I’m Chirag Chhillar, a media and content research professional with 3+ years of experience in viral content discovery, media analysis, and video licensing. I currently excel as a Viral Video Curator at Trusted Media Brands (Jukin Media), consistently identifying original content with monetization potential and pitching BFCs (Big F***ing Clips) and High Popularity videos. I’m pursuing a PhD in Film Studies, bringing deep knowledge of film production, editing, and visual storytelling to strengthen video curation, research, and licensing. I’ve produced a documentary selected for the French Film Festival (Megacities Shortdocs) and led coordination for national-level events such as Kala Utsav 2020.

Chirag Chhillar

I’m Chirag Chhillar, a media and content research professional with 3+ years of experience in viral content discovery, media analysis, and video licensing. I currently excel as a Viral Video Curator at Trusted Media Brands (Jukin Media), consistently identifying original content with monetization potential and pitching BFCs (Big F***ing Clips) and High Popularity videos. I’m pursuing a PhD in Film Studies, bringing deep knowledge of film production, editing, and visual storytelling to strengthen video curation, research, and licensing. I’ve produced a documentary selected for the French Film Festival (Megacities Shortdocs) and led coordination for national-level events such as Kala Utsav 2020.

Available to hire

I’m Chirag Chhillar, a media and content research professional with 3+ years of experience in viral content discovery, media analysis, and video licensing. I currently excel as a Viral Video Curator at Trusted Media Brands (Jukin Media), consistently identifying original content with monetization potential and pitching BFCs (Big F***ing Clips) and High Popularity videos.

I’m pursuing a PhD in Film Studies, bringing deep knowledge of film production, editing, and visual storytelling to strengthen video curation, research, and licensing. I’ve produced a documentary selected for the French Film Festival (Megacities Shortdocs) and led coordination for national-level events such as Kala Utsav 2020.

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Work Experience

Video Researcher and Acquisition Specialist at Viralhog Media
July 1, 2025 - Present
Source and track viral UGC daily across TikTok, Instagram, YouTube, and other platforms, prioritising high-traffic regions such as the US, UK, Brazil, and Europe. Initiate outreach to creators via DM and comments, offering licensing opportunities for viral videos. Negotiate rights and guide creators through the licensing process to secure monetizable content for global media use. Identify potential high-priority clips based on marketability, originality, and engagement metrics. Collaborate closely with licensing and editorial teams to ensure timely acquisition of trending clips. Maintain a strong closure rate and contribute toward monthly benchmark and incentive goals.
Viral Video Curator at Trusted Media Brands (Jukin Media)
August 1, 2021 - June 1, 2025
Discover and pitch viral, UGC-based content daily for licensing and monetization across TMB's brands. Monitor real-time trends on platforms like TikTok, Instagram, YouTube, and Reddit. Excel at identifying BFCs — original-audio viral clips that can be licensed for revenue. Top performer in pitching High Popularity videos. Shared insights on tracking competitor outreach via comments, which improved team approval percentage. Coordinate with Rights & Clearances team for licensing.

Education

M.A. in Journalism & Mass Communication at GGSIPU, Delhi
January 11, 2030 - January 15, 2026
B.A. in Journalism & Mass Communication at GGSIPU, Delhi
January 11, 2030 - January 15, 2026

Qualifications

PhD in Film Studies
January 11, 2030 - January 15, 2026
Google Certified Digital Marketing Diploma
January 11, 2030 - January 15, 2026
Faculty Development Program
January 11, 2030 - January 15, 2026
English Language Course
January 11, 2030 - January 15, 2026
Workshops on Filmmaking, Storytelling, and Wildlife Filmmaking
January 11, 2030 - January 15, 2026

Industry Experience

Media & Entertainment, Education, Government, Professional Services