Zlata Rudakova

Marketing Manager at Memory Blue

Lead retention, expansion and referral campaigns aligned to revenue and NRR; DRI for customer advocacy and proof, embedding third-party validation into late-stage sales and expansions; reported on influenced revenue, pipeline efficiency and CAC impact from advocacy programs; built repeatable systems for activating champions and customer-generated proof at scale; co-designed lifecycle engagement strategies with CX using advocacy signals to identify expansion readiness and reduce churn risk; partnered with Sales on referral strategy and post-sale validation to improve close-won velocity.

Marketing & Growth Strategist at LS Legal Solicitors

Designed and developed UK and UAE marketing strategy; managed annual marketing budget, KPI framework and senior reporting; implemented CRM system (6k+ contacts) and training; managed agency partners; integrated brand messaging across content, SEO, paid and organic social, and media relations to drive multi-channel engagement.

Brand Marketing Intern at Artisan Raw

Food startup producing vegan cheese. Pre-launch brand strategy; market research; artwork core look; packaging; pricing and positioning; preparatory branding work for GTM.

Brand Marketing Intern at Pentland Brands

Wholesale/retail performance analysis; cross-brand strategy across Speedo, Mitre and Canterbury; supported go-to-market initiatives; market performance data analysis.

Marketing Manager at Immigration Tax Partners

Led multi-channel marketing across digital and offline channels; coordinated content, digital, events and offline campaigns; built bilingual website in collaboration with agencies; ensured regulatory alignment and supported revenue growth.