Francis Ochoa

Packaging Designer at The Crème Shop

Developed and executed compelling packaging and product designs for The Crème Shop and high-profile partners (The Walt Disney Company, Peanuts, Sanrio, Miffy, Puffy, Pusheen, and others). Oversaw product development across licenses from concept through pre-production to final production; provided feedback on samples, color matching, proofreading, materials, and ensured high production quality. Photographed and retouched retail product imagery for e-commerce, marketing, and pitch decks; managed relationships with licensees and licensees' art teams.

Sr. Designer, Product Development at Warner Bros.

Hybrid role focusing on product development for sleepwear, underwear, hosiery, and DTR partners and licensees. Developed creative/production POV boards for top partners; translated trends into sellable concepts and reinforced brand imagery. Reviewed incoming concepts on the StarLabs Approval Platform and provided detailed comments on concepts, pre-production, and final samples; maintained collaboration with licensee counterparts and internal teams to ensure a smooth approval process.