I am Laura Plou Capellan, an Artworker and Visual Designer with 8+ years bridging high-end design and technical production. I ensure creative visions translate into flawless physical execution, eliminating errors and optimizing project feasibility. I specialize in complex final artworks, signage, and packaging for prestige clients like El Celler de Can Roca. I leverage Generative AI to streamline technical workflows, ensuring brand consistency from concept to production-ready delivery. In my current role at Plou Design (2023–present), I lead visual asset creation, high-end photography, video, and layouts for digital marketing with strict brand alignment. I drive AI innovation by implementing Generative AI for advanced rendering and retouching, reducing production lead times and costs. I also manage end-to-end graphic and packaging projects (POS) from concept to high-precision final artwork.

Laura

I am Laura Plou Capellan, an Artworker and Visual Designer with 8+ years bridging high-end design and technical production. I ensure creative visions translate into flawless physical execution, eliminating errors and optimizing project feasibility. I specialize in complex final artworks, signage, and packaging for prestige clients like El Celler de Can Roca. I leverage Generative AI to streamline technical workflows, ensuring brand consistency from concept to production-ready delivery. In my current role at Plou Design (2023–present), I lead visual asset creation, high-end photography, video, and layouts for digital marketing with strict brand alignment. I drive AI innovation by implementing Generative AI for advanced rendering and retouching, reducing production lead times and costs. I also manage end-to-end graphic and packaging projects (POS) from concept to high-precision final artwork.

Available to hire

I am Laura Plou Capellan, an Artworker and Visual Designer with 8+ years bridging high-end design and technical production. I ensure creative visions translate into flawless physical execution, eliminating errors and optimizing project feasibility. I specialize in complex final artworks, signage, and packaging for prestige clients like El Celler de Can Roca. I leverage Generative AI to streamline technical workflows, ensuring brand consistency from concept to production-ready delivery.

In my current role at Plou Design (2023–present), I lead visual asset creation, high-end photography, video, and layouts for digital marketing with strict brand alignment. I drive AI innovation by implementing Generative AI for advanced rendering and retouching, reducing production lead times and costs. I also manage end-to-end graphic and packaging projects (POS) from concept to high-precision final artwork.

See more

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Fluent
Catalan; Valencian
Fluent

Work Experience

Art Director & Visual Designer at Plou Design
January 1, 2023 - Present
Role focused on visual asset creation, high-end photography, video, and layouts for digital marketing with strict brand alignment. Led AI innovation initiatives by implementing Generative AI for advanced rendering and retouching, reducing production lead times and costs. Managed end-to-end graphic & packaging projects (POS) from concept to high-precision final artwork.
Visual Designer & Production Specialist at Freelance Projects
January 1, 2018 - Present
Visual communication work for NGOs, including editorial layouts, murals, and pedagogical materials. Developed custom product prototypes (including exclusive 'panot-tiles' for Windsor Restaurant Barcelona) with specialized technical mold-making. Bridged artistic concepts with manufacturing, overseeing materials, costs, and high-quality finishes.
Art Director & Technical Designer at Martillo Barcelona
January 1, 2018 - January 1, 2023
Technical guardian for final artworks across offset, digital, and large-format printing with rigorous pre-production quality control. Coordinated visual identity implementation for luxury retail and hospitality points of sale. Led digital fabrication workflows with optimized files for laser cutting and industrial prototyping for studios like RUN Design.

Education

Master in New Technologies Applied to SMEs at EOI
January 11, 2030 - January 1, 2025
Artificial Intelligence (AI) for Audiovisuals at RTVE
January 11, 2030 - January 14, 2026
Bachelor of Fine Arts at Universitat de Barcelona (UB)
January 11, 2030 - January 1, 2008
Specialization in Digital Illustration & Color at ERAM / Joso
January 11, 2030 - January 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Education