I'm Alexandru Marcu, a software engineer based in Brasov, Romania, focused on solving real business problems through architecture, automation, and performance. I design and build end-to-end systems: identifying bottlenecks, choosing the right tech stack, and implementing scalable solutions that reduce costs and operational complexity. I work directly with founders and decision-makers, owning projects from concept to production and ensuring that every technical decision translates into business results. With experience across 500+ projects and multiple industries, I consistently turn manual workflows into automated processes, optimize infrastructure for efficiency, and deliver measurable impact in productivity and revenue.

Alexandru Marcu

I'm Alexandru Marcu, a software engineer based in Brasov, Romania, focused on solving real business problems through architecture, automation, and performance. I design and build end-to-end systems: identifying bottlenecks, choosing the right tech stack, and implementing scalable solutions that reduce costs and operational complexity. I work directly with founders and decision-makers, owning projects from concept to production and ensuring that every technical decision translates into business results. With experience across 500+ projects and multiple industries, I consistently turn manual workflows into automated processes, optimize infrastructure for efficiency, and deliver measurable impact in productivity and revenue.

Available to hire

I’m Alexandru Marcu, a software engineer based in Brasov, Romania, focused on solving real business problems through architecture, automation, and performance. I design and build end-to-end systems: identifying bottlenecks, choosing the right tech stack, and implementing scalable solutions that reduce costs and operational complexity. I work directly with founders and decision-makers, owning projects from concept to production and ensuring that every technical decision translates into business results.

With experience across 500+ projects and multiple industries, I consistently turn manual workflows into automated processes, optimize infrastructure for efficiency, and deliver measurable impact in productivity and revenue.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Software Engineer / Founder at Marweb.ro
August 1, 2022 - Present
Designed and built a custom eCommerce platform with Java Spring Boot (Model–Service–Controller), Next.js frontend and admin panel, replacing a Google Drive-based inventory workflow. Automated stock synchronization, order processing, AWB generation, and transactional email flows (Thymeleaf). Built dynamic product feeds for Canva Bulk Create, enabling automated generation of social media creatives. Reduced daily operations to a single fulfillment operator and cut infra costs to ~10 EUR/month on a VPS. Led scalable backend architecture with strong data consistency and automation. Developed multiple production systems (Uber-like marketplace, paid e-learning platform, multi-location car wash management) focused on automation, payments, and operational efficiency. Currently building an SEO SaaS platform using Java, PostgreSQL, DDD, and Clean Architecture with an Angular frontend.
Search Engine Optimization Specialist at EDUKIWI / Clientipeviata
July 1, 2021 - September 1, 2022
Advanced from Junior SEO to coordinating junior team members, collaborating with developers and copywriters across 20+ active client projects. Specialized in technical SEO and automation, scripting audits, reporting, data extraction, and repetitive tasks. Systematized SEO execution based on Google documentation and live performance data, reducing errors and increasing scalability. Built internal workflows and tools to accelerate onboarding and enable new hires to be productive within 1 month. Owned client delivery end-to-end: site structure, performance optimization, and conversion-focused architecture.
Accountant at Fratelli Galați / Divino Club Galați
January 1, 2018 - July 1, 2021
Managed full-cycle accounting for a multi-location hospitality business, including bookkeeping, payroll, supplier payments, and financial reporting. Prepared financial statements up to balance-sheet level with full regulatory compliance, achieving zero audit issues. Improved cash-flow control and internal financial processes, increasing financial visibility and operational stability.

Education

Master’s Degree in Internet Technologies at Universitatea Transilvania din Brașov
October 1, 2023 - July 1, 2025
B.A. in Economics and Business Administration at Universitatea “Danubius” din Galați
January 1, 2014 - January 1, 2017
Degree in Arts at Universitatea Dunărea de Jos / Facultatea de Arte
January 1, 2011 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Professional Services
    Case Study — From Crashing Store to Scalable E-Commerce Engine

    The Solution

    I rebuilt the store on a custom VPS-based e-commerce platform, designed around their real operational flow.

    Infrastructure

    • VPS hosting → scalable resources and effectively unlimited traffic
    • No shared-hosting bottlenecks → no crashes

    Automation & Operations

    • Automatic payment generation
    • Real-time shipping cost calculation
    • Automated AWB creation
    • Admin rules for free shipping
    • Visual cart indicators (total + amount left for free shipping)

    Inventory & UX

    • Stock management aligned with internal workflow
    • Real-time search without page reload
    • UI filters, categories, and subcategories
    • Customer accounts with:
      • order history
      • cancellations
      • returns

    Admin & Integrations

    • Roles: Admins & Customers
    • Initial setup wizard + Create First Root Admin
    • Easy product creation wizard
    • Product feeds:
      • Canva bulk feed for creatives
      • Google Merchant feed
    • Server-side analytics events
    • Programmatic transactional emails (order confirmations, updates)

    The Impact

    💰 €6,000+ saved per month

    By eliminating:

    • paid plugins and maintenance overhead
    • manual processing and extra staffing
    • downtime-related losses

    ⚡ Stability & Performance

    • The store no longer goes down
    • Traffic is no longer a limitation
    • Orders, stock, emails, and shipping run automatically end-to-end

    📈 Business Control

    Coramarc now operates on a custom, scalable platform that:

    • reduces costs
    • improves customer experience
    • removes dependency on plugins
    • supports growth without technical debt

    Result

    Coramarc.ro moved from a fragile WordPress setup to a high-performance VPS e-commerce engine delivering:

    • €6,000+ monthly savings
    • full automation from checkout to fulfillment
    • stable infrastructure built for scale