Ella De Amicis

Lead social media project management for a multi-concept hospitality brand, including concept development, on-set shooting, editing, and copywriting; craft copy for social networks, email, and internal materials; shape social media strategy and manage digital assets; ensure consistent brand voice across concepts, optimize posts, and analyze cross-channel data; write and manage Meta ad campaigns with A/B testing and KPI reporting; develop email marketing for events and ongoing initiatives.

Contract role crafting and implementing targeted email strategy; managed current digital assets and created new ones as needed; leveraged hospitality and guest-management experience to increase loyalty subscribers; collaborated with ownership on upcoming events and business developments; achieved a 75% increase in email CTR by contract end.

Environmental portrait sessions for residents and visitors in Rome; consulted on social media content strategy for local travel and tour companies; ghostwriting blog content for private clients.