Marketing & Branding Consultant - contract at Tourism Development International

Collaborated with eco architects, Limerick County Council and Ballygowan Water to develop a sustainable tourism and marketing strategy to attract local and international visitors. Conducted in-depth research to understand local identity and customs, crafting an immersive visitor experience. Partnered with the Council to create a community-based tourism strategy with a regenerative focus. Emphasised storytelling around the area's natural aquifer and water preservation, educating visitors to reduce consumption. Worked with Ballygowan Water's sustainability and marketing teams to integrate initiatives into the strategy and developed initiatives for Ballygowan wild meadows, bees and nature reserve to enhance eco-conscious appeal. Maintained clear, aligned communication among stakeholders throughout.

Marketing Director - outsourced at Repromed Ireland

Developed and executed a marketing strategy targeting women and couples facing infertility; built and led a digital marketing team; commissioned national quantitative market research on Irish fertility; conducted one-on-one patient interviews to understand needs; created an integrated marketing communications plan (PPC, SEO, print, social media, PR); upgraded the website increasing lead generation and ensured GDPR compliance.

Freelance Marketing Specialist - contract at Tara Group

Developed a new B2C e-commerce strategy for a furniture and interiors business focusing on B2B markets; launched a new consumer brand; created high-engagement social media campaigns; collaborated with agencies to boost Amazon sales (>20% growth); recruited and developed a marketing communications and social media team; redesigned the website (CSS Design Awards recognition).

Freelance Marketing Consultant at Mascontour

Developed an integrated sustainable tourism program in Karakalpakstan, Uzbekistan; conducted rapid gaps and needs analysis; identified training opportunities in handicrafts; created a tourism 'craft trail' increasing visitor overnight stays by 100%; produced 'meet the maker' videos; delivered a marketing playbook for the State Tourism department and conducted a marketing training workshop.