Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a seasoned creative professional with extensive experience across a diverse range of industries, from dynamic start-ups to global blue-chip companies. As a dedicated leader and collaborative team player, I excel at fostering innovative thinking and inspiring teams to push creative boundaries, consistently delivering fresh solutions. With strong conceptual and practical skills, I approach challenges with strategic vision and a keen eye for detail, thriving in high-pressure environments. My passion for learning and development keeps me at the forefront of design trends, and I leverage my artistic background to provide unique, differentiated outcomes that resonate with audiences.…I am a seasoned creative professional with extensive experience across a diverse range of industries, from dynamic start-ups to global blue-chip companies. As a dedicated leader and collaborative team player, I excel at fostering innovative thinking and inspiring teams to push creative boundaries, consistently delivering fresh solutions. With strong conceptual and practical skills, I approach challenges with strategic vision and a keen eye for detail, thriving in high-pressure environments. My passion for learning and development keeps me at the forefront of design trends, and I leverage my artistic background to provide unique, differentiated outcomes that resonate with audiences.

Armani Conway

Designer, Graphic Designer, Art Director, +2





I am a seasoned creative professional with extensive experience across a diverse range of industries, from dynamic start-ups to global blue-chip companies. As a dedicated leader and collaborative team player, I excel at fostering innovative thinking and inspiring teams to push creative boundaries, consistently delivering fresh solutions. With strong conceptual and practical skills, I approach challenges with strategic vision and a keen eye for detail, thriving in high-pressure environments. My passion for learning and development keeps me at the forefront of design trends, and I leverage my artistic background to provide unique, differentiated outcomes that resonate with audiences.…I am a seasoned creative professional with extensive experience across a diverse range of industries, from dynamic start-ups to global blue-chip companies. As a dedicated leader and collaborative team player, I excel at fostering innovative thinking and inspiring teams to push creative boundaries, consistently delivering fresh solutions. With strong conceptual and practical skills, I approach challenges with strategic vision and a keen eye for detail, thriving in high-pressure environments. My passion for learning and development keeps me at the forefront of design trends, and I leverage my artistic background to provide unique, differentiated outcomes that resonate with audiences.

Available to hire

I am a seasoned creative professional with extensive experience across a diverse range of industries, from dynamic start-ups to global blue-chip companies. As a dedicated leader and collaborative team player, I excel at fostering innovative thinking and inspiring teams to push creative boundaries, consistently delivering fresh solutions. With strong conceptual and practical skills, I approach challenges with strategic vision and a keen eye for detail, thriving in high-pressure environments.

My passion for learning and development keeps me at the forefront of design trends, and I leverage my artistic background to provide unique, differentiated outcomes that resonate with audiences.

Skills

Branding

Web Design

Adobe InDesign

Experience Level

Branding

Expert

Web Design

Expert

Adobe InDesign

Expert

Work Experience

Campaign Creative Lead at DHL Express Europe

January 1, 2025 - Present

Lead on all conceptualisation phases for marketing campaigns and oversee asset rollout across print, digital, product marketing, POS, and OOH for 30+ EU markets. Develop templates and toolkits to ensure consistency and speed up localisation, delivering over €1.4m in efficiency savings. Design multi-channel solutions (web, social, video, retail, POS, events) aligned with DHL brand voice for B2C, SME, and B2B audiences. Collaborate across Sales, Marketing, Global Brand, ServicePoint Retail, and 3rd-party vendors across EU/EMEA time zones. Partner with European digital marketing to refine usage patterns for scalable content and faster localisation.

Senior Designer at Creative Media

January 1, 2022 - January 1, 2025

Led a design team of 3 delivering multi-surface work (digital, print, web, OOH, campaigns). Drove the University of Birmingham rebrand rollout across internal and external stakeholders. Promoted brand adoption by creating templates, specifications, and usage guidelines. Acted as liaison with Mammoth agency, strengthening collaboration and stakeholder trust. Mentored designers and contributed to studio culture and critique.

Mid-weight Designer at Jade Brand Agency

January 1, 2021 - January 1, 2022

Managed concurrent branding, digital, and animation projects from concept to delivery. Aligned creative decisions with client goals through clear communication and iterative feedback. Translated client tone and positioning into market-facing design to support campaigns and brands.

Mid-weight Designer at DHL eCommerce

January 1, 2018 - January 1, 2021

Led iPostParcels rebrand and website redesign. Achieved a 48% increase in lead generation post-launch, rising to 62% within six months through iterative UX improvements, clearer CTAs, and optimised landing pages. Ensured interior and digital brand consistency via guidelines and collaboration with agencies.

Graphic Designer at UK Mail

January 1, 2017 - January 1, 2018

Supported UK Mail rebrand to DHL eCommerce. Developed illustration libraries to extend identity across touchpoints. Collaborated with senior designers to rollout external and internal campaigns.

Junior Designer at Purple Media

January 1, 2016 - January 1, 2017

Assisted on high-profile studio projects, gaining exposure to executional design workflows and production processes. Produced print collateral, liaised with printers to ensure quality, and managed social content.