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Data-driven marketing and media enthusiast skilled in paid media execution, media operations, content production, and stakeholder engagement. Experienced in optimising campaigns across Google, Meta, and TikTok, using tracking/UTM standards and performance analytics to drive actionable insights. Has supported B2B/B2C PR activities including media pitching and coverage monitoring, and strengthened CRM data accuracy through corporate sales support. Pursued AI and marketing/media analytics upskilling during a career break to prepare for a strategic return to marketing and media roles.…Data-driven marketing and media enthusiast skilled in paid media execution, media operations, content production, and stakeholder engagement. Experienced in optimising campaigns across Google, Meta, and TikTok, using tracking/UTM standards and performance analytics to drive actionable insights. Has supported B2B/B2C PR activities including media pitching and coverage monitoring, and strengthened CRM data accuracy through corporate sales support. Pursued AI and marketing/media analytics upskilling during a career break to prepare for a strategic return to marketing and media roles.

Wei Jiejie Thio

Digital Marketer, Content Creator, Content Designer, +6

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Data-driven marketing and media enthusiast skilled in paid media execution, media operations, content production, and stakeholder engagement. Experienced in optimising campaigns across Google, Meta, and TikTok, using tracking/UTM standards and performance analytics to drive actionable insights. Has supported B2B/B2C PR activities including media pitching and coverage monitoring, and strengthened CRM data accuracy through corporate sales support. Pursued AI and marketing/media analytics upskilling during a career break to prepare for a strategic return to marketing and media roles.…Data-driven marketing and media enthusiast skilled in paid media execution, media operations, content production, and stakeholder engagement. Experienced in optimising campaigns across Google, Meta, and TikTok, using tracking/UTM standards and performance analytics to drive actionable insights. Has supported B2B/B2C PR activities including media pitching and coverage monitoring, and strengthened CRM data accuracy through corporate sales support. Pursued AI and marketing/media analytics upskilling during a career break to prepare for a strategic return to marketing and media roles.

Available to hire

Data-driven marketing and media enthusiast skilled in paid media execution, media operations, content production, and stakeholder engagement. Experienced in optimising campaigns across Google, Meta, and TikTok, using tracking/UTM standards and performance analytics to drive actionable insights.

Has supported B2B/B2C PR activities including media pitching and coverage monitoring, and strengthened CRM data accuracy through corporate sales support. Pursued AI and marketing/media analytics upskilling during a career break to prepare for a strategic return to marketing and media roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Career Break (Health, Wellness, Personal & Professional Development)

February 1, 2026 - May 1, 2026

Took structured time off for health, family, and personal matters through May 2026. Used the break to complete targeted upskilling in AI, digital marketing, media analytics, and professional communications via online courses and practical projects. Built portfolio pieces applying media planning, campaign optimisation, and analytics to real-world scenarios. Focused on strengthening stakeholder management, teamwork, and career strategy, and is currently completing additional Media & Marketing coursework.

Media Intern at Omnicom Media Group / PHD, Singapore

July 1, 2025 - December 1, 2025

Supported execution and optimisation of paid media across Google, Meta & TikTok platforms; standardised ad taxonomies, UTM structures and tagging to ensure reporting accuracy; developed market analysis decks benchmarked against industry data to identify insights and opportunities for client strategies; analysed performance metrics to provide actionable optimisation insights for ongoing campaigns.

Public Relations Intern at Archetype, Singapore

March 1, 2025 - May 1, 2025

Assisted in development of B2B & B2C media campaigns and stakeholder communications; drafted and polished media pitches, press releases, and bylines, driving coverage in key publications; monitored media coverage and generated weekly performance reports to guide client decisions.

Producer — Digital Marketing & Content at Curtin Podcast Society, Perth

February 1, 2024 - November 1, 2024

Designed and implemented digital campaigns to assist in audience targeting. Produced promotional content (graphics, audio clips, scripts) and coordinated partnerships with student groups. Managed social media content calendars and improved engagement rates through targeted messaging.

Producer — Digital Marketing & Content at Curtin Podcast Society

February 1, 2024 - November 1, 2024

Designed and implemented digital campaigns to assist in audience targeting; produced promotional content (graphics, audio clips, scripts) and coordinated partnerships with student groups; managed social media content calendars and improved engagement rates through targeted messaging.

Corporate Sales Assistant at Bee Cheng Hiang, Singapore

December 1, 2023 - January 1, 2024

Supported sales and client relationship activities; updated CRM to maintain data accuracy.

Corporate Sales Assistant at Bee Cheng Hiang

December 1, 2023 - January 1, 2024

Supported sales and client relationship activities; updated CRM to maintain data accuracy.