing on consumer desirability & brand image. Trained and mentored new team members. Attended Maison & Objet and EU trips to forecast homeware/lifestyle trends and translate insights into commercial collections. Briefed suppliers, managed sampling and created detailed tech packs for vendors in Europe and Asia. Project managed by liaising daily with manufacturers on review of strike offs/samples. Collaborates with licensors, licensees, buyers, internal creatives and freelancers to ensure cohesive storytelling from

Junior Graphics Designer at Styletex Ltd

August 1, 2014 - August 1, 2015

Women’s Nightwear & Loungewear Designer (Graphics & Product) for Dunnes Stores HQ. Led the team in building creative strategy for seasonal Loungewear, Nightwear, Hosiery. Created trend boards for key graphics/prints/colours, alongside key products/shapes, fabrics, trims. Designed original graphics including florals, novelty characters, conversational prints, and engineered repeats using Illustrator and Photoshop. Collaborated with other internal creatives to align on cohesive macro print stories. Delivered strong commercial results (e.g. FW19 +20% on target).