I am a results-driven Digital Media Operations Specialist focused on campaign trafficking, tag management, and cross-platform optimization across APAC, EMEA, and AMER. I bring hands-on experience with Campaign Manager 360, Google Tag Manager, and Google Analytics, with exposure to DV360 programmatic workflows, and I excel at turning data into actionable insights that improve efficiency and ROAS. I hold a Campaign Manager 360, Tableau, and HubSpot certifications and recently completed a Digital Marketing & Marketing Analytics program at Confederation College. I thrive in cross-functional teams, love solving complex advertiser challenges, and enjoy mentoring colleagues to deliver high-quality results.

Sandhya Assempally

I am a results-driven Digital Media Operations Specialist focused on campaign trafficking, tag management, and cross-platform optimization across APAC, EMEA, and AMER. I bring hands-on experience with Campaign Manager 360, Google Tag Manager, and Google Analytics, with exposure to DV360 programmatic workflows, and I excel at turning data into actionable insights that improve efficiency and ROAS. I hold a Campaign Manager 360, Tableau, and HubSpot certifications and recently completed a Digital Marketing & Marketing Analytics program at Confederation College. I thrive in cross-functional teams, love solving complex advertiser challenges, and enjoy mentoring colleagues to deliver high-quality results.

Available to hire

I am a results-driven Digital Media Operations Specialist focused on campaign trafficking, tag management, and cross-platform optimization across APAC, EMEA, and AMER. I bring hands-on experience with Campaign Manager 360, Google Tag Manager, and Google Analytics, with exposure to DV360 programmatic workflows, and I excel at turning data into actionable insights that improve efficiency and ROAS.

I hold a Campaign Manager 360, Tableau, and HubSpot certifications and recently completed a Digital Marketing & Marketing Analytics program at Confederation College. I thrive in cross-functional teams, love solving complex advertiser challenges, and enjoy mentoring colleagues to deliver high-quality results.

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Language

English
Fluent
Hindi
Advanced

Work Experience

Digital Media Associate at Google Operations Center
January 1, 2019 - December 31, 2023
Managed Campaign Manager 360 (CM360) operations including account setup, ad trafficking (HTML, rich media, video/audio), and permission management. Supported advertisers across APAC, EMEA, and AMER regions via chat and email, ensuring timely troubleshooting and campaign delivery. Implemented and troubleshot third-party tags and floodlight activities, configured attribution in Google Tag Manager (GTM), and analyzed conversion data. Collaborated with DV360 and Studio teams, supporting integrations with CM360, Firebase, and third-party measurement tools for campaign tracking. Generated client-facing performance reports, monitored campaign health, and provided optimization recommendations. Improved ticket management and streamlined communication processes, enhancing efficiency and client satisfaction. Contributed to revenue growth and customer retention through campaign quality assurance and timely issue resolution. Gained exposure to programmatic workflows (DV360) while developing experti
Senior Process Executive at Cognizant
January 1, 2018 - December 31, 2019
Performed system health checks and remote troubleshooting using VMware, vSphere, and remote desktop tools. Partnered with development teams during outages, ensuring timely resolution and minimal downtime. Enhanced troubleshooting workflows, strengthening cross-team collaboration and efficiency.
Technical Support Associate at Tech Mahindra
January 1, 2017 - December 31, 2018
Delivered client solutions for FIOS transitions, improving customer satisfaction and service adoption. Monitored and troubleshot network performance, routing protocols, and connectivity issues. Developed strong problem-solving and customer service skills in high-pressure environments.

Education

Ontario College Graduate Certificate in Digital Marketing & Marketing Analytics at Confederation College
January 24, 2024 - August 25, 2025
Bachelors of Technology (Civil Engineering) at Malla Reddy Engineering College, Hyderabad, India
January 1, 2012 - December 31, 2015
Ontario College Graduate Certificate (Digital Marketing & Marketing Analytics) at Confederation College
January 11, 2030 - January 12, 2026
Bachelors of Technology (Civil Engineering) at Malla Reddy Engineering College, Hyderabad, India
January 1, 2012 - January 1, 2015

Qualifications

Campaign Manager 360
January 11, 2030 - January 12, 2026
Tableau
January 11, 2030 - January 12, 2026
Google Ads
January 11, 2030 - January 12, 2026
HubSpot
January 11, 2030 - January 12, 2026
Campaign Manager 360
January 11, 2030 - January 12, 2026
Tableau
January 11, 2030 - January 12, 2026
Google Ads
January 11, 2030 - January 12, 2026
HubSpot
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other