I am a creative and data-driven media professional with 4+ years of experience in media strategy, planning, digital marketing, social media marketing, and communications. I thrive on designing and executing multi-channel campaigns that deliver measurable results, with a strong focus on media strategy and planning. I excel in remote, cross-functional collaboration, turning data into actionable insights and crafting engaging content across Instagram, LinkedIn, Facebook, email, and beyond. Proficient in analytics, visuals, and automation tools, I help brands grow while maintaining brand voice and audience connection.

Israel Aduragbemi Lawal

I am a creative and data-driven media professional with 4+ years of experience in media strategy, planning, digital marketing, social media marketing, and communications. I thrive on designing and executing multi-channel campaigns that deliver measurable results, with a strong focus on media strategy and planning. I excel in remote, cross-functional collaboration, turning data into actionable insights and crafting engaging content across Instagram, LinkedIn, Facebook, email, and beyond. Proficient in analytics, visuals, and automation tools, I help brands grow while maintaining brand voice and audience connection.

Available to hire

I am a creative and data-driven media professional with 4+ years of experience in media strategy, planning, digital marketing, social media marketing, and communications. I thrive on designing and executing multi-channel campaigns that deliver measurable results, with a strong focus on media strategy and planning.

I excel in remote, cross-functional collaboration, turning data into actionable insights and crafting engaging content across Instagram, LinkedIn, Facebook, email, and beyond. Proficient in analytics, visuals, and automation tools, I help brands grow while maintaining brand voice and audience connection.

See more

Work Experience

Business Analyst – Digital Communication Support at Konecta Group France
May 1, 2023 - June 1, 2024
Created interactive Power BI dashboards to track engagement and customer experience. Delivered data-driven recommendations to enhance digital campaigns. Collaborated with cross-functional teams to align reporting and marketing communication.
Content Creator & Multimedia Director (Freelance) at Paris & Lagos (Freelance)
January 1, 2023 - Present
Produced short-form videos and creative content for social media and music projects. Directed visuals aligned with social trends and brand voice. Delivered high-quality video and graphic content using Adobe Suite and Canva.
Marketing Strategist & Social Media Specialist at Maple and Eiffel – Academic Consulting Agency
January 1, 2023 - Present
Designed and implemented integrated digital marketing campaigns across social media and email to increase lead generation. Managed Instagram, LinkedIn, and Facebook accounts, ensuring brand consistency and audience growth. Produced engaging visuals with Canva and crafted high-performing copy. Monitored performance via Google Analytics and platform insights, optimizing content strategy. Built and managed email campaigns and newsletters with Mailchimp.
Account Manager | Media Planning & Advertising at BrandEye Media
February 1, 2019 - January 1, 2023
Managed multi-channel campaigns ensuring KPI achievement. Planned and executed paid social ads with precise audience targeting. Planned offline campaigns on TV, radio, outdoor and BTL. Conducted competitor analysis and market research to refine strategies.

Education

MSc – Digital Marketing & Big Data for Value at ESSCA School of Management, Paris, France
August 1, 2022 - February 1, 2024
BSc – Mass Communication at Joseph Ayo Babalola University, Nigeria
October 1, 2013 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education