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Hi, I’m Harman Luthra, a results-driven media strategist and performance marketing professional with 5+ years of experience planning, executing, and optimizing paid media across digital, social, and programmatic channels. I’ve led campaigns with budgets over $2M and consistently improved cross-channel ROI while aligning with go-to-market and business goals. I thrive on turning data into actionable insights, automating reporting, and mentoring teams to deliver data-driven excellence. I enjoy collaborating with product, strategy, and client teams to craft innovative, goal-aligned strategies that maximize impact and accelerate growth.…Hi, I’m Harman Luthra, a results-driven media strategist and performance marketing professional with 5+ years of experience planning, executing, and optimizing paid media across digital, social, and programmatic channels. I’ve led campaigns with budgets over $2M and consistently improved cross-channel ROI while aligning with go-to-market and business goals. I thrive on turning data into actionable insights, automating reporting, and mentoring teams to deliver data-driven excellence. I enjoy collaborating with product, strategy, and client teams to craft innovative, goal-aligned strategies that maximize impact and accelerate growth.

Harman Luthra

Marketing Strategist, Growth Marketer, Performance Marketer, +7

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Hi, I’m Harman Luthra, a results-driven media strategist and performance marketing professional with 5+ years of experience planning, executing, and optimizing paid media across digital, social, and programmatic channels. I’ve led campaigns with budgets over $2M and consistently improved cross-channel ROI while aligning with go-to-market and business goals. I thrive on turning data into actionable insights, automating reporting, and mentoring teams to deliver data-driven excellence. I enjoy collaborating with product, strategy, and client teams to craft innovative, goal-aligned strategies that maximize impact and accelerate growth.…Hi, I’m Harman Luthra, a results-driven media strategist and performance marketing professional with 5+ years of experience planning, executing, and optimizing paid media across digital, social, and programmatic channels. I’ve led campaigns with budgets over $2M and consistently improved cross-channel ROI while aligning with go-to-market and business goals. I thrive on turning data into actionable insights, automating reporting, and mentoring teams to deliver data-driven excellence. I enjoy collaborating with product, strategy, and client teams to craft innovative, goal-aligned strategies that maximize impact and accelerate growth.

Available to hire

Hi, I’m Harman Luthra, a results-driven media strategist and performance marketing professional with 5+ years of experience planning, executing, and optimizing paid media across digital, social, and programmatic channels. I’ve led campaigns with budgets over $2M and consistently improved cross-channel ROI while aligning with go-to-market and business goals.

I thrive on turning data into actionable insights, automating reporting, and mentoring teams to deliver data-driven excellence. I enjoy collaborating with product, strategy, and client teams to craft innovative, goal-aligned strategies that maximize impact and accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Media Planner at Monks Media

November 1, 2025 - December 1, 2025

Developed and executed omnichannel paid media strategies across Google Ads, Paid Social, and Programmatic (DV360), managing budgets of $2M+ and increasing cross-channel ROI by 22%. Collaborated with product marketing and strategy leads to align campaigns with go-to-market and business goals, improving launch efficiency by 30% and ensuring on-time delivery. Automated reporting and built performance dashboards, reducing manual reporting time by 20 hours/month and enabling real-time data access. Led and mentored junior planners, elevating cross-functional alignment and team performance.

Media Specialist at FKA Agency

September 1, 2022 - June 1, 2025

Spearheaded the setup, execution, and optimization of digital advertising campaigns across Google Ads, Meta Ads, and programmatic networks; budgets from $500k to $1M+; ensured alignment with client objectives. Identified inefficiencies in campaign workflows and implemented streamlined processes, reducing campaign setup time by 25% and improving overall team productivity. Analyzed campaign performance data using Google Analytics and Looker Studio to identify trends, uncover insights, and provide actionable recommendations, resulting in a 20% increase in ROI for key accounts. Delivered comprehensive performance reports to clients and internal stakeholders, highlighting key metrics and suggesting optimizations that improved campaign effectiveness by 15%. Mentored junior team members on best practices for campaign management, analytics, and client communication.

Marketing Specialist at Freelance

January 1, 2022 - August 1, 2022

Developed and recommended paid media and digital strategies to acquire, retain, and grow customers, increasing brand awareness and customer lifetime value. Implemented successful media campaigns to support company objectives. Implemented tracking systems using Google Analytics and other tools to measure ROI of marketing efforts. Assessed the impact and suitability of different media types used to target markets based on clients’ needs. Monitored and reported on performance metrics to track progress and ensure objectives were met.

Marketing Coordinator (Contract) at Enterprise Holdings

September 1, 2021 - December 1, 2021

Developed and sustained relationships with existing customer base, building rapport as a personable and trusted representative and exceeded monthly metric requirements. Analyzed large amounts of data to handle B2B client reservations, providing accurate, valid, and complete information by utilizing time management. Monitored fleet activities and made decisions from dispatch and routing, and vehicle acquisition and disposal, leading to better customer satisfaction rating.

Marketing Coordinator at Enterprise Holdings

September 1, 2021 - December 1, 2021

Developed and sustained relationships with existing customer base, building rapport as a personable and trusted representative and exceeded monthly metric requirements. Analyzed large amounts of data to handle B2B client reservations, providing accurate information with strong time management. Monitored fleet activities and made decisions from dispatch and routing, improving customer satisfaction.

Digital Marketing Coordinator at Airbnb Inc.

July 1, 2017 - March 1, 2019

Generated and published daily content (social, digital, photo, video) based on market research to build meaningful connections and encourage action. Planned and coordinated seasonal promotions, events, or information sessions. Leveraged tools to track KPIs and optimized pages across platforms to increase brand visibility and utilized SEM. Aligned content timing and delivery to increase traffic by 12% and collaborated with other departments to manage reputation, budget, and actions. Executed promotional strategies that increased market share, customer acquisition, and click-through rate by 120%, 70%, and 200%, respectively, using data-driven insights to address risks and optimize plans.