I’m a digital marketing consultant specialised in SEO & PPC, whose mission is empowering businesses to succeed with digital marketing. Born in Spain and living in Manchester since 2014, I’m happily married to Laura and a father to Nico. I love travelling, live music, sports, and marketing.
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Case Study: Full Power Cacao
Organic growth for an amazing e-commerce brand
The Client & The Brief
Full Power Cacao is a fast-growing e-commerce brand specialising in ceremonial-grade cacao. When they approached us, they were relying almost exclusively on brand-related searches to drive traffic and sales.
The brief was clear: help us increase organic visibility, rank for commercial keywords, and boost conversions through SEO.
Our Strategy
We designed and implemented a comprehensive SEO & content strategy with a focus on long-term growth and sustainability. Our approach included:
Extensive keyword research focused on non-branded, transactional terms
Technical SEO improvements to fix crawl issues and optimise site performance
Content strategy & EEAT-focused blog creation to drive authority
Product categorisation and on-page SEO for better UX and rankings
Strategic link building and authority growth
The Results
After just 9 months, we achieved:
📈 +67.21% sessions
👥 +100.55% users
🔍 78% search visibility
💰 +25.02% sales
Full Power Cacao moved from being found only by name to ranking for high-value keywords that drove real sales.
A New Chapter
After a successful partnership, the client made the decision to bring SEO in-house. This isn’t a reflection on performance—it’s a natural evolution for growing brands.
We’re proud of what we built together and remain firm believers in empowering businesses with long-term, sustainable growth strategies.
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