Available to hire
Hi, I’m Aya Osama Ragab, a Senior Media Buyer and Marketing Specialist with over 5 years of experience driving performance marketing across North America, Europe, and the MENA region. I specialize in full-funnel optimization, data-driven account auditing, and precision targeting to scale global accounts in diverse sectors.
I’m adept at leveraging AI tools to streamline creative workflows, perform real-time campaign pivots, and maximize ROI in highly competitive markets. I enjoy partnering with business owners to translate objectives into measurable growth and transparent reporting.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Media Buyer (Freelance) at Upwork
March 1, 2021 - PresentManaged performance marketing strategies for a high-value client portfolio across North America (USA, Canada), Europe (Turkey), the Middle East (UAE, KSA), and Africa (Egypt). Designed end-to-end digital marketing architectures, moving beyond ad-buying to attribution modelling, technical account auditing, and ROI-driven scaling. Delivered growth and lead generation across sectors including Technology, SaaS, Travel, Tourism, Transportation, Finance, Real Estate, E-commerce, Fashion, Education, Automotive & Translation. Integrated advanced AI workflows (Gemini, ChatGPT, Copy.ai) for creative brainstorming and performed granular real-time campaign pivots. Acted as a strategic partner to business owners, defining project scopes, managing diverse budgets, and providing transparent reporting on bottom-line impact.
Media Buying Consultant at Heroleads
August 1, 2025 - December 1, 2025Directed targeted media buying strategies for the UAE market, ensuring alignment with regional consumer behaviour and client requirements. Conducted comprehensive audits of existing campaigns to identify performance bottlenecks and implemented optimization frameworks to improve efficiency. Partnered with Account Managers and Global Campaign Operations to translate client objectives into high-performing ad sets. Leveraged proprietary internal tracking systems for period-over-period comparisons and granular performance analysis at the campaign and account levels.
Senior Media Buyer at ATM Capital
June 1, 2025 - August 1, 2025Led the execution of media buying strategies for multiple high-priority accounts. Developed tailored advertising funnels for specialized industries including Fintech, Beauty, and Medical. Mastered campaign delivery across Google, Meta, Snapchat, and TikTok, optimizing for industry-specific KPIs. Formulated data-driven media plans that aligned advertising spend with overarching business growth objectives.
Media Buyer at Gigantic Consultants
January 1, 2025 - June 1, 2025Developed and executed targeted advertising campaigns across the company’s digital channels with a focus on increasing qualified leads and reducing cost per acquisition. Collaborated with the sales team to align marketing with sales objectives. Conducted full-funnel analysis to identify opportunities for optimization and growth. Formulated strategic media plans and budget allocations, and implemented continuous optimization to maximize ROI and lead volume.
Marketing Specialist at iNetwork Solutions
May 1, 2022 - December 1, 2024Developed and implemented targeted marketing strategies on social media and Google Ads to increase brand awareness, generate leads, and drive sales. Managed and optimized campaigns run by contracted agencies, ensuring alignment with company goals. Generated monthly and quarterly reports with actionable insights, organized events, and collaborated with cross-functional teams to maintain cohesive brand messaging across channels.
Digital Marketing Specialist at Al Amaken Development
December 1, 2021 - February 1, 2022Developed and implemented digital marketing strategies, managed social media channels, created engaging content, and used media buying to reach a wider audience and generate leads. Analyzed data to measure performance and identify optimization opportunities, implementing data-driven strategies to improve lead generation and conversion rates.
Digital Marketing Specialist at Evolve Media
November 1, 2021 - December 1, 2021Helped establish the brand’s digital presence through in-depth market research, comprehensive digital marketing strategy development, engaging content creation, and assisting with recruitment and onboarding of marketing team members.
Chat Representative - Expedia Global at Teleperformance Egypt (Outsourcing)
October 1, 2020 - February 1, 2021Provided exceptional customer service to clients from English-speaking countries, efficiently handling multiple inquiries via chat, resolving escalations, and maintaining quality standards.
