Planned and managed design projects, ensuring timely delivery and adherence to budget. Supervised and mentored a design team, conducting performance evaluations. Reviewed and approved design work to maintain quality and branding standards. Coordinated with Marketing, Product Development, and Sales for cohesive project execution. Communicated with clients to understand requirements and ensure satisfaction. Conducted market research to stay updated on design trends and competitors. Designed and developed prints and garments for each season, building a cohesive range. Travelled across India to engage with vendors for product development and sourcing.

Senior Designer and Product Developer at ATRACO INDUSTRIAL ENTERPRISES

February 1, 2019 - June 1, 2024

Managed end-to-end product and design process, from market research to conceptual presentation. Designed and developed garment collections for brands like JCPenney, Dickies, and Gymboree. Maintained communication with designers and merchants for last-minute styling changes. Responsible for strike-offs and lab-dip reviews, approvals, communication, and organization. Led the Pine design team and collaborated with the Babyhug design team. Traveled to the MENA region for sourcing, allocation, and product development.

Associate Designer at Contemporary Streetwear Brand Reema MI

December 1, 2017 - June 1, 2018

Worked closely with the Design Director to assist all aspects of the design process. Garment flat sketch and CAD using Illustrator & Photoshop. Assisted in research of seasonal trends, themes, colors, raw materials, and trims. Creating tech packs and communicating daily with overseas factories. Organized all proto- and sales samples and assisted with showroom setup season-wise. Achievements include establishing brand guidelines to improve consistency, initiating training for junior designers, and collaborating with buyers to design styles valued at approximately $6 million under the seasonal program. Introduced 3D digitalization software to reduce production lead time and improve buyer communication. Purposed 40,000 yards of stock fabrics to generate revenue and increase warehouse capacity. Co-founded 'One of Forty-nine,' raising $5,000 for local charities. Top 15 finalist in Vogue Honour 2015 competition.

Associate Designer at CONTEMPORARY STREET WEAR BRAND REEMA MI

December 1, 2017 - June 1, 2018

Worked closely with the Design Director to assist all aspects of the design process. Garment flat sketches and CAD using Illustrator & Photoshop. Researched seasonal trends, themes, colors, raw materials, and trims. Created tech packs and communicated daily with overseas factories. Organized all proto and sales samples and assisted showroom setup season-wise. Achievements included establishing new brand guidelines improving consistency across outputs, initiating a training program for junior designers, and collaborating with JC Penney, Fruit of the Loom for a season valued at approximately $6 million. Introduced CLO 3D to reduce production lead time and repurposed 40,000 yards of stock fabrics, increasing revenue and warehouse capacity.