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Empathetic, intuitive, and clarity-driven. I lead with context and vision, not control. I believe strategy is only powerful if it empowers people, and creativity only works when grounded in consumer truth. My approach balances high accountability with emotional intelligence, fostering collaboration across cultures, functions, and regions. I'm at my best when I'm building bridges, elevating talent, and transforming ideas into meaningful business outcomes. I build multi-million-dollar innovation pipelines for global beauty and home care brands. I create award-winning products across hair care, makeup, fragrance, and home care. I design cross-regional marketing systems adopted globally across IFF business units. I delivered a record 80 percent win rate for Natura & Co in my first leadership year. I led fragrance and marketing strategies across 35 countries, strengthening global alignment and cultural relevance. I partner closely with R&D and perfumery to lead in innovation agendas, creating formats and fragrance strategies, shaping differentiated, high-impact brand equities.…Empathetic, intuitive, and clarity-driven. I lead with context and vision, not control. I believe strategy is only powerful if it empowers people, and creativity only works when grounded in consumer truth. My approach balances high accountability with emotional intelligence, fostering collaboration across cultures, functions, and regions. I'm at my best when I'm building bridges, elevating talent, and transforming ideas into meaningful business outcomes. I build multi-million-dollar innovation pipelines for global beauty and home care brands. I create award-winning products across hair care, makeup, fragrance, and home care. I design cross-regional marketing systems adopted globally across IFF business units. I delivered a record 80 percent win rate for Natura & Co in my first leadership year. I led fragrance and marketing strategies across 35 countries, strengthening global alignment and cultural relevance. I partner closely with R&D and perfumery to lead in innovation agendas, creating formats and fragrance strategies, shaping differentiated, high-impact brand equities.

Gabriela Maretti

Creative Director, Brand Strategist, Brand Designer, +2

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Empathetic, intuitive, and clarity-driven. I lead with context and vision, not control. I believe strategy is only powerful if it empowers people, and creativity only works when grounded in consumer truth. My approach balances high accountability with emotional intelligence, fostering collaboration across cultures, functions, and regions. I'm at my best when I'm building bridges, elevating talent, and transforming ideas into meaningful business outcomes. I build multi-million-dollar innovation pipelines for global beauty and home care brands. I create award-winning products across hair care, makeup, fragrance, and home care. I design cross-regional marketing systems adopted globally across IFF business units. I delivered a record 80 percent win rate for Natura & Co in my first leadership year. I led fragrance and marketing strategies across 35 countries, strengthening global alignment and cultural relevance. I partner closely with R&D and perfumery to lead in innovation agendas, creating formats and fragrance strategies, shaping differentiated, high-impact brand equities.…Empathetic, intuitive, and clarity-driven. I lead with context and vision, not control. I believe strategy is only powerful if it empowers people, and creativity only works when grounded in consumer truth. My approach balances high accountability with emotional intelligence, fostering collaboration across cultures, functions, and regions. I'm at my best when I'm building bridges, elevating talent, and transforming ideas into meaningful business outcomes. I build multi-million-dollar innovation pipelines for global beauty and home care brands. I create award-winning products across hair care, makeup, fragrance, and home care. I design cross-regional marketing systems adopted globally across IFF business units. I delivered a record 80 percent win rate for Natura & Co in my first leadership year. I led fragrance and marketing strategies across 35 countries, strengthening global alignment and cultural relevance. I partner closely with R&D and perfumery to lead in innovation agendas, creating formats and fragrance strategies, shaping differentiated, high-impact brand equities.

Available to hire

Empathetic, intuitive, and clarity-driven. I lead with context and vision, not control. I believe strategy is only powerful if it empowers people, and creativity only works when grounded in consumer truth. My approach balances high accountability with emotional intelligence, fostering collaboration across cultures, functions, and regions.

I’m at my best when I’m building bridges, elevating talent, and transforming ideas into meaningful business outcomes. I build multi-million-dollar innovation pipelines for global beauty and home care brands. I create award-winning products across hair care, makeup, fragrance, and home care. I design cross-regional marketing systems adopted globally across IFF business units. I delivered a record 80 percent win rate for Natura & Co in my first leadership year. I led fragrance and marketing strategies across 35 countries, strengthening global alignment and cultural relevance. I partner closely with R&D and perfumery to lead in innovation agendas, creating formats and fragrance strategies, shaping differentiated, high-impact brand equities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Italian

Beginner

Work Experience

Senior Marketing Manager, Consumer Fragrance at SC Johnson

May 1, 2023 - August 1, 2024

Led Home Care marketing for SC Johnson; created breakthrough odor-active and brand strategies.

Marketing Manager, Consumer Fragrance at Colgate-Palmolive

May 1, 2023 - August 1, 2024

Led Home Care marketing for Colgate-Palmolive; created breakthrough odor-active and brand strategies.

Marketing Manager, Fine Fragrance (LATAM) at Natura & Co

September 1, 2018 - December 31, 2021

Led LATAM marketing strategy for Natura & Co, O Boticario Group, Belcorp, and Jafra; drove cross-regional brand identity.

Marketing Manager, Fine Fragrance (LATAM) at Natura & Co

May 1, 2022 - April 30, 2023

Led LATAM marketing strategies for Natura & Co; cross-regional brand systems and consumer insights.

Private Label Marketing Coordinator at DICATE COSMETICS

January 1, 2016 - December 31, 2017

Led portfolio updates and brand storytelling across heritage dermatological and cosmetic brands.

Product Marketing Lead, Color Cosmetics at CONTÉ MAKEUP

January 1, 2012 - December 31, 2015

Managed full product lifecycle and creative direction for seasonal color cosmetics; awarded for packaging and branding.

Private Label Marketing Coordinator at STMARCH E Group / Eataly Brasil

January 1, 2015 - December 31, 2016

Developed strategic private label guidelines across multiple food categories, shaping consumer experience and in-store identity.

Product Marketing Lead at Conté Makeup

January 1, 2012 - December 31, 2015

Led product lifecycle and creative direction for seasonal collections.

Founder at Moda de Poder

January 1, 2023 - Present

Empowering women to build confidence, visibility, and careers through fashion and personal branding.

Founder at 341 Creative Hub

January 1, 2024 - Present

A creative branding collective connecting designers, strategists, writers, and visuals to tell stories and build unforgettable brand identities and content.