Travel Consultant - Expedia Canada at Teleperformance Egypt (Outsourcing)
October 1, 2019 - September 1, 2020Assisted customers in booking travel arrangements, guided users through websites to find flights/hotels/packages, handled booking modifications and cancellations, and used GDS systems to manage reservations.
Healthcare Consultant at Centro Global Solutions
March 1, 2019 - June 1, 2019Provided healthcare solutions to US individuals 65+, helped understand and maximize medical insurance benefits, sourced suitable equipment, and ensured regulatory compliance.
Telesales Representative at Smart (Outsourcing)
January 1, 2018 - January 1, 2019Engaged in outbound sales to promote Vodafone Internet services and ADSL offers, used effective sales techniques to close deals and provide excellent customer service.
Travel Consultant - Expedia Canada at Expedia Canada
October 1, 2019 - September 30, 2020Guided customers to book travel arrangements; handled changes and refunds; used Sabre and Amadeus GDS for reservations and ticketing; maintained high level of professionalism and customer service.
Senior Media Buyer at Upwork (Freelance)
March 1, 2021 - PresentManaged performance marketing strategies for a high-value client portfolio across North America, Europe, the Middle East, and Africa. Designed end-to-end digital marketing architectures, focusing on attribution modelling, technical account auditing, and ROI-driven scaling. Delivered growth and lead generation across sectors including Technology, SaaS, Travel, Finance, Real Estate, E-commerce, Education, and Automotive. Integrated AI workflows (Gemini, ChatGPT, Copy.ai) for creative brainstorms and real-time pivots. Served as a strategic partner to business owners, defining project scopes, managing budgets, and providing transparent reporting on bottom-line impact.
Media Buying Consultant at HeroL eads
August 1, 2025 - December 1, 2025Directed media buying strategies exclusively for the UAE market, aligned with regional consumer behavior and client requirements. Audited existing campaigns to identify bottlenecks and implemented optimization frameworks to improve efficiency. Partnered with Account Managers and Global Campaign Operations to translate objectives into high-performing ad sets. Used proprietary tracking systems to perform period-over-period comparisons and granular performance analysis at the campaign and account levels.
Education
Bachelor's degree in Accounting and Finance at Cairo University
January 1, 2017 - January 1, 2021Bachelor’s degree in Accounting and Finance at Cairo University
January 1, 2017 - January 1, 2021Digital Marketing Nanodegree Program at Udacity
November 1, 2021 - January 15, 2026Data Analysis at Udacity
January 1, 2022 - January 15, 2026Fundamentals of Digital Marketing at Google
March 1, 2022 - January 15, 2026Meta Blueprint | Media Planning Professional Certification at Meta
March 1, 2023 - January 15, 2026Bachelor’s degree in accounting and finance at Cairo University
January 1, 2017 - January 1, 2021Qualifications
Udacity Digital Marketing Nanodegree
November 1, 2021 - January 15, 2026Udacity Data Analysis
January 1, 2022 - January 15, 2026Google Fundamentals of Digital Marketing
March 1, 2022 - January 15, 2026Meta Blueprint – Media Planning Professional Certification
March 1, 2023 - January 15, 2026Digital Marketing Nanodegree
November 1, 2021 - January 15, 2026Data Analysis
January 1, 2022 - January 15, 2026Fundamentals of Digital Marketing
March 1, 2022 - January 15, 2026Meta Blueprint: Media Planning Professional Certification
March 1, 2023 - January 15, 2026Digital Marketing Nanodegree
November 1, 2021 - March 31, 2026Data Analysis
January 1, 2022 - March 31, 2026Google Fundamentals of Digital Marketing
March 1, 2022 - March 31, 2026Meta Blueprint | Media Planning Professional Certification
March 1, 2023 - March 31, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Software & Internet, Financial Services, Real Estate & Construction, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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