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I’m a product and services innovation leader focused on turning unmet needs into compelling strategies, roadmaps, and market-ready solutions. I build and lead high-performing teams across product, marketing, sales, digital, and data science, and I’m a proven P&L leader delivering revenue growth and margin expansion. From launching a direct-to-small-business ecommerce channel to redesigning portfolios and loyalty programs, I blend outside-in insights with hands-on execution to drive measurable impact across healthcare, software, and distribution channels.…I’m a product and services innovation leader focused on turning unmet needs into compelling strategies, roadmaps, and market-ready solutions. I build and lead high-performing teams across product, marketing, sales, digital, and data science, and I’m a proven P&L leader delivering revenue growth and margin expansion. From launching a direct-to-small-business ecommerce channel to redesigning portfolios and loyalty programs, I blend outside-in insights with hands-on execution to drive measurable impact across healthcare, software, and distribution channels.

Kenneth Lerner

Data Scientist, Brand Strategist, Marketing Strategist, +2

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I’m a product and services innovation leader focused on turning unmet needs into compelling strategies, roadmaps, and market-ready solutions. I build and lead high-performing teams across product, marketing, sales, digital, and data science, and I’m a proven P&L leader delivering revenue growth and margin expansion. From launching a direct-to-small-business ecommerce channel to redesigning portfolios and loyalty programs, I blend outside-in insights with hands-on execution to drive measurable impact across healthcare, software, and distribution channels.…I’m a product and services innovation leader focused on turning unmet needs into compelling strategies, roadmaps, and market-ready solutions. I build and lead high-performing teams across product, marketing, sales, digital, and data science, and I’m a proven P&L leader delivering revenue growth and margin expansion. From launching a direct-to-small-business ecommerce channel to redesigning portfolios and loyalty programs, I blend outside-in insights with hands-on execution to drive measurable impact across healthcare, software, and distribution channels.

Available to hire

I’m a product and services innovation leader focused on turning unmet needs into compelling strategies, roadmaps, and market-ready solutions. I build and lead high-performing teams across product, marketing, sales, digital, and data science, and I’m a proven P&L leader delivering revenue growth and margin expansion.

From launching a direct-to-small-business ecommerce channel to redesigning portfolios and loyalty programs, I blend outside-in insights with hands-on execution to drive measurable impact across healthcare, software, and distribution channels.

Skills

Data Visualization

Product Design

Copywriting

Experience Level

Data Visualization

Expert

Product Design

Expert

Copywriting

Expert

Work Experience

General Manager, B2B Ecommerce (Founder & GM) at UnitedHealthcare

May 1, 2011 - September 1, 2024

Built direct-to-small-business ecommerce channel from concept to a $557M revenue engine. Launched a carrier platform enabling real-time quoting, final pricing, and enrolment for small businesses. Achieved CAC 3.2x lower and the enterprise’s highest-margin sales channel. Reduced advertising spend by $4.2M while maintaining sales through business-model optimization. Earned Fortune’s #1 ranking for small business digital store. Originated distribution partnerships with Amazon and benefits SaaS providers. Designed a differentiated channel value proposition and built deep segmentation of small business buyer types to improve engagement and close rates.

Chief Marketing Officer | Head of A Specialty Products SBU at Blue Cross Blue Shield Of North Carolina

January 1, 2004 - December 31, 2011

Led marketing and the Specialty Products SBU (dental, life, disability) with 83 employees and a $47M annual budget. Directed a turnaround with a new brand, product portfolio, sales strategy, and organizational structure. Elected to the USAble Life board; increased gross margins and revenues, and led portfolio redesign, pricing improvements, direct-to-consumer growth (12% annually), and targeted brand initiatives. Drove 4P segment strategies and a successful direct-to-consumer channel plan. Managed brand advertising with significant cost savings and built a consumer-oriented brand promise.