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Hi, I’m Lys-Milena Maillard, a marketing professional with 4+ years of experience in international, digital-first environments. I specialise in performance marketing and multi-market growth across affiliate marketing, SaaS, and nonprofit sectors. I drive organic traffic and operational efficiency with data-driven optimization, automation, and AI-assisted workflows. I bring strong expertise in digital analytics, content strategy, HTML-based newsletters, and cross-functional collaboration, plus an entrepreneurial mindset and a talent for turning insights into scalable, high-impact marketing solutions.…Hi, I’m Lys-Milena Maillard, a marketing professional with 4+ years of experience in international, digital-first environments. I specialise in performance marketing and multi-market growth across affiliate marketing, SaaS, and nonprofit sectors. I drive organic traffic and operational efficiency with data-driven optimization, automation, and AI-assisted workflows. I bring strong expertise in digital analytics, content strategy, HTML-based newsletters, and cross-functional collaboration, plus an entrepreneurial mindset and a talent for turning insights into scalable, high-impact marketing solutions.

LYS-MILENA MAILLARD

Digital Marketer, Marketing Analyst, Growth Marketer, +2

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Hi, I’m Lys-Milena Maillard, a marketing professional with 4+ years of experience in international, digital-first environments. I specialise in performance marketing and multi-market growth across affiliate marketing, SaaS, and nonprofit sectors. I drive organic traffic and operational efficiency with data-driven optimization, automation, and AI-assisted workflows. I bring strong expertise in digital analytics, content strategy, HTML-based newsletters, and cross-functional collaboration, plus an entrepreneurial mindset and a talent for turning insights into scalable, high-impact marketing solutions.…Hi, I’m Lys-Milena Maillard, a marketing professional with 4+ years of experience in international, digital-first environments. I specialise in performance marketing and multi-market growth across affiliate marketing, SaaS, and nonprofit sectors. I drive organic traffic and operational efficiency with data-driven optimization, automation, and AI-assisted workflows. I bring strong expertise in digital analytics, content strategy, HTML-based newsletters, and cross-functional collaboration, plus an entrepreneurial mindset and a talent for turning insights into scalable, high-impact marketing solutions.

Available to hire

Hi, I’m Lys-Milena Maillard, a marketing professional with 4+ years of experience in international, digital-first environments. I specialise in performance marketing and multi-market growth across affiliate marketing, SaaS, and nonprofit sectors.

I drive organic traffic and operational efficiency with data-driven optimization, automation, and AI-assisted workflows. I bring strong expertise in digital analytics, content strategy, HTML-based newsletters, and cross-functional collaboration, plus an entrepreneurial mindset and a talent for turning insights into scalable, high-impact marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Jira

Intermediate

Screaming Frog

Intermediate

Language

English

Fluent

German

Fluent

French

Fluent

Spanish; Castilian

Fluent

Korean

Beginner

Work Experience

Senior Digital Marketing Specialist at FASHIOLA

October 1, 2025 - Present

Delivered +35% YoY traffic growth and +28% partner conversions via Google Shopping (PLA) campaign optimization, KPI-driven performance management (CPC, CPA, CTR, CRO), audience targeting, and ongoing conversion & UTM tracking optimization. Mentored and onboarded a Site Performance Team member, accelerating development and reducing ramp-up time by 50%. Built an AI-assisted HTML newsletter framework with automated workflows, cutting production time by 60% and increasing team productivity by 40%. Notable clients: FARFETCH, Dolce&Gabanna, MIINTO, Modivo, GUESS, PUMA, EMP, The North Face.

Digital Marketing Specialist at FASHIOLA

June 1, 2023 - September 1, 2025

Progressed from co-managing three markets to full ownership of five key European markets, supporting major brand integrations and expanding platform reach through new retail partner integrations. Led the intern training program, mentoring three junior team members over 6-month cycles, while maintaining data integrity to enhance user experience and trust.

Business Development Manager at ADOBE

December 1, 2022 - June 1, 2023

Supported customer engagement for Adobe SaaS products, improving user satisfaction by 15% through targeted guidance and market-specific support. Translated user insights into actionable improvements with internal teams and supported international marketing campaigns, contributing to a 10% increase in product adoption and higher engagement across markets.

Project and Communication Coordinator at NETMENTORA

April 1, 2020 - June 1, 2020

Led communication & event initiatives to increase the visibility and impact of mentorship programs, driving a 30% increase in participation while strengthening community engagement and Netmentora’s brand positioning.