Designed and maintained SQL queries and views to extract, transform, and load data from diverse sources into a data warehouse. Implemented ETL processes with data cleansing, normalization, and aggregation to ensure data quality. Used data warehousing concepts and Airflow to centralize integrated data for analysis and reporting. Built and maintained dashboards in Metabase and Looker for stakeholders across food, groceries, pharmacy and beauty. Optimized query performance and ETL throughput; automated ETL with Python. Collaborated with stakeholders to translate requirements into data solutions; monitored system health and performed maintenance. Implemented ML pipelines for fraud analytics, user segmentation, and gender prediction.

Senior Business Performance Analyst at Careem

May 1, 2021 - May 1, 2024

Developed and maintained dashboards and reports to monitor KPIs such as partner reliability, wait-in-store time, partner acceptance time, and food defect rate (FDR). Led data-driven initiatives to improve reliability and overall delivery performance.

Business Performance Analyst at Wssel

June 1, 2017 - December 1, 2020

Optimized supply chain operations by analyzing KPIs such as captain acceptance rate, fulfilment rate, utilization, and cost per order (CPO). Increased captain utilization from 75% to 91% and reduced CPO from 18 SAR to 11.5 SAR per order. Built interactive dashboards using Looker; introduced incentives and fraud detection to improve metrics; collaborated with ops and product teams to balance supply and demand.