I help people and organizations grow with purpose — by connecting the dots from insight to strategy to a clear, authentic identity. For the past 8+ years, I’ve supported companies, entrepreneurs and artists in making smarter, more intentional decisions rooted in real customer insights, market data, and human understanding. My work brings together analytical depth and creative clarity to help clients shape their positioning, elevate their brand, and express their vision with confidence. What I specialize in: 📊 Insights & Market Research – Quant & qual research, moderation, consumer insights, JTBD, segmentation, shopper psychology, trend reports, and structured analysis that leads to better decision-making. 📈 Marketing Strategy – Positioning, value propositions, messaging frameworks, and identifying growth opportunities based on market signals, not assumptions. 🎨 Brand Identity & Storytelling – For founders, small businesses, artists, and creative projects looking to bring their story to life through aligned messaging, photography, and visual identity. Clients trust me for my: • Ability to bring structure and clarity to complex or creative projects • Strategic mindset • Talent for turning insights into clear, actionable reports • Reliability and energy • Empathy, deep listening, and guidance In short? I help brands, entrepreneurs, and creators align their strategy, identity, and communication with the people they want to reach — authentically, intentionally, and beautifully. If you’re looking to better understand your audience, refine your positioning, or bring your creative vision to life, let’s connect!

Manon Philippin

I help people and organizations grow with purpose — by connecting the dots from insight to strategy to a clear, authentic identity. For the past 8+ years, I’ve supported companies, entrepreneurs and artists in making smarter, more intentional decisions rooted in real customer insights, market data, and human understanding. My work brings together analytical depth and creative clarity to help clients shape their positioning, elevate their brand, and express their vision with confidence. What I specialize in: 📊 Insights & Market Research – Quant & qual research, moderation, consumer insights, JTBD, segmentation, shopper psychology, trend reports, and structured analysis that leads to better decision-making. 📈 Marketing Strategy – Positioning, value propositions, messaging frameworks, and identifying growth opportunities based on market signals, not assumptions. 🎨 Brand Identity & Storytelling – For founders, small businesses, artists, and creative projects looking to bring their story to life through aligned messaging, photography, and visual identity. Clients trust me for my: • Ability to bring structure and clarity to complex or creative projects • Strategic mindset • Talent for turning insights into clear, actionable reports • Reliability and energy • Empathy, deep listening, and guidance In short? I help brands, entrepreneurs, and creators align their strategy, identity, and communication with the people they want to reach — authentically, intentionally, and beautifully. If you’re looking to better understand your audience, refine your positioning, or bring your creative vision to life, let’s connect!

Available to hire

I help people and organizations grow with purpose — by connecting the dots from insight to strategy to a clear, authentic identity.

For the past 8+ years, I’ve supported companies, entrepreneurs and artists in making smarter, more intentional decisions rooted in real customer insights, market data, and human understanding.
My work brings together analytical depth and creative clarity to help clients shape their positioning, elevate their brand, and express their vision with confidence.

What I specialize in:
📊 Insights & Market Research – Quant & qual research, moderation, consumer insights, JTBD, segmentation, shopper psychology, trend reports, and structured analysis that leads to better decision-making.

📈 Marketing Strategy – Positioning, value propositions, messaging frameworks, and identifying growth opportunities based on market signals, not assumptions.

🎨 Brand Identity & Storytelling – For founders, small businesses, artists, and creative projects looking to bring their story to life through aligned messaging, photography, and visual identity.

Clients trust me for my:
• Ability to bring structure and clarity to complex or creative projects
• Strategic mindset
• Talent for turning insights into clear, actionable reports
• Reliability and energy
• Empathy, deep listening, and guidance

In short?

I help brands, entrepreneurs, and creators align their strategy, identity, and communication with the people they want to reach — authentically, intentionally, and beautifully.

If you’re looking to better understand your audience, refine your positioning, or bring your creative vision to life, let’s connect!

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Language

French
Fluent
English
Fluent

Work Experience

Senior Manager (Sales & Insights Europe) at Procter & Gamble
January 1, 2020 - December 31, 2023
Efficient and independent, yet highly collaborative, led end-to-end market research projects across Europe; developed internal insights capability; led a 15-person content team; built partnerships with leading global research firms (Kantar, GfK, Nielsen); promoted for exceptional performance; certifications in research methods, buyer psychology; proficient with KNIME and Power BI.
Project Manager / Marketing Research Consultant at Independent / Consulting Projects (Evernote, Swisscom, IKEA, Camille Bloch)
January 1, 2016 - December 31, 2018
Led market research, market segmentation, and customer journey analysis; supported marketing strategy and product marketing; managed end-to-end projects with cross-functional teams.
Marketing & Service Design Lead at Independent / Freelance
January 1, 2018 - December 31, 2020
Led multidisciplinary marketing and service design projects for local and international clients; managed creative teams; ensured timely delivery across branding, digital strategy, and web development.
Diversity & Inclusion Consultant & Project Manager at Masla Empathy Lab
January 1, 2023 - December 31, 2023
Led projects from planning to execution; ensured smooth coordination between stakeholders and timely delivery of high-impact initiatives.
Project Manager at Avril e (Avrile)
January 1, 2023 - December 31, 2023
Overseeing client communications and managing internal teams; ensured seamless project flow and timely completion within tight deadlines.

Education

Bachelor of Arts in Marketing, Information and Communication Sciences at University of Neuchâtel
January 1, 2012 - January 1, 2015
Master in Marketing, Services and Management Communication at Universität St. Gallen (HSG)
January 1, 2015 - December 31, 2018
Master Prepatory Stage – 60 ECTS of core studies in Business Administration at Universität St. Gallen (HSG)
January 1, 2015 - January 1, 2016

Qualifications

Certification in Research Methods
January 11, 2030 - January 13, 2026
Buyer Psychology Certification
January 11, 2030 - January 13, 2026
KNIME Certification
January 11, 2030 - January 13, 2026
Power BI Certification
January 11, 2030 - January 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Other