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Creative Designer and UX enthusiast with a global outlook and a proven record of transforming ideas into compelling visual narratives. Known for revitalising brands, streamlining communication, and designing experiences that spark connection and engagement. With experience spanning social media strategy, branding, and UX design — from Brazil to California — I bring both technical mastery and a human-centred vision. My mission is to leverage design not only as a tool for business growth but as a catalyst for cultural impact, inclusivity, and innovation.…Creative Designer and UX enthusiast with a global outlook and a proven record of transforming ideas into compelling visual narratives. Known for revitalising brands, streamlining communication, and designing experiences that spark connection and engagement. With experience spanning social media strategy, branding, and UX design — from Brazil to California — I bring both technical mastery and a human-centred vision. My mission is to leverage design not only as a tool for business growth but as a catalyst for cultural impact, inclusivity, and innovation.

Vitória Rodrigues Pocai

Designer, Graphic Designer, Brand Designer, +2

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Creative Designer and UX enthusiast with a global outlook and a proven record of transforming ideas into compelling visual narratives. Known for revitalising brands, streamlining communication, and designing experiences that spark connection and engagement. With experience spanning social media strategy, branding, and UX design — from Brazil to California — I bring both technical mastery and a human-centred vision. My mission is to leverage design not only as a tool for business growth but as a catalyst for cultural impact, inclusivity, and innovation.…Creative Designer and UX enthusiast with a global outlook and a proven record of transforming ideas into compelling visual narratives. Known for revitalising brands, streamlining communication, and designing experiences that spark connection and engagement. With experience spanning social media strategy, branding, and UX design — from Brazil to California — I bring both technical mastery and a human-centred vision. My mission is to leverage design not only as a tool for business growth but as a catalyst for cultural impact, inclusivity, and innovation.

Available to hire

Creative Designer and UX enthusiast with a global outlook and a proven record of transforming ideas into compelling visual narratives. Known for revitalising brands, streamlining communication, and designing experiences that spark connection and engagement.

With experience spanning social media strategy, branding, and UX design — from Brazil to California — I bring both technical mastery and a human-centred vision. My mission is to leverage design not only as a tool for business growth but as a catalyst for cultural impact, inclusivity, and innovation.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Communication Designer at Legislative Assembly of the Santa Catarina State

January 1, 2025 - Present

Spearhead online communication strategies, solving design challenges with clarity and impact. Produce multi-format campaigns (design assets, scripts, video, and audio content), ensuring alignment with institutional branding. Manage cross-platform content creation to amplify audience reach and engagement.

Freelance Designer & Social Media Specialist at Various Companies

January 1, 2020 - February 1, 2025

Developed branding and rebranding projects tailored to diverse market positions, strengthening client identities. Created engaging social media strategies and content (posts, reels, ads), driving substantial growth in visibility and interaction. Designed cross-media assets (digital, print, photo, and video) that enhanced marketing campaigns and customer trust.

Graphic Designer (Internship) at UDESC ESAG – Communication Centre

June 1, 2022 - August 1, 2024

Acted as the sole designer, leading all creative operations within the Communication Centre. Revitalised outdated communication assets, boosting institutional relevance and engagement. Ensured brand consistency across campaigns and events while optimizing content management processes.