Available to hire
Hi there! I’m Mariana Lopes, a Portuguese Strategic Branding professional with 8 years of experience helping businesses grow through strategy, creativity, and data-driven decisions.
My passion lies in shaping stories, crafting memorable campaigns, and fostering authentic connections between brands and their audiences. After working across various agencies, events, and freelance projects, I’m now embarking on a new chapter, exploring opportunities where creativity and impact intersect. If you’re looking to spark fresh ideas, strengthen your brand, or connect with someone who loves bringing concepts to life, let’s talk. I’d love to make something remarkable happen together!
Language
Portuguese
Fluent
French
Intermediate
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Strategic Branding Specialist at Self-employed
October 1, 2025 - PresentI help brands define who they are, what they stand for, and how they connect with people. My work blends analytical clarity with creative direction, bridging strategy, research, and storytelling to craft authentic identities that grow with purpose.
Consultant at ANC Brands
October 1, 2025 - PresentAs an independent consultant for ANC Brands, I specialize in strategy, creative direction, and e-commerce for Casta and Vaddia Shoes. I collaborate closely with the teams to ensure that creative outputs align with business objectives, fostering growth in a competitive market.
Performance Manager at LOBA
April 1, 2025 - September 30, 2025During 6 months, I was responsible for monitoring, analyzing, and optimizing marketing and business performance across digital channels. I worked closely with cross-functional teams to develop data-driven strategies that improve ROI, drive customer engagement, and align campaigns with overall business goals.
Freelance Strategic & Digital Marketing Specialist at Self-employed / Various Clients
May 1, 2023 - April 30, 2025I provided Marketing services to various clients, by developing tailored strategies to enhance their digital presence and achieve business objectives. I conducted market research, analyzed data, and created targeted campaigns across multiple online platforms. This role involved optimizing content, managing social media, and leveraging SEO and PPC techniques to maximize ROI and drive customer engagement.
Social Media Manager at Happiness Camp
May 1, 2024 - December 31, 2024My tasks included producing content for Instagram and LinkedIn, managing those channels, and executing campaigns to enhance brand visibility, engagement, and conversion rates. And the results? 10,000 event attendees, +388% followers, and +302.85% interactions (during the four months before the event).
Marketing Manager at Plataforma
August 1, 2021 - July 31, 2023As the agency's Marketing Manager, I oversee the planning, development, and execution of marketing strategies to promote the client's products and services. I led a team of marketing professionals, coordinated campaigns, and analyzed market trends to ensure effective targeting and brand positioning. My role also involved managing budgets, optimizing marketing channels, and collaborating with cross-functional teams (Design, Web Development & Communication) to achieve business goals and drive customer engagement.
Intern Tutor at Plataforma
December 1, 2020 - July 31, 2023Responsible for guiding and evaluating nine interns, during their three-month internships at Plataforma.
Strategic and Digital Marketing Specialist at Plataforma
February 1, 2020 - July 31, 2021As a Strategic and Digital Marketing Specialist, I drove the development and execution of comprehensive marketing strategies to enhance brand visibility and engagement. I leverage data analytics and digital tools to craft targeted campaigns and optimize online presence to achieve business objectives. This role also involved market research, identifying trends, and implementing innovative solutions to maximize ROI and foster customer relationships across various digital platforms.
Event Organizer at HeartBeat Experiences
May 1, 2018 - April 30, 2023My role revolved around client consultation, budgeting, venue selection, logistics planning, vendor coordination, marketing and promotion, on-site management, and post-event evaluation, for both small and large-scale events.
Marketing Coordinator at CONNECTING BRANDS LTD
January 1, 2019 - January 31, 2020As Marketing Coordinator, I was responsible for developing the Marketing Strategy to sell the brand's wines in Europe, and North and South America. This involved figuring out the best way to do it, considering things like market differences and how to get our products there.
Flyer Distributor at Finiclasse, SA
September 1, 2018 - December 31, 2018Disseminated promotional material (flyers) to targeted audiences, in high-traffic areas or specific locations to maximize visibility and reach.
Marketing & Communication Intern at Plataforma
May 1, 2018 - August 31, 2018Marketing & Communication plans, campaigns, content creation, social media management, and paid media initiatives.
Education
Master's degree at IADE
September 1, 2022 - September 30, 2024Bachelor's degree at Politécnico da Guarda
September 1, 2015 - May 1, 2018Qualifications
Design Bootcamp
January 11, 2030 - January 14, 2026The Fundamentals of Digital Marketing
January 11, 2030 - January 14, 2026Publicidade Online para E-commerce - Programa de Aceleração Digital
January 11, 2030 - January 14, 2026Esquadrão do Tráfego - Bootcamp de Publicidade Online
January 11, 2030 - January 14, 2026Google Ads Video Certification
January 11, 2030 - January 14, 2026Industry Experience
Professional Services, Media & Entertainment, Consumer Goods, Retail, Software & Internet
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