Laura
I am Laura Plou Capellan, an Artworker and Visual Designer with 8+ years bridging high-end design and technical production.
About
I am Laura Plou Capellan, an Artworker and Visual Designer with 8+ years bridging high-end design and technical production. I ensure creative visions translate into flawless physical execution, eliminating errors and optimizing project feasibility. I specialize in complex final artworks, signage, and packaging for prestige clients like El Celler de Can Roca. I leverage Generative AI to streamline technical workflows, ensuring brand consistency from concept to production-ready delivery.
In my current role at Plou Design (2023–present), I lead visual asset creation, high-end photography, video, and layouts for digital marketing with strict brand alignment. I drive AI innovation by implementing Generative AI for advanced rendering and retouching, reducing production lead times and costs. I also manage end-to-end graphic and packaging projects (POS) from concept to high-precision final artwork.
- 8 years' experience
- Joined January 2026
Skills· 15
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- ItalianFluent
- Catalan; ValencianFluent
Industry experience
- Manufacturing
- Retail
- Media & Entertainment
- Professional Services
- Education
Work experience
Role focused on visual asset creation, high-end photography, video, and layouts for digital marketing with strict brand alignment. Led AI innovation initiatives by implementing Generative AI for advanced rendering and retouching, reducing production lead times and costs. Managed end-to-end graphic & packaging projects (POS) from concept to high-precision final artwork.
Technical guardian for final artworks across offset, digital, and large-format printing with rigorous pre-production quality control. Coordinated visual identity implementation for luxury retail and hospitality points of sale. Led digital fabrication workflows with optimized files for laser cutting and industrial prototyping for studios like RUN Design.
Visual communication work for NGOs, including editorial layouts, murals, and pedagogical materials. Developed custom product prototypes (including exclusive 'panot-tiles' for Windsor Restaurant Barcelona) with specialized technical mold-making. Bridged artistic concepts with manufacturing, overseeing materials, costs, and high-quality finishes.
Education
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