I'm Niki Castle, a Mental Health & Wellness Coach and Certified Sports Social Worker with 15+ years of experience supporting youth mental health, athlete development, coaching education, and digital communications. I created the Champion Mindset program to deliver evidence-based, athlete-first mental wellness strategies for coaches, youth athletes, and families, helping them build resilience, emotional regulation, and peak performance. I bring strengths in program leadership, public speaking, curriculum design, and community outreach. I partner with coaches to strengthen team culture, communication, and mental wellness, while leading stigma-reduction efforts and digital campaigns to broaden access to resources for families and communities.

Niki Castle

I'm Niki Castle, a Mental Health & Wellness Coach and Certified Sports Social Worker with 15+ years of experience supporting youth mental health, athlete development, coaching education, and digital communications. I created the Champion Mindset program to deliver evidence-based, athlete-first mental wellness strategies for coaches, youth athletes, and families, helping them build resilience, emotional regulation, and peak performance. I bring strengths in program leadership, public speaking, curriculum design, and community outreach. I partner with coaches to strengthen team culture, communication, and mental wellness, while leading stigma-reduction efforts and digital campaigns to broaden access to resources for families and communities.

Available to hire

I’m Niki Castle, a Mental Health & Wellness Coach and Certified Sports Social Worker with 15+ years of experience supporting youth mental health, athlete development, coaching education, and digital communications. I created the Champion Mindset program to deliver evidence-based, athlete-first mental wellness strategies for coaches, youth athletes, and families, helping them build resilience, emotional regulation, and peak performance.

I bring strengths in program leadership, public speaking, curriculum design, and community outreach. I partner with coaches to strengthen team culture, communication, and mental wellness, while leading stigma-reduction efforts and digital campaigns to broaden access to resources for families and communities.

See more

Language

English
Fluent

Work Experience

Program Director | Mental Health & Wellness Coach at Healing Minds Mental Health Coaching
January 1, 2022 - Present
Founder and program lead for Champion Mindset; designed and delivered evidence-based, athlete-first mental health coaching for youth 10–18, integrating CBT/DBT techniques; completed 200+ hours of one-on-one coaching; developed a six-week coaching curriculum and parent progress updates; collaborated with athletic coaches to strengthen team culture and emotional regulation.
Peer Educator & Speaker at National Alliance on Mental Illness (NAMI) – Greater Los Angeles County
January 1, 2022 - Present
Presenter for Ending the Silence; trauma-informed, peer-based mental health education for teens, educators, and parents; contributed to digital content and outreach campaigns; active on Communications Committee.
Digital Marketing Operations Manager at CEEMI Agency
January 1, 2019 - December 31, 2020
Built client onboarding systems for SEO, PPC, and social campaigns; reduced intake time by 50%; scaled client portfolio from 1 to 73 accounts in eight months; implemented performance reporting and maintained ~80% client retention.
Digital Marketing Field Strategist at L2T Media
January 1, 2016 - December 31, 2017
Managed 50+ West Coast accounts; leveraged KPI analytics and upsell opportunities to drive performance.
Digital & Print Advertising Sales Executive at Digital First Media / Gazette Newspapers
January 1, 2014 - December 31, 2016
Led digital and print advertising campaigns; generated revenue through targeted outreach and campaign management.
Marketing Manager at Paragon / Gatorade Marketing Partners
January 1, 2012 - December 31, 2013
Managed a $1.2M budget and a seven-person team; surpassed outreach goals, reaching over 2.1M prospective youth athletes; served as project manager for Gatorade Youth Soccer initiative.
Senior Producer at KUSI TV
January 1, 2008 - December 31, 2010
Led live morning news production; contributed to on-air content and team coordination; improved ratings.
Sports Anchor at News 12 (Bronx & Brooklyn, NY)
January 1, 2007 - December 31, 2008
Anchored sports segments for regional broadcasts; developed on-air presentation skills and storytelling.
Communications Manager at State of California 22nd DAA, Del Mar Fairgrounds
January 1, 2007 - December 31, 2007
Managed communications initiatives and stakeholder outreach for the fairgrounds operations.
Traffic Coordinator / Marketing Manager at KNSD (NBC), San Diego, CA
January 1, 2001 - December 31, 2005
Coordinated traffic and marketing campaigns; contributed to revenue growth during Olympics and political seasons (NBC Ovation Award recipient).

Education

Sports Social Work Certification at University of Michigan
January 1, 2025 - April 13, 2026
Mental Health Coach Certification at Jay Shetty Certification School
January 1, 2021 - April 13, 2026
Bachelor of Arts, English & Communications at Washington State University
January 11, 2030 - April 13, 2026

Qualifications

Certified Sports Social Worker
January 1, 2025 - April 13, 2026
Certified Mental Health Coach
January 1, 2021 - April 13, 2026
Certified Mental Health Specialist
January 11, 2030 - April 13, 2026
Accredited Coach – Association of Coaching, TRACCERT, EMCC
January 11, 2030 - April 13, 2026
Peer-to-Peer Counselor & Presenter – NAMI
January 11, 2030 - April 13, 2026

Industry Experience

Media & Entertainment, Education, Healthcare, Professional Services, Software & Internet