I am a bilingual strategic communications leader with 20+ years guiding brand reputation and cultural relevance across the U.S. and Latin America. My expertise spans media strategy, destination storytelling, crisis communications, and integrated paid/earned programs that connect multicultural audiences with meaningful messages. I’ve led multicultural campaigns, relaunched digital properties, and built influencer partnerships while mentoring teams and coordinating external agencies. Fluent in English and Spanish, I’m passionate about storytelling that drives awareness, trust, and business results. I thrive on collaboration, cross-functional teamwork, and data-informed decision making to deliver measurable growth in visibility, engagement, and traffic for brands and properties in diverse markets.…I am a bilingual strategic communications leader with 20+ years guiding brand reputation and cultural relevance across the U.S. and Latin America. My expertise spans media strategy, destination storytelling, crisis communications, and integrated paid/earned programs that connect multicultural audiences with meaningful messages. I’ve led multicultural campaigns, relaunched digital properties, and built influencer partnerships while mentoring teams and coordinating external agencies. Fluent in English and Spanish, I’m passionate about storytelling that drives awareness, trust, and business results. I thrive on collaboration, cross-functional teamwork, and data-informed decision making to deliver measurable growth in visibility, engagement, and traffic for brands and properties in diverse markets.WWWW…