I'm Arran, a remote-native Web3 Marketing Executive with 5+ years driving blockchain and NFT initiatives to scale and succeed. I’ve orchestrated campaigns that moved thousands of ETH in secondary sales, minted tens of thousands of NFTs, and grown communities from a few thousand to tens of thousands across key crypto channels. My strength lies in bridging Web2 and Web3, building asynchronous marketing playbooks, and forging strategic partnerships that accelerate growth. I thrive in distributed teams and data-driven environments, translating complex decentralized products into clear narratives, roadmaps, and measurable outcomes. I’m passionate about community-building, GTM strategy, and enabling traditional brands to thrive in the blockchain ecosystem. I’m excited to connect with teams shaping the next wave of decentralized tech.

I'm Arran, a remote-native Web3 Marketing Executive with 5+ years driving blockchain and NFT initiatives to scale and succeed. I’ve orchestrated campaigns that moved thousands of ETH in secondary sales, minted tens of thousands of NFTs, and grown communities from a few thousand to tens of thousands across key crypto channels. My strength lies in bridging Web2 and Web3, building asynchronous marketing playbooks, and forging strategic partnerships that accelerate growth. I thrive in distributed teams and data-driven environments, translating complex decentralized products into clear narratives, roadmaps, and measurable outcomes. I’m passionate about community-building, GTM strategy, and enabling traditional brands to thrive in the blockchain ecosystem. I’m excited to connect with teams shaping the next wave of decentralized tech.

Available to hire

I’m Arran, a remote-native Web3 Marketing Executive with 5+ years driving blockchain and NFT initiatives to scale and succeed. I’ve orchestrated campaigns that moved thousands of ETH in secondary sales, minted tens of thousands of NFTs, and grown communities from a few thousand to tens of thousands across key crypto channels. My strength lies in bridging Web2 and Web3, building asynchronous marketing playbooks, and forging strategic partnerships that accelerate growth.

I thrive in distributed teams and data-driven environments, translating complex decentralized products into clear narratives, roadmaps, and measurable outcomes. I’m passionate about community-building, GTM strategy, and enabling traditional brands to thrive in the blockchain ecosystem. I’m excited to connect with teams shaping the next wave of decentralized tech.

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Work Experience

Social Media & Marketing Manager at BETSAVE
August 1, 2025 - Present
Directed cross-platform social media strategy across X, Instagram, Telegram, and Discord; grew total reach by 250% in three months and achieved 60% organic follower growth on X in 30 days. Generated 1,500+ new user signups via social funnels and community-led campaigns; implemented high-engagement incentives (Zealy campaigns, flash quests, leaderboards) to boost wagering volume and retention; collaborated with remote design, data, and ops teams to align content with platform rollouts and industry events.
Chief Marketing Officer at A Good Doctor Studio
October 1, 2023 - August 1, 2025
Secured six-figure seed funding for a Bitcoin-focused innovation studio; led B2B strategies to onboard Web2 clients into the Bitcoin ecosystem; designed and launched Bitcoin-native products generating sustainable revenue; established strategic partnerships expanding market reach by 25%; led a remote, distributed team to deliver cohesive, user-focused product experiences.
Chief Marketing Officer at Web3 Delivery (Agency)
January 1, 2021 - January 1, 2023
Scaled a remote Web3 consultancy delivering direct revenue for 50+ blockchain startups and traditional brands; managed a portfolio of 50+ clients across multi-chain ecosystems; designed data-driven go-to-market strategies for NFT launches; negotiated strategic partnerships for whitelists and promotions; implemented remote community-building strategies (Discord, Telegram) driving organic growth and engagement; facilitated Web2-to-Web3 transitions via remote workshops and implementation roadmaps.
Chief Marketing Officer at Nifty Nuggets
January 1, 2020 - January 1, 2021
Directed marketing for Immutable X-based Web3 gaming platform; secured partnerships with gaming guilds and influencers; developed multi-channel revenue strategies including NFT sales, in-game purchases, and sponsorships; led remote campaigns across Discord and Twitter, scaling community from 5,000 to 32,000; coordinated with distributed dev team to align feature rollouts with market demands; represented the project at global conferences, securing partnerships and investment opportunities.

Education

2:1 in Design at University of York
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Gaming, Media & Entertainment, Financial Services, Professional Services