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I'm Craig Dave Carbol, a creative strategist and conversion copywriter with 10+ years of experience helping digital brands grow revenue through full-funnel campaigns.\n\nI design and lead email/SMS programs in Klaviyo and Attentive for health, wellness, and personal development brands, with deep expertise in lifecycle architecture, segmentation, deliverability, and A/B testing. I enjoy collaborating with designers, PMs, and sales teams to craft campaigns that are memorable and effective.…I'm Craig Dave Carbol, a creative strategist and conversion copywriter with 10+ years of experience helping digital brands grow revenue through full-funnel campaigns.\n\nI design and lead email/SMS programs in Klaviyo and Attentive for health, wellness, and personal development brands, with deep expertise in lifecycle architecture, segmentation, deliverability, and A/B testing. I enjoy collaborating with designers, PMs, and sales teams to craft campaigns that are memorable and effective.

Craig Dave Carbol

Copywriter, Content Producer, Brand Strategist, +2

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I'm Craig Dave Carbol, a creative strategist and conversion copywriter with 10+ years of experience helping digital brands grow revenue through full-funnel campaigns.\n\nI design and lead email/SMS programs in Klaviyo and Attentive for health, wellness, and personal development brands, with deep expertise in lifecycle architecture, segmentation, deliverability, and A/B testing. I enjoy collaborating with designers, PMs, and sales teams to craft campaigns that are memorable and effective.…I'm Craig Dave Carbol, a creative strategist and conversion copywriter with 10+ years of experience helping digital brands grow revenue through full-funnel campaigns.\n\nI design and lead email/SMS programs in Klaviyo and Attentive for health, wellness, and personal development brands, with deep expertise in lifecycle architecture, segmentation, deliverability, and A/B testing. I enjoy collaborating with designers, PMs, and sales teams to craft campaigns that are memorable and effective.

Available to hire

I’m Craig Dave Carbol, a creative strategist and conversion copywriter with 10+ years of experience helping digital brands grow revenue through full-funnel campaigns.\n\nI design and lead email/SMS programs in Klaviyo and Attentive for health, wellness, and personal development brands, with deep expertise in lifecycle architecture, segmentation, deliverability, and A/B testing. I enjoy collaborating with designers, PMs, and sales teams to craft campaigns that are memorable and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Retention & Lifecycle Conversion Copywriter at Freelance / Self-employed (Edmonton, AB)

January 1, 2014 - Present

Own retention roadmaps across welcome, post-purchase, replenishment, VIP, churn-prevention, browse/cart abandon, win back, and subscription points. Build and optimize lifecycle experiences, audience segmentation, and messaging cadence. Collaborate with designers and PMs to deliver end-to-end campaigns; run project management via Asana, Slack, and related tools; manage onboarding, replenishment, and loyalty content.

VSL Coach at Jon Benson (CopyPro Academy)

January 1, 2020 - Present

NOW VSL Coach; Gold Level Contributor (2020). Advised on video sales letter strategies, supported launches, and contributed copy across campaigns.

English as a Second Language Instructor at University of Alberta – Faculty of Extension

January 1, 2000 - December 31, 2005

Delivered seminars to visiting cohorts from Mexico, China, and Japan; facilitated cross-cultural collaboration; led day-time intensive programs.

English as a Second Language Instructor at University of Alberta – Faculty of Extension

January 1, 2007 - December 31, 2016

Taught ESL during 2007–2016; delivered seminars to international cohorts; supported cross-cultural collaboration.

Freelance Copywriter / Funnel Architect at Mindvalley Authors (via Mindvalley) and various DTC/CPG brands

January 1, 2018 - December 31, 2021

Sales funnel copy for Mindvalley published authors generating $2M+ in course sales (2018). Advertising funnels contributed to $30M+ product sales (2020–2021).