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I'm a results-driven CRM & Marketing Ops Specialist with 7+ years in B2B lead management using HubSpot. I have a proven track record in remote funnel optimization and data-driven strategies that boost conversions through automated workflows. I fluently speak English (B2+), work well in global teams, and seek fully remote roles. I currently lead CRM & RevOps journeys at Wehandle, coordinating cross-functional initiatives to align marketing, sales, and customer success and accelerate revenue growth. I enjoy turning data into actionable insights, automating repetitive tasks, and designing scalable processes for multi‑platform environments.…I'm a results-driven CRM & Marketing Ops Specialist with 7+ years in B2B lead management using HubSpot. I have a proven track record in remote funnel optimization and data-driven strategies that boost conversions through automated workflows. I fluently speak English (B2+), work well in global teams, and seek fully remote roles. I currently lead CRM & RevOps journeys at Wehandle, coordinating cross-functional initiatives to align marketing, sales, and customer success and accelerate revenue growth. I enjoy turning data into actionable insights, automating repetitive tasks, and designing scalable processes for multi‑platform environments.

Júlio Manarin Bettini Rodrigues

Marketing Analyst, Marketing Automation Specialist, Growth Marketer, +2

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I'm a results-driven CRM & Marketing Ops Specialist with 7+ years in B2B lead management using HubSpot. I have a proven track record in remote funnel optimization and data-driven strategies that boost conversions through automated workflows. I fluently speak English (B2+), work well in global teams, and seek fully remote roles. I currently lead CRM & RevOps journeys at Wehandle, coordinating cross-functional initiatives to align marketing, sales, and customer success and accelerate revenue growth. I enjoy turning data into actionable insights, automating repetitive tasks, and designing scalable processes for multi‑platform environments.…I'm a results-driven CRM & Marketing Ops Specialist with 7+ years in B2B lead management using HubSpot. I have a proven track record in remote funnel optimization and data-driven strategies that boost conversions through automated workflows. I fluently speak English (B2+), work well in global teams, and seek fully remote roles. I currently lead CRM & RevOps journeys at Wehandle, coordinating cross-functional initiatives to align marketing, sales, and customer success and accelerate revenue growth. I enjoy turning data into actionable insights, automating repetitive tasks, and designing scalable processes for multi‑platform environments.

Available to hire

I’m a results-driven CRM & Marketing Ops Specialist with 7+ years in B2B lead management using HubSpot. I have a proven track record in remote funnel optimization and data-driven strategies that boost conversions through automated workflows. I fluently speak English (B2+), work well in global teams, and seek fully remote roles.
I currently lead CRM & RevOps journeys at Wehandle, coordinating cross-functional initiatives to align marketing, sales, and customer success and accelerate revenue growth. I enjoy turning data into actionable insights, automating repetitive tasks, and designing scalable processes for multi‑platform environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

CRM & RevOps Specialist at Wehandle

August 1, 2025 - Present

Managed communication and conversion journeys in HubSpot, designing personalized paths to enhance engagement and funnel efficiency. Built HubSpot and Pipedrive automations for lead nurturing and follow-ups, cutting manual tasks by 40% and scaling operations. Developed behavioral segments via Amplitude to power targeted campaigns with higher conversion accuracy. Conducted A/B tests on emails and workflows, optimizing strategies to increase open and click rates by 20-30%. Led integrations between HubSpot and Amplitude, Apollo, Lusha, and Pipedrive for seamless data syncing and RevOps scalability across multi-platform environments. Created dashboards tracking KPIs such as pipeline health and churn; crafted CRM/RevOps strategies aligning marketing, sales, and customer success for revenue growth.

Lead Management & CRM / Marketing Analyst at Amanco Wavin

August 1, 2019 - Present

Led product campaigns to capture, nurture and convert leads (funnel). Designed CRM strategies including engagement, newsletters, nurturing, and data cleaning (LGPD-compliant). Managed brand partnerships and stakeholder training (Senai and PDC). Oversaw CRM budgeting and content management for inbound marketing (blog). Drove 360º marketing planning and supported branding campaigns (awareness) and ON/OFF media tactics. Presented routine updates to national and regional commercial teams and mentored marketing trainees. Led the SAMBA project to convert leads into sales, delivering significant revenue.

Marketing Analyst Jr. at Laureate International Universities

February 1, 2019 - August 1, 2019

Managed partner networks (franchises) including merchandising, communication and sell-out; organized regional sales events and supported digital campaigns. Monitored partner performance, managed content for inbound marketing and supported strategic partnerships. Contributed to national events such as the National Sales Convention (450 partners) and developed a partner platform for standardized communications.

Marketing and Communications Intern at Amanco Wavin

March 1, 2017 - February 1, 2019

Supported branding campaigns (ON and OFF) and managed administrative tasks for the marketing area. Assisted in influencer mapping projects and cross-functional collaboration with sales, products, and procurement. Helped develop campaigns, events, and partner communications.