I'm Shirley Cabrera Ortiz, an experienced Senior Social Media Manager and Creative Strategist with a strong background in brand development, content strategy, and digital marketing. I combine strategic thinking with authentic storytelling to create campaigns that build awareness, strengthen trust, and deliver results. I love working in dynamic environments and thrive when forward-thinking and purpose are valued. I'm seeking a Creative Strategist or Senior Social Media role that offers opportunities for professional and personal growth, by contributing at a high level while allowing space to develop my interest in the property space. I value flexibility, trust, and innovation, and I enjoy leading a team and collaborating with ambassadors, influencers, and clients.

Shirley Cabrera Ortiz

I'm Shirley Cabrera Ortiz, an experienced Senior Social Media Manager and Creative Strategist with a strong background in brand development, content strategy, and digital marketing. I combine strategic thinking with authentic storytelling to create campaigns that build awareness, strengthen trust, and deliver results. I love working in dynamic environments and thrive when forward-thinking and purpose are valued. I'm seeking a Creative Strategist or Senior Social Media role that offers opportunities for professional and personal growth, by contributing at a high level while allowing space to develop my interest in the property space. I value flexibility, trust, and innovation, and I enjoy leading a team and collaborating with ambassadors, influencers, and clients.

Available to hire

I’m Shirley Cabrera Ortiz, an experienced Senior Social Media Manager and Creative Strategist with a strong background in brand development, content strategy, and digital marketing. I combine strategic thinking with authentic storytelling to create campaigns that build awareness, strengthen trust, and deliver results. I love working in dynamic environments and thrive when forward-thinking and purpose are valued.

I’m seeking a Creative Strategist or Senior Social Media role that offers opportunities for professional and personal growth, by contributing at a high level while allowing space to develop my interest in the property space. I value flexibility, trust, and innovation, and I enjoy leading a team and collaborating with ambassadors, influencers, and clients.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Senior Social Media Manager at Uprated Marketing Agency
February 1, 2025 - Present
February 2025 - Current: Led end-to-end social strategy for globally recognized brands, managed a team of six, oversaw hiring and onboarding, performance reviews and ongoing development. Collaborated with paid media, influencers and client-side marketing teams. Built platform-specific strategies for Instagram, TikTok and LinkedIn aligned to brand objectives and audiences. Tracked performance with analytics and provided insights to inform B2B and B2C marketing. Delivered responsive customer service and community engagement.
Social Media Manager and Content Creator at Pineapple Island
January 1, 2023 - December 1, 2024
Created and executed cross-channel content strategies for marketing communications, including social media, email marketing, website, paid ads, and in-store displays. Produced photography, videography and post-production for lifestyle and product content. Curated and scheduled content for a cohesive brand presence, guided engagement, loyalty and sales. Led in-person event plans and content creation. Collaborated with ambassadors and content creators; used analytics to inform B2B and B2C marketing; provided responsive customer service and community engagement.

Education

BA (Hons) Marketing Communications with Digital Media at Bournemouth University
January 11, 2030 - January 12, 2026
Online Course and Mentorship for Content Creators at Lost LeBlanc - Lost Creator Academy
July 1, 2022 - January 12, 2026
Property Investment Training and Mentorship Programme at Samuel Leeds Academy
January 1, 2026 - January 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other