Available to hire
Hi, I’m Niki Castle. I’m a mental health and wellness coach and certified sports social worker based in Long Beach, with a passion for helping youth and athletes build resilience, regulate emotions, and develop a growth mindset. I lead Champion Mindset, an evidence-based, athlete-first coaching framework that blends CBT/DBT techniques with practical performance strategies for coaches, youth athletes, and families.
Beyond coaching, I design programs, deliver public talks, and create digital content to reduce stigma and expand access to mental health resources. I collaborate with schools, clubs, and communities to strengthen team culture, advance emotional regulation, and promote sustainable wellness practices.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Program Director | Mental Health & Wellness Coach at Healing Minds Mental Health Coaching
January 1, 2022 - PresentFounder and program lead for Champion Mindset; designed and delivered evidence-based, athlete-first mental health coaching for youth 10–18, integrating CBT/DBT techniques; completed 200+ hours of one-on-one coaching; developed a six-week coaching curriculum and parent progress updates; collaborated with athletic coaches to strengthen team culture and emotional regulation.
Peer Educator & Speaker at National Alliance on Mental Illness (NAMI) – Greater Los Angeles County
January 1, 2022 - PresentPresenter for Ending the Silence; trauma-informed, peer-based mental health education for teens, educators, and parents; contributed to digital content and outreach campaigns; active on Communications Committee.
Digital Marketing Operations Manager at CEEMI Agency
January 1, 2019 - December 31, 2020Built client onboarding systems for SEO, PPC, and social campaigns; reduced intake time by 50%; scaled client portfolio from 1 to 73 accounts in eight months; implemented performance reporting and maintained ~80% client retention.
Digital Marketing Field Strategist at L2T Media
January 1, 2016 - December 31, 2017Managed 50+ West Coast accounts; leveraged KPI analytics and upsell opportunities to drive performance.
Digital & Print Advertising Sales Executive at Digital First Media / Gazette Newspapers
January 1, 2014 - December 31, 2016Led digital and print advertising campaigns; generated revenue through targeted outreach and campaign management.
Marketing Manager at Paragon / Gatorade Marketing Partners
January 1, 2012 - December 31, 2013Managed a $1.2M budget and a seven-person team; surpassed outreach goals, reaching over 2.1M prospective youth athletes; served as project manager for Gatorade Youth Soccer initiative.
Senior Producer at KUSI TV
January 1, 2008 - December 31, 2010Led live morning news production; contributed to on-air content and team coordination; improved ratings.
Sports Anchor at News 12 (Bronx & Brooklyn, NY)
January 1, 2007 - December 31, 2008Anchored sports segments for regional broadcasts; developed on-air presentation skills and storytelling.
Communications Manager at State of California 22nd DAA, Del Mar Fairgrounds
January 1, 2007 - December 31, 2007Managed communications initiatives and stakeholder outreach for the fairgrounds operations.
Traffic Coordinator / Marketing Manager at KNSD (NBC), San Diego, CA
January 1, 2001 - December 31, 2005Coordinated traffic and marketing campaigns; contributed to revenue growth during Olympics and political seasons (NBC Ovation Award recipient).
Sports Anchor at News 12
January 1, 2007 - December 31, 2008Anchored sports segments for Bronx & Brooklyn markets; developed on-air storytelling and live reporting.
Traffic Coordinator / Marketing Manager at KNSD (NBC)
January 1, 2001 - December 31, 2005Coordinated traffic and marketing activities; contributed to revenue growth during Olympics and political seasons.
Education
Sports Social Work Certification at University of Michigan
January 1, 2025 - April 13, 2026Mental Health Coach Certification at Jay Shetty Certification School
January 1, 2021 - April 13, 2026Bachelor of Arts, English & Communications at Washington State University
January 11, 2030 - April 13, 2026Sports Social Work Certification at University of Michigan
January 1, 2025 - April 21, 2026Mental Health Coach Certification at Jay Shetty Certification School
January 1, 2021 - April 21, 2026Bachelor of Arts, English & Communications at Washington State University
January 11, 2030 - April 21, 2026Qualifications
Certified Sports Social Worker
January 1, 2025 - April 13, 2026Certified Mental Health Coach
January 1, 2021 - April 13, 2026Certified Mental Health Specialist
January 11, 2030 - April 13, 2026Accredited Coach – Association of Coaching, TRACCERT, EMCC
January 11, 2030 - April 13, 2026Peer-to-Peer Counselor & Presenter – NAMI
January 11, 2030 - April 13, 2026Sports Social Work Certification
January 1, 2025 - April 21, 2026Mental Health Coach Certification
January 1, 2021 - April 21, 2026Mental Health Specialist
January 11, 2030 - April 21, 2026Accredited Coach
January 11, 2030 - April 21, 2026Peer-to-Peer Counselor & Presenter
January 11, 2030 - April 21, 2026Industry Experience
Media & Entertainment, Education, Healthcare, Professional Services, Software & Internet, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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