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I am a senior marketing leader with 10+ years of experience driving revenue growth through performance marketing, digital lead generation, and full-funnel strategy across real estate, fintech (microfinance), banking, and hospitality. I have a track record of shaping annual marketing strategy, income and budget planning, and executing Meta and Google campaigns integrated with CRM systems. I excel at digital transformation and AI-assisted marketing operations, delivering multi-market audience acquisition including international and high-net-worth segments. I thrive on turning data into actionable insights, optimizing conversions across multi-channel funnels, and aligning marketing with sales to accelerate growth.…I am a senior marketing leader with 10+ years of experience driving revenue growth through performance marketing, digital lead generation, and full-funnel strategy across real estate, fintech (microfinance), banking, and hospitality. I have a track record of shaping annual marketing strategy, income and budget planning, and executing Meta and Google campaigns integrated with CRM systems. I excel at digital transformation and AI-assisted marketing operations, delivering multi-market audience acquisition including international and high-net-worth segments. I thrive on turning data into actionable insights, optimizing conversions across multi-channel funnels, and aligning marketing with sales to accelerate growth.

Irina Aliashvili

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a senior marketing leader with 10+ years of experience driving revenue growth through performance marketing, digital lead generation, and full-funnel strategy across real estate, fintech (microfinance), banking, and hospitality. I have a track record of shaping annual marketing strategy, income and budget planning, and executing Meta and Google campaigns integrated with CRM systems. I excel at digital transformation and AI-assisted marketing operations, delivering multi-market audience acquisition including international and high-net-worth segments. I thrive on turning data into actionable insights, optimizing conversions across multi-channel funnels, and aligning marketing with sales to accelerate growth.…I am a senior marketing leader with 10+ years of experience driving revenue growth through performance marketing, digital lead generation, and full-funnel strategy across real estate, fintech (microfinance), banking, and hospitality. I have a track record of shaping annual marketing strategy, income and budget planning, and executing Meta and Google campaigns integrated with CRM systems. I excel at digital transformation and AI-assisted marketing operations, delivering multi-market audience acquisition including international and high-net-worth segments. I thrive on turning data into actionable insights, optimizing conversions across multi-channel funnels, and aligning marketing with sales to accelerate growth.

Available to hire

I am a senior marketing leader with 10+ years of experience driving revenue growth through performance marketing, digital lead generation, and full-funnel strategy across real estate, fintech (microfinance), banking, and hospitality. I have a track record of shaping annual marketing strategy, income and budget planning, and executing Meta and Google campaigns integrated with CRM systems.

I excel at digital transformation and AI-assisted marketing operations, delivering multi-market audience acquisition including international and high-net-worth segments. I thrive on turning data into actionable insights, optimizing conversions across multi-channel funnels, and aligning marketing with sales to accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Georgian

Fluent

English

Advanced

Russian

Intermediate

Work Experience

Head of Marketing at Apart Group

November 1, 2025 - Present

Own annual marketing strategy, income planning, and budget allocation aligned with sales targets. Lead end-to-end digital lead generation via Meta and Google Ads across local and international markets. Manage CRM-integrated customer journeys from ad click to qualified lead, optimizing performance daily. Drive acquisition across Georgia, Georgian expats, Middle East & Persian Gulf, UHNWIs, and Eastern Europe. Align marketing insights with sales to improve lead quality and conversion efficiency.

Marketing Manager at Eagle Hills Georgia

July 1, 2025 - October 1, 2025

Contributed to annual marketing strategy, income planning, and execution of approved budgets. Led performance-driven digital campaigns, creatives, and landing page optimization. Coordinated agencies and internal teams to ensure KPI, budget, and performance alignment.

Marketing Lead at Eurocredit (Microfinance)

February 1, 2025 - July 1, 2025

Owned marketing contribution to budget planning and performance execution for fast-loan products. Led fully digital lead generation funnels from Meta and Google Ads to loan application and approval. Played a key role in digitalization, enabling customers to obtain loans directly via ad-driven journeys.

Brand Manager at GMT Hospitality

January 1, 2023 - January 1, 2025

Developed and executed annual marketing strategies and budget plans across multiple brands. Managed performance marketing, CRM campaigns, and creative testing to improve ROI. Coordinated agencies and internal stakeholders to ensure brand consistency and performance delivery.

Marketing Manager at BasisBank

January 1, 2021 - January 1, 2023

Supported annual marketing planning and budget execution for acquisition-focused initiatives. Executed omnichannel campaigns across Google, Meta, YouTube, and CRM. Optimized landing pages and funnels using analytics and performance insights.