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Hi, I’m Xiaoxin Zhang. I’m a Communications and Media student at University College Dublin with hands-on experience in live streaming, content strategy, and media production through internships and campus projects. I enjoy turning data into action, collaborating with diverse teams to tell engaging stories across digital platforms, and continuously learning new tools to bring ideas to life.…

Xiaoxin Zhang

Social Media Manager, Brand Strategist, Brand Designer, +5

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Hi, I’m Xiaoxin Zhang. I’m a Communications and Media student at University College Dublin with hands-on experience in live streaming, content strategy, and media production through internships and campus projects. I enjoy turning data into action, collaborating with diverse teams to tell engaging stories across digital platforms, and continuously learning new tools to bring ideas to life.…

Available to hire

Hi, I’m Xiaoxin Zhang. I’m a Communications and Media student at University College Dublin with hands-on experience in live streaming, content strategy, and media production through internships and campus projects.

I enjoy turning data into action, collaborating with diverse teams to tell engaging stories across digital platforms, and continuously learning new tools to bring ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Live Streaming Operations at Yokaverse

June 1, 2025 - August 20, 2025

Led end-to-end planning and execution of live-streaming projects, including positioning, content strategy, workflow design, host coordination, and post-stream performance review. Managed and maintained the company’s official social media accounts, developing content calendars and publishing strategies to enhance brand visibility and user engagement. Coordinated pre-stream preparation, in-stream operations, and post-stream data analysis to continuously improve live-stream performance and audience engagement. Optimized live-stream content and operational strategies through data-driven analysis, supporting steady growth of both social media accounts and live-stream channels.

Waitress Assistant at Private café shop

June 1, 2025 - September 1, 2025

Receive customers. Guide customers to their seats, record the drinks, food, and special requirements ordered, and communicate with the production staff. Clean up and sanitize. Clean the table after the customer's meal, and clean the store when it opens and closes. Handled customer complaints with empathy, offering solutions to resolve issues and maintain positive dining experiences.

Retail Cashier at 7- Elven

January 1, 2025 - February 1, 2025

Handled cash, credit card, and voucher payments, maintaining accurate financial records. Maintained clean, tidy and organized checkout areas. Helped customers with specific item requests by answering questions and offering knowledgeable product advice. Worked overtime shifts to maintain optimal workflow during busy periods or times of unexpected high volume.

UCD Brand Ambassador at McDonald's

October 1, 2024 - December 1, 2024

Educated customers about company products through product demonstrations in person, in the restaurant. Interacted face-to-face with customers to promote products and services, and increase sales of the rechargeable cards. Social media accounts for operating the store. Share recent McDonald's events, and new co-branded gifts.

Program Producer at Henan Satellite Television

June 1, 2024 - October 20, 2024

Managed and operated Henan TV’s official social media accounts, contributing to content planning and daily operations, achieving 50,000+ follower growth during the internship. Assisted in content selection, optimization, and publishing strategies to enhance audience reach and engagement. Served as an Assistant Director for the Henan TV Mid-Autumn Festival Gala, supporting on-site coordination, program execution, and production workflow. Contributed to a large-scale televised performance that reached 52.81 million total views across platforms.

Head of Youth Volunteer Department at Student Union – Xiamen University of Technology

June 1, 2022 - September 1, 2023

Organized and coordinated volunteer programs, overseeing recruitment, training, and on-site execution. Represented the association in communication with university departments and external organizations. Promoted volunteer initiatives through social media and campus outreach to enhance organizational impact.

Editing Team Leader at Qitao Minnan Language Project

May 1, 2022 - June 20, 2024

Led the editing team and managed overall video production workflows, ensuring consistent content quality and timely delivery. Operated and managed official social media accounts (WeChat Official Account, Douyin, etc.), achieving 30,000+ follower growth. Planned and optimized short-form video content to promote Minnan language and culture across digital platforms.