I’m a dedicated UI/UX designer with over 15 years of experience creating intuitive, functional, and visually engaging digital products for web and mobile platforms. I specialize in complex, product-driven systems, translating business goals and user needs into clear, scalable, and beautifully crafted interfaces. I have extensive experience building and maintaining design systems, and I collaborate closely with UX teams, product managers, and stakeholders to ensure consistency and high-quality outcomes. I bring thoughtfulness, collaboration, and a user-focused mindset to every project, helping teams deliver products that are both enjoyable and impactful. Ul Design & Visual Craftsmanship: high-fidelity interfaces for web and mobile, creating clear, intuitive, and visually consistent experiences. User-Centered UX: simplifying complex workflows into usable designs through wireframes, prototypes, personas, and user flows. Design Systems & Scalability: building component libraries, typography, and color standards while maintaining consistency across multiple products. Collaboration & Problem Solving: working with UX teams, product managers, and clients to translate business and user needs into actionable design solutions. Tools & Process: Figma, Sketch, Adobe XD, InVision; experience with rapid prototyping, usability testing, and A/B tests.

Iva Ilieva

I’m a dedicated UI/UX designer with over 15 years of experience creating intuitive, functional, and visually engaging digital products for web and mobile platforms. I specialize in complex, product-driven systems, translating business goals and user needs into clear, scalable, and beautifully crafted interfaces. I have extensive experience building and maintaining design systems, and I collaborate closely with UX teams, product managers, and stakeholders to ensure consistency and high-quality outcomes. I bring thoughtfulness, collaboration, and a user-focused mindset to every project, helping teams deliver products that are both enjoyable and impactful. Ul Design & Visual Craftsmanship: high-fidelity interfaces for web and mobile, creating clear, intuitive, and visually consistent experiences. User-Centered UX: simplifying complex workflows into usable designs through wireframes, prototypes, personas, and user flows. Design Systems & Scalability: building component libraries, typography, and color standards while maintaining consistency across multiple products. Collaboration & Problem Solving: working with UX teams, product managers, and clients to translate business and user needs into actionable design solutions. Tools & Process: Figma, Sketch, Adobe XD, InVision; experience with rapid prototyping, usability testing, and A/B tests.

Available to hire

I’m a dedicated UI/UX designer with over 15 years of experience creating intuitive, functional, and visually engaging digital products for web and mobile platforms. I specialize in complex, product-driven systems, translating business goals and user needs into clear, scalable, and beautifully crafted interfaces. I have extensive experience building and maintaining design systems, and I collaborate closely with UX teams, product managers, and stakeholders to ensure consistency and high-quality outcomes. I bring thoughtfulness, collaboration, and a user-focused mindset to every project, helping teams deliver products that are both enjoyable and impactful.

Ul Design & Visual Craftsmanship: high-fidelity interfaces for web and mobile, creating clear, intuitive, and visually consistent experiences. User-Centered UX: simplifying complex workflows into usable designs through wireframes, prototypes, personas, and user flows. Design Systems & Scalability: building component libraries, typography, and color standards while maintaining consistency across multiple products. Collaboration & Problem Solving: working with UX teams, product managers, and clients to translate business and user needs into actionable design solutions. Tools & Process: Figma, Sketch, Adobe XD, InVision; experience with rapid prototyping, usability testing, and A/B tests.

See more

Language

English
Fluent
Greek, Modern
Fluent
Bulgarian
Fluent

Work Experience

Senior UI Designer at Dynamo Software
May 1, 2024 - Present
Designed and maintained the UI for Empower Your Investors - a user investment portal. Created high-fidelity prototypes for web and mobile, capturing user needs, and delivering efficient implementation.
Senior UI/UX Designer & Product Manager at Resolute Software
April 1, 2019 - August 1, 2023
Led end-to-end design processes, collaborating closely with developers and stakeholders. Initiated and implemented UX research and design strategies to align product goals with user needs.
Senior UI/UX Designer at Freelance Projects
January 1, 2015 - April 1, 2019
Designed end-to-end user experiences for various clients, focusing on pixel-perfect designs and user-centered approaches. Developed personas, user flows, and wireframes.
UI/UX Designer at Citytelco
November 1, 2014 - January 1, 2017
Conducted competitor and user research to inform design decisions. Collaborated on wireframes, prototypes, and site maps to enhance user experiences.
Senior UI/UX Designer (Freelance) at Freelance Projects
January 1, 2015 - April 1, 2019
Designed end-to-end user experiences, from early sketches to pixel-perfect prototypes, delivering intuitive and visually polished interfaces. Conducted usability testing and A/B experiments to validate design decisions and iteratively improve product performance. Developed personas, user flows, wireframes, storyboards, and interactive prototypes to support user-centered product development. Advised clients on UX strategy and design solutions, helping align product goals with user needs and business objectives.

Education

Secondary School at Applied & Fine Arts Secondary School No. 51 “Elisaveta Bagryana”
September 1, 2000 - June 1, 2005
Bachelor's Degree at D. A. Tsenov Academy of Economics
September 1, 2006 - June 1, 2009
at Applied & Fine Arts Secondary School No. 51 "Elisaveta Bagrqna"
September 1, 2000 - June 1, 2005
Bachelor's degree at D. A. Tsenov Academy of Economics
September 1, 2006 - June 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Financial Services