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Bridge-builder between luxury brands, culture, and their communities. Trained across New York, London, and Lyon, with a strong foundation in graphic design, I anticipate emerging trends to position brands as culturally relevant and influential. From influencer marketing to brand activations, every initiative I lead aims to create resonance with consumers, build engagement, and shape brand identities with long-term impact.…Bridge-builder between luxury brands, culture, and their communities. Trained across New York, London, and Lyon, with a strong foundation in graphic design, I anticipate emerging trends to position brands as culturally relevant and influential. From influencer marketing to brand activations, every initiative I lead aims to create resonance with consumers, build engagement, and shape brand identities with long-term impact.

Marie-Eve Kouassi

Brand Designer, Content Creator, Brand Strategist, +4

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Bridge-builder between luxury brands, culture, and their communities. Trained across New York, London, and Lyon, with a strong foundation in graphic design, I anticipate emerging trends to position brands as culturally relevant and influential. From influencer marketing to brand activations, every initiative I lead aims to create resonance with consumers, build engagement, and shape brand identities with long-term impact.…Bridge-builder between luxury brands, culture, and their communities. Trained across New York, London, and Lyon, with a strong foundation in graphic design, I anticipate emerging trends to position brands as culturally relevant and influential. From influencer marketing to brand activations, every initiative I lead aims to create resonance with consumers, build engagement, and shape brand identities with long-term impact.

Available to hire

Bridge-builder between luxury brands, culture, and their communities. Trained across New York, London, and Lyon, with a strong foundation in graphic design, I anticipate emerging trends to position brands as culturally relevant and influential.

From influencer marketing to brand activations, every initiative I lead aims to create resonance with consumers, build engagement, and shape brand identities with long-term impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Spanish; Castilian

Intermediate

German

Beginner

Work Experience

Freelance Marketing Consultant at Solemate Social Club

April 1, 2025 - Present

Strategic sponsor relationships management, prospection, and execution of co-branded partnerships; brand marketing for photo/video shoots; vendor coordination and invoicing; community management and editorial planning for Instagram.

Marketing Associate at Parfums de Marly

January 1, 2023 - December 1, 2023

Led on-site Althaïr Launch x Nobu Hotel Atlanta collaboration; coordinated suppliers, RSVPs, guest logistics, and event collateral. Managed end-to-end PR and influencer campaigns, gifting ops, influencer briefs, and product allocation. Secured brand partnership with 22 NFL players; analyzed and optimized campaign performance; drafted press materials and monitored coverage. Achieved +120% media visibility and +38% store foot traffic.

Digital Marketing Specialist at emPawa Entertainment Production Company

May 1, 2022 - January 1, 2023

Built festival-hype digital strategy; onboarded influencers; managed four UGC creators; launched A/B-tested TikTok ads; achieved 60% IG/TikTok engagement increase and 2x CTR; tracked KPIs and drove 60% follower growth and 110% ticket conversions; led festival rebrand and record attendance.

Project Management Assistant at Publicis Groupe Advertising Agency

January 1, 2018 - August 1, 2018

Managed over 10 concurrent creative briefs across three brands; ensured 100% on-time delivery; reduced asset delivery time by 20%; managed art buying budget and invoicing; contributed to Rowenta Forever Sharp launch.

Digital Marketing Specialist at emPawa Entertainment

May 1, 2022 - January 1, 2023

Festival-hype digital strategy: content calendar, influencer onboarding. Managed four UGC influencers end-to-end (guidelines, approvals, compliance, content recovery) delivering 2M+ views and 60% IG/TikTok engagement growth. Ads & acquisition: A/B-tested TikTok ads (CTR 2%, conversions +50%, CAC -11%). Data analytics: KPI tracking, weekly reporting, strategy optimization (60% follower growth, 110% ticket conversions). Led a full festival rebrand, achieving record attendance (+20%) and 100K+ digital interactions.