Hi there, I’m Bruce MacLeod, a social media and communications professional with deep experience managing content, engagement, and analytics for large, regulated organizations. My work spans healthcare, journalism, and digital storytelling, with proven success growing audiences, maintaining compliance, and translating complex topics into clear, engaging social content. I’m highly organized, self-directed, and well-suited for remote, contract-based social media management. I’m soon-to-be graduate from Loyola University Maryland with a Masters in Emerging Media.…

Bruce MacLeod

Hi there, I’m Bruce MacLeod, a social media and communications professional with deep experience managing content, engagement, and analytics for large, regulated organizations. My work spans healthcare, journalism, and digital storytelling, with proven success growing audiences, maintaining compliance, and translating complex topics into clear, engaging social content. I’m highly organized, self-directed, and well-suited for remote, contract-based social media management. I’m soon-to-be graduate from Loyola University Maryland with a Masters in Emerging Media.…

Available to hire

Hi there, I’m Bruce MacLeod, a social media and communications professional with deep experience managing content, engagement, and analytics for large, regulated organizations. My work spans healthcare, journalism, and digital storytelling, with proven success growing audiences, maintaining compliance, and translating complex topics into clear, engaging social content. I’m highly organized, self-directed, and well-suited for remote, contract-based social media management. I’m soon-to-be graduate from Loyola University Maryland with a Masters in Emerging Media.

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Work Experience

Quality Assurance Web Editor at Blue Cross Blue Shield of Michigan (BCBSM)
August 1, 2016 - Present
Develop and manage editorial and social-ready content for internal and external audiences in a highly regulated healthcare environment. Write and edit clear, compliant messaging aligned with brand voice, accessibility standards, and governance requirements. Partner with communications, marketing, and UX teams to ensure consistency across web, email, and social-adjacent channels. Support executive and organizational communications that require precision, tone management, and compliance review. Use analytics dashboards and engagement metrics to assess content performance and recommend improvements. Leverage AI tools (ChatGPT, Grammarly Business) to streamline caption writing, headline testing, and content optimization.
Online Editor / Digital Content Strategist at The Macomb Daily
February 1, 2010 - March 1, 2014
Created and led the publication’s social media strategy from launch, establishing Facebook, X (Twitter), and digital engagement workflows. Grew social media channels from startup to largest following in the Digital First newspaper chain. Managed daily posting schedules, real-time updates, and audience engagement. Used social and web analytics to guide content strategy and improve reach and engagement. Coordinated editorial calendars and ensured timely, relevant posting across platforms.
Editor at BNP Media (Point of Beginning)
March 1, 2014 - October 1, 2014
Edited and published content for professional and lifestyle audiences, balancing accuracy, tone, and readability. Collaborated with contributors to maintain consistent voice and editorial standards.

Education

Master of Arts, Emerging Media at Loyola University Maryland
January 11, 2030 - May 1, 2026
Graduate Certificate, Health Communication at Loyola University Maryland
January 11, 2030 - May 1, 2026
Bachelor of Arts, Journalism at Wayne State University
January 11, 2030 - January 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment