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I am a marketing and communications leader with a track record of shaping brands, driving multi-channel campaigns, and translating complex information into clear, engaging narratives. I build programs that align with organizational priorities, elevate reputation, and boost growth, combining analytical rigor with creative direction to deliver visible results and trusted messaging. I lead with clarity, empower teams, and cultivate partnerships to extend reach and impact, while delivering executive communications and thoughtful strategy that supports district, university, and community goals.…I am a marketing and communications leader with a track record of shaping brands, driving multi-channel campaigns, and translating complex information into clear, engaging narratives. I build programs that align with organizational priorities, elevate reputation, and boost growth, combining analytical rigor with creative direction to deliver visible results and trusted messaging. I lead with clarity, empower teams, and cultivate partnerships to extend reach and impact, while delivering executive communications and thoughtful strategy that supports district, university, and community goals.

Maria Elaine Bajgain

Creative Director, Brand Designer, Copywriter, +3

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I am a marketing and communications leader with a track record of shaping brands, driving multi-channel campaigns, and translating complex information into clear, engaging narratives. I build programs that align with organizational priorities, elevate reputation, and boost growth, combining analytical rigor with creative direction to deliver visible results and trusted messaging. I lead with clarity, empower teams, and cultivate partnerships to extend reach and impact, while delivering executive communications and thoughtful strategy that supports district, university, and community goals.…I am a marketing and communications leader with a track record of shaping brands, driving multi-channel campaigns, and translating complex information into clear, engaging narratives. I build programs that align with organizational priorities, elevate reputation, and boost growth, combining analytical rigor with creative direction to deliver visible results and trusted messaging. I lead with clarity, empower teams, and cultivate partnerships to extend reach and impact, while delivering executive communications and thoughtful strategy that supports district, university, and community goals.

Available to hire

I am a marketing and communications leader with a track record of shaping brands, driving multi-channel campaigns, and translating complex information into clear, engaging narratives. I build programs that align with organizational priorities, elevate reputation, and boost growth, combining analytical rigor with creative direction to deliver visible results and trusted messaging.

I lead with clarity, empower teams, and cultivate partnerships to extend reach and impact, while delivering executive communications and thoughtful strategy that supports district, university, and community goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Director of Marketing at Durham Public Schools

September 1, 2023 - Present

Led district-wide marketing initiatives to drive enrollment growth and elevate brand awareness across 57 schools. Developed a comprehensive marketing framework aligned with district goals and measurable outcomes; produced flagship publications; directed multimedia campaigns and district events; strengthened community partnerships; managed design, video, and web production teams; introduced digital-first analytics to optimize messaging and ad spend; crafted executive communications, press conferences, and crisis communications; provided media training to Board of Education; managed interns and contractors.

Public Information Officer at Town of Morrisville

May 1, 2022 - September 1, 2023

Brand guardian and chief storyteller for a rapidly growing municipality. Elevated digital presence and public image through data-informed strategies and cross-department collaboration; launched a website redesign and SEO overhaul; managed media relations and crisis communications; created multi-channel campaigns highlighting growth and civic programs; led staff training and brand standards; co-managed department budget and vendor contracts; produced and edited marketing materials including graphic design, photography, and video.

Communications Strategist at Duke Law School

February 1, 2020 - May 1, 2022

Partnered with executive leadership to shape Duke Law’s voice across admissions, alumni relations, and development. Designed integrated marketing and communications plans to support recruitment and fundraising; produced high-impact print and digital collateral; managed media requests and thought-leadership placements for faculty; strengthened brand identity and consistency across channels.

Independent Marketing Consultant and Content Strategist at Self-Employed (Durham, NC)

November 1, 2000 - November 1, 2020

Founded and led a boutique consultancy delivering SEO content strategy, storytelling, and brand marketing. Increased web traffic and engagement for diverse clients through SEO-optimized content, social media, and targeted campaigns; produced SEO-driven copy; developed content strategies; executed link-building and outreach; led cross-functional freelance teams in website, blogs, email campaigns, and ad copy; provided ongoing analytics guidance for long-term client growth.

Communications Specialist (Contract) at Nicholas School of the Environment, Duke University

October 1, 2018 - April 1, 2019

Provided communications support for environmental programs, including web content updates and media coordination.

Web Content Manager at The Law Offices of James Scott Farrin

February 1, 2012 - February 1, 2013

Managed website content and digital communications to support client acquisition and brand presence.

Student Affairs Coordinator at Duke Law School

January 1, 2010 - February 1, 2012

Coordinated student programs and communications to enhance student engagement and alumni relations.

One-Week Program Teacher at Gyeonggi English Village, South Korea

August 1, 2008 - August 1, 2009

English-language instruction and program coordination for international students.