Available to hire
I’m a detail-oriented marketing and media graduate with hands-on experience in luxury branding, eCommerce merchandising, and event execution. I enjoy shaping strategies that connect premium brands with discerning audiences and turning data into actionable insights.
I excel at cross-functional collaboration and data analysis, with proficiency in Google Analytics, Looker Studio, and Mailchimp for tracking performance and executing campaigns. I thrive in fast-paced environments and am passionate about delivering creative, user-centered communications that support strategic goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing Assistant at Acceleration Consortium, University of Toronto
September 1, 2024 - April 1, 2025Shaped content and event strategy for a 4-day academic conference (350+ attendees), managing logistics, stakeholder coordination, and budget planning. Conducted qualitative media research to identify key spokespeople to inform digital storytelling and audience targeting initiatives. Designed and delivered stakeholder-facing newsletters using a user-centric approach, improving clarity and engagement via Slack channels. Supported content deployment across internal platforms by aligning communications with strategic outreach and organizational goals.
Fragrance and Beauty Marketing Intern at Chanel
July 1, 2024 - September 1, 2024Partnered with cross-functional teams (events, IT, vendor management) to execute a national product launch, overseeing creative logistics from venue to delivery. Maintained and updated competitive pricing and trend-tracking databases (200+ SKUs) to support positioning strategies in fragrance and refills. Conducted pre-launch app testing, identifying UX bugs and offering actionable insights to improve digital product usability.
E-Commerce Merchandising Student at Canadian Tire
May 1, 2023 - August 1, 2023Analyzed performance metrics for Seasonal & Gardening categories using Google Analytics, Looker Studio, and ThoughtSpot to drive strategic insights. Led content optimization across 3000+ product detail pages for SportChek and Party City, improving SEO, structure, and user engagement. Developed wireframes and collaborated with marketing, PR, and vendor teams to implement updates across high-traffic eCommerce pages. Contributed to email marketing campaigns and tested UX elements to align with merchandising priorities and digital performance goals.
Marketing Assistant at Acceleration Consortium
September 1, 2024 - April 1, 2025Shaped content and event strategy for a 4-day academic conference (350+ attendees), coordinating logistics, stakeholder coordination, and budget planning. Conducted qualitative media research to identify key spokespersons to inform digital storytelling and audience targeting initiatives. Designed and delivered stakeholder-facing newsletters using a user-centric approach, improving clarity and engagement via Slack channels. Supported content deployment across internal platforms by aligning communications with strategic outreach and organizational goals.
eCommerce Merchandising Student at Canadian Tire
May 1, 2023 - August 31, 2023Analyzed performance metrics for Seasonal & Gardening categories using Google Analytics, Looker Studio, and ThoughtSpot to drive strategic insights. Led content optimization across 3000+ product detail pages for SportChek and Party City, improving SEO, structure, and user engagement. Developed wireframes and collaborated with marketing, PR, and vendor teams to implement updates across high-traffic eCommerce pages. Contributed to email marketing campaigns and tested UX elements to align with merchandising priorities and digital performance goals.
Education
BA in Arts & Media Management at University of Toronto
January 11, 2030 - January 1, 2025BA in Arts & Media Management at University of Toronto
January 11, 2030 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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