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Hi, I’m Michael Vernetti, a technology PR consultant with over two decades of experience helping Bay Area startups and tech firms tell their stories. I specialize in media and analyst relations, corporate messaging and positioning, executive communications, and trade show representation, building programs that generate coverage and influence while translating complex technology into clear, compelling narratives.\n\nI’m passionate about mentoring executives for high-stakes interviews, crafting messaging that resonates with customers and partners, and developing long-term relationships with media, analysts, customers and partners. When I’m not helping clients, I enjoy staying on top of tech trends and shaping communications that move businesses forward.…Hi, I’m Michael Vernetti, a technology PR consultant with over two decades of experience helping Bay Area startups and tech firms tell their stories. I specialize in media and analyst relations, corporate messaging and positioning, executive communications, and trade show representation, building programs that generate coverage and influence while translating complex technology into clear, compelling narratives.\n\nI’m passionate about mentoring executives for high-stakes interviews, crafting messaging that resonates with customers and partners, and developing long-term relationships with media, analysts, customers and partners. When I’m not helping clients, I enjoy staying on top of tech trends and shaping communications that move businesses forward.

Michael Vernetti

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Hi, I’m Michael Vernetti, a technology PR consultant with over two decades of experience helping Bay Area startups and tech firms tell their stories. I specialize in media and analyst relations, corporate messaging and positioning, executive communications, and trade show representation, building programs that generate coverage and influence while translating complex technology into clear, compelling narratives.\n\nI’m passionate about mentoring executives for high-stakes interviews, crafting messaging that resonates with customers and partners, and developing long-term relationships with media, analysts, customers and partners. When I’m not helping clients, I enjoy staying on top of tech trends and shaping communications that move businesses forward.…Hi, I’m Michael Vernetti, a technology PR consultant with over two decades of experience helping Bay Area startups and tech firms tell their stories. I specialize in media and analyst relations, corporate messaging and positioning, executive communications, and trade show representation, building programs that generate coverage and influence while translating complex technology into clear, compelling narratives.\n\nI’m passionate about mentoring executives for high-stakes interviews, crafting messaging that resonates with customers and partners, and developing long-term relationships with media, analysts, customers and partners. When I’m not helping clients, I enjoy staying on top of tech trends and shaping communications that move businesses forward.

Available to hire

Hi, I’m Michael Vernetti, a technology PR consultant with over two decades of experience helping Bay Area startups and tech firms tell their stories. I specialize in media and analyst relations, corporate messaging and positioning, executive communications, and trade show representation, building programs that generate coverage and influence while translating complex technology into clear, compelling narratives.\n\nI’m passionate about mentoring executives for high-stakes interviews, crafting messaging that resonates with customers and partners, and developing long-term relationships with media, analysts, customers and partners. When I’m not helping clients, I enjoy staying on top of tech trends and shaping communications that move businesses forward.

Skills

Copywriting

Presentation Design

Branding

Experience Level

Copywriting

Expert

Presentation Design

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Consultant at Technology PR

January 1, 2004 - Present

Consultant providing media and analyst relations, corporate messaging and positioning, executive communications and trade show representation for technology clients; developed messaging platforms and implemented media programs.

Author at Estate of the late U.S. Sen. Howard W. Cannon

January 1, 2002 - December 31, 2004

Contracted to write a comprehensive biography of Senator Howard Cannon; publication in fall, 2008 by the University of Nevada Press.

Vice President, Network Convergence at Blanc + Otus/Hill and Knowlton

January 1, 2000 - December 31, 2001

Led network convergence practice; grew revenue from $750,000 to $2.2 million annually; managed teams and provided media training; represented clients including Compaq Telecom, Concert, Clarent Corp., Innomedia, Solid Information Technologies, the WAP Forum, McKinsey & Co. and Sorrento Networks.

Principal at Vernetti & Associates

January 1, 1997 - December 31, 1999

Provided investor relations and public relations services for tech clients; served as investor relations resource for start-ups; wrote press materials and served as media spokesperson.

Senior Vice President at Shandwick Public Affairs

January 1, 1993 - December 31, 1997

Managed high-tech and telecommunications clients; launched first San Francisco branch; counseled Microsoft and Sprint PCS; led Telecom and Technology Marketing Group.

Senior Vice President at Personal Communications Industry Association (PCIA)

January 1, 1988 - December 31, 1993

Second-in-command of wireless industry trade association; managed external relations, publications, national trade shows and educational seminars; served as association media spokesperson; published weekly newsletter and monthly magazine.

Federal Relations Manager/Legislative Analyst at Pacific Telesis Group

January 1, 1984 - December 31, 1988

Involved in federal representation of Bell Regional Holding Company created by the divestiture of AT&T.

Press Secretary at U.S. Senator Howard W. Cannon

January 1, 1977 - December 31, 1983

Media spokesperson, speechwriter, newsletter editor, and media outreach director for senior member of the U.S. Senate.