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I'm Magda Vasilescu, a strategic brand marketer with 18 years of experience in consumer goods, FMCG, retail and regulated environments, skilled at developing integrated brand activation campaigns, storytelling, product portfolio strategies, and multi-channel customer engagement plans to drive growth. I design 360 go-to-market, brand, and change management initiatives to support product launches, marketing rituals, and a seamless customer journey. I thrive in agile, customer-centric environments, collaborate across functions, and relentlessly use data to connect strategy with operational excellence. I’m an avid learner ready to embark on a new journey that builds on my existing skills while embracing a new industry. I value partnership, co-creation, and stakeholder engagement to maximize impact and business value.…I'm Magda Vasilescu, a strategic brand marketer with 18 years of experience in consumer goods, FMCG, retail and regulated environments, skilled at developing integrated brand activation campaigns, storytelling, product portfolio strategies, and multi-channel customer engagement plans to drive growth. I design 360 go-to-market, brand, and change management initiatives to support product launches, marketing rituals, and a seamless customer journey. I thrive in agile, customer-centric environments, collaborate across functions, and relentlessly use data to connect strategy with operational excellence. I’m an avid learner ready to embark on a new journey that builds on my existing skills while embracing a new industry. I value partnership, co-creation, and stakeholder engagement to maximize impact and business value.

Magda Vasilescu

Brand Strategist, Marketing Strategist, Content Strategist, +5

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I'm Magda Vasilescu, a strategic brand marketer with 18 years of experience in consumer goods, FMCG, retail and regulated environments, skilled at developing integrated brand activation campaigns, storytelling, product portfolio strategies, and multi-channel customer engagement plans to drive growth. I design 360 go-to-market, brand, and change management initiatives to support product launches, marketing rituals, and a seamless customer journey. I thrive in agile, customer-centric environments, collaborate across functions, and relentlessly use data to connect strategy with operational excellence. I’m an avid learner ready to embark on a new journey that builds on my existing skills while embracing a new industry. I value partnership, co-creation, and stakeholder engagement to maximize impact and business value.…I'm Magda Vasilescu, a strategic brand marketer with 18 years of experience in consumer goods, FMCG, retail and regulated environments, skilled at developing integrated brand activation campaigns, storytelling, product portfolio strategies, and multi-channel customer engagement plans to drive growth. I design 360 go-to-market, brand, and change management initiatives to support product launches, marketing rituals, and a seamless customer journey. I thrive in agile, customer-centric environments, collaborate across functions, and relentlessly use data to connect strategy with operational excellence. I’m an avid learner ready to embark on a new journey that builds on my existing skills while embracing a new industry. I value partnership, co-creation, and stakeholder engagement to maximize impact and business value.

Available to hire

I’m Magda Vasilescu, a strategic brand marketer with 18 years of experience in consumer goods, FMCG, retail and regulated environments, skilled at developing integrated brand activation campaigns, storytelling, product portfolio strategies, and multi-channel customer engagement plans to drive growth. I design 360 go-to-market, brand, and change management initiatives to support product launches, marketing rituals, and a seamless customer journey. I thrive in agile, customer-centric environments, collaborate across functions, and relentlessly use data to connect strategy with operational excellence.

I’m an avid learner ready to embark on a new journey that builds on my existing skills while embracing a new industry. I value partnership, co-creation, and stakeholder engagement to maximize impact and business value.

Skills

Experience Level

Brand Identity

Expert

Data Visualization

Expert

CRM

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

French

Advanced

German

Advanced

Work Experience

Independent Project Consultant at GLG

January 1, 2024 - Present

Project Consultant with 18 years of experience in consumer goods, retail and regulated environments across marketing, sales, and procurement functions with expertise in go-to-market, customer engagement, change management, global sourcing, account management and commercial excellence.

Global Sourcing Director Sales at Anheuser-Busch InBev Procurement GmbH

January 1, 2022 - January 1, 2024

Strategic sparring partner for Global Sales and Zone Procurement Leads, overseeing $800M yearly spend. Led strategic contract negotiations, delivered 5.2% efficiency on OPEX spend, improved payment terms with CAPEX suppliers by 7%, and created frameworks for additional savings. Drove SRM with suppliers to ensure supply security, cost optimization, quality and sustainability. Built global procurement category strategies and led change management including a technology platform to optimize buying processes.

Senior Global Portfolio Strategy Lead / Head of Global Trade Marketing & Events (Go2market) at Daniel Swarovski AG

January 1, 2018 - January 1, 2022

Led the Global Trade Marketing & Events team, developed portfolio strategies and commercial guardrails, deployed selling stories, and established a Trade Marketing Center of Excellence. Drove end-to-end product lifecycle management and go-to-market initiatives, translating insights into actionable campaigns and cross-functional collaboration for coherent brand execution.

Global Trade Marketing Manager at Odlo International

January 1, 2017 - January 1, 2018

Led trade marketing development and rollout across channels and countries. Aligned marketing, product management and sales to achieve KPIs, created sales tools and global programs, and ensured a seamless customer experience through strong collateral and merchandising.

Key Account Manager - Global Travel Retail at British American Tobacco International

January 1, 2011 - January 1, 2016

$20M NTO/year and full P&L responsibility for the geography in scope; negotiated commercial agreements; achieved +3% NTO vs. plan through assortment, pricing, placement, promotions and category projects; built strong customer relationships and ROI-driven strategies.

Trade Marketing Business Development Executive - Global Travel Retail at British American Tobacco International

January 1, 2011 - January 1, 2013

Defined customer engagement and trade event strategy, managed 85 Brand Ambassadors and a $2M annual budget; delivered seamless customer experiences through category management initiatives, go-to-market and in-store executions.

Brand Executive - Europe Travel Retail at British American Tobacco International

January 1, 2011 - January 1, 2013

Managed an international brand portfolio across travel retail; launched NPD/NPI; lifecycle management with P&L oversight and budgeting; tracked KPIs and market trends to identify growth opportunities and deliver ROI.

Account Manager at OgilvyAction

January 1, 2008 - January 1, 2011

Delivered integrated marketing activations for clients with a $3M/year budget; demonstrated strong customer service and campaign execution capability.

Trade Marketing Executive at Danone Romania

June 9, 2006 - March 31, 2008

Manages agencies and budget; campaigns implementation, trade events and commercial analysis.