I’m Alexandru Marcu, a software engineer based in Brasov, Romania, focused on solving real business problems through architecture, automation, and performance. I design and build end-to-end systems: identifying bottlenecks, choosing the right tech stack, and implementing scalable solutions that reduce costs and operational complexity. I work directly with founders and decision-makers, owning projects from concept to production and ensuring that every technical decision translates into business results.
With experience across 500+ projects and multiple industries, I consistently turn manual workflows into automated processes, optimize infrastructure for efficiency, and deliver measurable impact in productivity and revenue.
Skills
Experience Level
Work Experience
Education
Qualifications
Industry Experience
- VPS hosting → scalable resources and effectively unlimited traffic
- No shared-hosting bottlenecks → no crashes
- Automatic payment generation
- Real-time shipping cost calculation
- Automated AWB creation
- Admin rules for free shipping
- Visual cart indicators (total + amount left for free shipping)
- Stock management aligned with internal workflow
- Real-time search without page reload
- UI filters, categories, and subcategories
- Customer accounts with:
- order history
- cancellations
- returns
- Roles: Admins & Customers
- Initial setup wizard + Create First Root Admin
- Easy product creation wizard
- Product feeds:
- Canva bulk feed for creatives
- Google Merchant feed
- Server-side analytics events
- Programmatic transactional emails (order confirmations, updates)
- paid plugins and maintenance overhead
- manual processing and extra staffing
- downtime-related losses
- The store no longer goes down
- Traffic is no longer a limitation
- Orders, stock, emails, and shipping run automatically end-to-end
- reduces costs
- improves customer experience
- removes dependency on plugins
- supports growth without technical debt
- €6,000+ monthly savings
- full automation from checkout to fulfillment
- stable infrastructure built for scale
The Solution
I rebuilt the store on a custom VPS-based e-commerce platform, designed around their real operational flow.
Infrastructure
Automation & Operations
Inventory & UX
Admin & Integrations
The Impact
💰 €6,000+ saved per month
By eliminating:
⚡ Stability & Performance
📈 Business Control
Coramarc now operates on a custom, scalable platform that:
Result
Coramarc.ro moved from a fragile WordPress setup to a high-performance VPS e-commerce engine delivering:
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