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I am a freelance strategic creative leader and hands-on brand designer who partners with established brands and startups to craft compelling identities and marketing programs across healthcare, technology, wellness, audio, advisory and benefits spaces. I deliver brand identity, guidelines, advertising concepts, digital campaigns, social content, websites, packaging, sales collateral and investor materials, while guiding teams through multi-channel campaigns and product launches. As a collaborative leader, I work with C-level executives to elevate sales materials, drive rebranding initiatives, and accelerate growth. I build cohesive messaging across corporate, sales, clinical and customer-facing materials, improve processes with project-management tools, and mentor teams to produce high-quality work that drives awareness, engagement and revenue.…I am a freelance strategic creative leader and hands-on brand designer who partners with established brands and startups to craft compelling identities and marketing programs across healthcare, technology, wellness, audio, advisory and benefits spaces. I deliver brand identity, guidelines, advertising concepts, digital campaigns, social content, websites, packaging, sales collateral and investor materials, while guiding teams through multi-channel campaigns and product launches. As a collaborative leader, I work with C-level executives to elevate sales materials, drive rebranding initiatives, and accelerate growth. I build cohesive messaging across corporate, sales, clinical and customer-facing materials, improve processes with project-management tools, and mentor teams to produce high-quality work that drives awareness, engagement and revenue.

Douglas Geer

Creative Director, Brand Designer, Graphic Designer, +2

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I am a freelance strategic creative leader and hands-on brand designer who partners with established brands and startups to craft compelling identities and marketing programs across healthcare, technology, wellness, audio, advisory and benefits spaces. I deliver brand identity, guidelines, advertising concepts, digital campaigns, social content, websites, packaging, sales collateral and investor materials, while guiding teams through multi-channel campaigns and product launches. As a collaborative leader, I work with C-level executives to elevate sales materials, drive rebranding initiatives, and accelerate growth. I build cohesive messaging across corporate, sales, clinical and customer-facing materials, improve processes with project-management tools, and mentor teams to produce high-quality work that drives awareness, engagement and revenue.…I am a freelance strategic creative leader and hands-on brand designer who partners with established brands and startups to craft compelling identities and marketing programs across healthcare, technology, wellness, audio, advisory and benefits spaces. I deliver brand identity, guidelines, advertising concepts, digital campaigns, social content, websites, packaging, sales collateral and investor materials, while guiding teams through multi-channel campaigns and product launches. As a collaborative leader, I work with C-level executives to elevate sales materials, drive rebranding initiatives, and accelerate growth. I build cohesive messaging across corporate, sales, clinical and customer-facing materials, improve processes with project-management tools, and mentor teams to produce high-quality work that drives awareness, engagement and revenue.

Available to hire

I am a freelance strategic creative leader and hands-on brand designer who partners with established brands and startups to craft compelling identities and marketing programs across healthcare, technology, wellness, audio, advisory and benefits spaces. I deliver brand identity, guidelines, advertising concepts, digital campaigns, social content, websites, packaging, sales collateral and investor materials, while guiding teams through multi-channel campaigns and product launches.

As a collaborative leader, I work with C-level executives to elevate sales materials, drive rebranding initiatives, and accelerate growth. I build cohesive messaging across corporate, sales, clinical and customer-facing materials, improve processes with project-management tools, and mentor teams to produce high-quality work that drives awareness, engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Creative Director at Self-Employed

October 1, 2022 - Present

Freelance strategic creative leadership and hands-on brand and marketing design for several established and start-up companies across healthcare, technology, wellness, audio, advisory and benefits verticals. Lead brand identity, advertising concepts, digital campaigns, websites, trade show booths, mobile UI, lead and demand generation, pitch decks, investor relations materials, video direction, packaging design, and sales collateral, ensuring consistent messaging across corporate, sales, clinical, and customer-facing materials.

Fractional Creative Director and Designer at Self-Employed

October 1, 2022 - Present

Provided freelance strategic creative leadership and hands-on brand and marketing design for established and start-up companies across healthcare, technology, wellness, audio, advisory and benefits sectors. Deliverables included brand identity and guidelines, advertising concept development, digital and social advertising, websites, trade show design, UI for mobile apps, lead generation, pitch decks, investor relations materials, video direction, presentation templates, packaging, sales collateral and B2B/B2C marketing.

Creative Director at Consumer Medical

March 1, 2016 - September 1, 2022

Led cross-functional creative direction for consumer medical branding and communications; developed campaigns, brand architecture, and materials to support growth strategy; aligned messaging across marketing, product, and sales.

Creative Director, Consumer Medical at Self-Employed

March 1, 2016 - September 1, 2022

Led rebranding and creative direction for consumer medical initiatives, positioning the company as a leader in Healthcare Navigation. Drove awareness, streamlined product offerings, created dynamic sales presentations, and increased customer engagement. Partnered with C-level executives to elevate sales materials and presentations, contributing to sustained growth over five years.

Senior Visual Designer - Brand at Bank of America

July 1, 2015 - March 1, 2016

UI design lead and liaison between corporate brand management, external brand agency and internal UX/UI design team. Created, managed and deployed a comprehensive UI graphic element toolkit library to improve brand cohesion across business lines. Implemented brand oversight in the review process for desktop, mobile and digital properties, improving update execution.

UI Design Lead at Digital Results Group

June 1, 2012 - June 1, 2015

Sole creative resource for creating all corporate, marketing, and product materials, including UX/UI for desktop software and mobile applications. Produced wireframes, flow diagrams, mockups, UI layouts, data visualization modules, toolkits and clickable prototypes. Drove brand identity, sales and marketing materials, and new business presentations; collaborated with development on technical requirements in an Agile environment.

Creative Director at Stringer

March 1, 2010 - June 1, 2012

Creative leader at an advertising agency focused on technology clients. Designed and executed digital advertising campaigns, sales collateral, online branding and product campaigns; created and executed trade show design and supporting materials. Oversaw quality and workflow across the creative department.

Associate Creative Director at Wilde Agency

August 1, 2008 - January 1, 2009

Client-facing creative leadership focusing on branding and identity. Developed concepts, strategy, messaging platforms and presentation of work. Collaborated with Account teams to develop pitch creative and supported performance and workflow management within the team.

Founder & Principal at Levelhead Creative LLC

May 1, 2001 - October 1, 2007

Founding partner of a design and branding services firm. Led concept development and creation of brand identity, standards, broadcast and digital advertising, web, direct mail, print, packaging and trade show materials. Built client relationships, vendor management and new business development. Notable clients included Fidelity Investments, Genzyme, Alexandria Real Estate Holdings, Strata Bank, MFS Investments.

Design Director at Leo Burnett Technology Group

February 1, 1998 - May 1, 2001

Led multi-disciplinary teams of Interactive Designers, Art Directors and Copywriters within a technology-focused advertising group. Provided creative direction, client presentations, and hands-on development of branding collateral, brochures, direct mail, event design, web and interactive projects. Progressed from Art Director to Senior Art Director and finally Design Director, overseeing branding and interactive departments.