Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Mario Zaccardi, a Marketing & Communications Manager with 15+ years of experience leading integrated strategies across digital, PR, retail and events in Europe. I have managed budgets up to €10M/year and contributed to growth in premium segments and increases in brand awareness across target markets. I tie reputation to business growth and strive to turn brand perception into measurable performance, while shaping internal communication as a driver of culture and performance. I specialize in AI and predictive analytics to strengthen positioning, designing models to track share of voice, sentiment, and branded search volume, and to optimize cross-channel campaigns. In recent projects these tactics delivered notable gains in earned media, engagement, and website traffic. I am a collaborative leader who blends creativity with data, guides cross-functional teams, and partners with global stakeholders. I was listed in Forbes Top 100 Marketing & Communication Leaders Italy for innovative positioning and visibility.…I am Mario Zaccardi, a Marketing & Communications Manager with 15+ years of experience leading integrated strategies across digital, PR, retail and events in Europe. I have managed budgets up to €10M/year and contributed to growth in premium segments and increases in brand awareness across target markets. I tie reputation to business growth and strive to turn brand perception into measurable performance, while shaping internal communication as a driver of culture and performance. I specialize in AI and predictive analytics to strengthen positioning, designing models to track share of voice, sentiment, and branded search volume, and to optimize cross-channel campaigns. In recent projects these tactics delivered notable gains in earned media, engagement, and website traffic. I am a collaborative leader who blends creativity with data, guides cross-functional teams, and partners with global stakeholders. I was listed in Forbes Top 100 Marketing & Communication Leaders Italy for innovative positioning and visibility.

Mario Zaccardi

Marketing Strategist, Brand Strategist, Copywriter, +2





I am Mario Zaccardi, a Marketing & Communications Manager with 15+ years of experience leading integrated strategies across digital, PR, retail and events in Europe. I have managed budgets up to €10M/year and contributed to growth in premium segments and increases in brand awareness across target markets. I tie reputation to business growth and strive to turn brand perception into measurable performance, while shaping internal communication as a driver of culture and performance. I specialize in AI and predictive analytics to strengthen positioning, designing models to track share of voice, sentiment, and branded search volume, and to optimize cross-channel campaigns. In recent projects these tactics delivered notable gains in earned media, engagement, and website traffic. I am a collaborative leader who blends creativity with data, guides cross-functional teams, and partners with global stakeholders. I was listed in Forbes Top 100 Marketing & Communication Leaders Italy for innovative positioning and visibility.…I am Mario Zaccardi, a Marketing & Communications Manager with 15+ years of experience leading integrated strategies across digital, PR, retail and events in Europe. I have managed budgets up to €10M/year and contributed to growth in premium segments and increases in brand awareness across target markets. I tie reputation to business growth and strive to turn brand perception into measurable performance, while shaping internal communication as a driver of culture and performance. I specialize in AI and predictive analytics to strengthen positioning, designing models to track share of voice, sentiment, and branded search volume, and to optimize cross-channel campaigns. In recent projects these tactics delivered notable gains in earned media, engagement, and website traffic. I am a collaborative leader who blends creativity with data, guides cross-functional teams, and partners with global stakeholders. I was listed in Forbes Top 100 Marketing & Communication Leaders Italy for innovative positioning and visibility.

Available to hire

I am Mario Zaccardi, a Marketing & Communications Manager with 15+ years of experience leading integrated strategies across digital, PR, retail and events in Europe. I have managed budgets up to €10M/year and contributed to growth in premium segments and increases in brand awareness across target markets. I tie reputation to business growth and strive to turn brand perception into measurable performance, while shaping internal communication as a driver of culture and performance.

I specialize in AI and predictive analytics to strengthen positioning, designing models to track share of voice, sentiment, and branded search volume, and to optimize cross-channel campaigns. In recent projects these tactics delivered notable gains in earned media, engagement, and website traffic. I am a collaborative leader who blends creativity with data, guides cross-functional teams, and partners with global stakeholders. I was listed in Forbes Top 100 Marketing & Communication Leaders Italy for innovative positioning and visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

Arabic

Beginner

French

Intermediate

English

Fluent

Japanese

Beginner

Work Experience

Marketing and Communication Director at Consultant

October 1, 2022 - Present

Provided established companies and startups with comprehensive 360 marketing and communication strategies across markets. Leveraged strategic thinking, AI-driven insights, and innovative partnership development to execute brand management initiatives that drive sustainable growth, optimize brand positioning, and enhance market competitiveness. Conducted market research, developed integrated campaigns, aligned strategies with growth objectives, and managed cross-functional collaboration. Led budgeting, partnerships with cultural institutions, and international events to strengthen global brand presence.

Marketing and Communication Manager – South/East EMEA Regions at Burberry

September 1, 2009 - September 1, 2022

Led brand & communication strategy across South/East EMEA and Italy; executed 360 marketing campaigns across retail & wholesale; managed €10M+ annual budget with ROI focus; pioneered digital transformation in luxury; supervised teams of 4+ professionals and external agencies; conducted CRM analysis and market research to improve positioning; managed Burberry Beauty marketing plans; delivered growth in brand exposure and audience engagement.

Worldwide Communication Coordinator at Giorgio Armani

June 1, 2005 - August 1, 2009

Managed global media relations and high-profile partnerships to support luxury brand expansion; coordinated event planning including fashion shows and flagship openings; developed global media guidelines for brand consistency; collaborated cross-functionally with marketing, retail, and design to support expansion; contributed to top-tier media coverage across markets.

Consultant at Deloitte

January 1, 2003 - May 1, 2005

Financial consulting with focus on strategic planning and business development, identifying cost optimization opportunities that achieved up to 10% reduction in operational expenses while sustaining growth.

Marketing & Communications Director (Consultant)

October 1, 2022 - Present

Provided established companies and startups with comprehensive 360 marketing and communication strategies across markets. Leveraged strategic thinking, AI-driven insights, and partnership development to drive sustainable growth, optimize positioning, and enhance market competitiveness. Coordinated cross-functional collaboration and built partnerships with cultural institutions and influencers to boost brand advocacy. Designed and executed international events to strengthen global presence.

Marketing and Communications Manager – South/East EMEA Regions at Burberry

September 1, 2009 - September 1, 2022

Led brand & communications strategy across South/East EMEA and Italy. Executed 360 marketing campaigns to enhance retail & wholesale performance. Managed a €10M+ annual budget with ROI focus. Drove digital transformation in the luxury sector.