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I'm a Senior UX/UI and Digital Experience Designer with 11+ years of experience delivering end-to-end design for customer-facing digital products across web, eCommerce, and SaaS-based enterprise platforms. I translate complex business and technical requirements into scalable, user-centered solutions, collaborating closely with product, marketing, engineering, and delivery teams to ensure reliable, measurable digital platforms. I approach design with a practical, data-informed mindset, focusing on improving conversion, engagement, and overall user satisfaction while maintaining accessibility and consistency across platforms. Beyond my hands-on design work, I lead discovery, facilitate stakeholder workshops, and contribute to design systems and pattern libraries to ensure scalable, high-quality experiences. I thrive in cross-functional Agile environments and enjoy turning insights into tangible improvements that drive business outcomes.…I'm a Senior UX/UI and Digital Experience Designer with 11+ years of experience delivering end-to-end design for customer-facing digital products across web, eCommerce, and SaaS-based enterprise platforms. I translate complex business and technical requirements into scalable, user-centered solutions, collaborating closely with product, marketing, engineering, and delivery teams to ensure reliable, measurable digital platforms. I approach design with a practical, data-informed mindset, focusing on improving conversion, engagement, and overall user satisfaction while maintaining accessibility and consistency across platforms. Beyond my hands-on design work, I lead discovery, facilitate stakeholder workshops, and contribute to design systems and pattern libraries to ensure scalable, high-quality experiences. I thrive in cross-functional Agile environments and enjoy turning insights into tangible improvements that drive business outcomes.

Neha Kakkar

UX Designer, UI Designer, Web Designer, +2

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I'm a Senior UX/UI and Digital Experience Designer with 11+ years of experience delivering end-to-end design for customer-facing digital products across web, eCommerce, and SaaS-based enterprise platforms. I translate complex business and technical requirements into scalable, user-centered solutions, collaborating closely with product, marketing, engineering, and delivery teams to ensure reliable, measurable digital platforms. I approach design with a practical, data-informed mindset, focusing on improving conversion, engagement, and overall user satisfaction while maintaining accessibility and consistency across platforms. Beyond my hands-on design work, I lead discovery, facilitate stakeholder workshops, and contribute to design systems and pattern libraries to ensure scalable, high-quality experiences. I thrive in cross-functional Agile environments and enjoy turning insights into tangible improvements that drive business outcomes.…I'm a Senior UX/UI and Digital Experience Designer with 11+ years of experience delivering end-to-end design for customer-facing digital products across web, eCommerce, and SaaS-based enterprise platforms. I translate complex business and technical requirements into scalable, user-centered solutions, collaborating closely with product, marketing, engineering, and delivery teams to ensure reliable, measurable digital platforms. I approach design with a practical, data-informed mindset, focusing on improving conversion, engagement, and overall user satisfaction while maintaining accessibility and consistency across platforms. Beyond my hands-on design work, I lead discovery, facilitate stakeholder workshops, and contribute to design systems and pattern libraries to ensure scalable, high-quality experiences. I thrive in cross-functional Agile environments and enjoy turning insights into tangible improvements that drive business outcomes.

Available to hire

I’m a Senior UX/UI and Digital Experience Designer with 11+ years of experience delivering end-to-end design for customer-facing digital products across web, eCommerce, and SaaS-based enterprise platforms. I translate complex business and technical requirements into scalable, user-centered solutions, collaborating closely with product, marketing, engineering, and delivery teams to ensure reliable, measurable digital platforms. I approach design with a practical, data-informed mindset, focusing on improving conversion, engagement, and overall user satisfaction while maintaining accessibility and consistency across platforms.

Beyond my hands-on design work, I lead discovery, facilitate stakeholder workshops, and contribute to design systems and pattern libraries to ensure scalable, high-quality experiences. I thrive in cross-functional Agile environments and enjoy turning insights into tangible improvements that drive business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior UX/UI and Digital Designer at Freelance

July 1, 2025 - Present

Leading discovery and UX design for small business websites, defining user needs, content structure, and conversion goals. Designing responsive UI, landing pages, and email journeys, balancing user needs with technical and business constraints. Conducting user research, competitive analysis, and UX audits to inform design decisions and prioritisation. Partnering with developers to ensure clear handover and high-quality delivery.

Senior UX/UI Designer at Tryzens-Sydney

July 1, 2024 - March 1, 2025

Led UX discovery and optimisation for high-traffic SaaS-based eCommerce platforms (Shopify, Salesforce, AWS), improving conversion and engagement for brands including Priceline and Cotton On. Identified late-stage checkout drop-offs at Priceline and redesigned the flow by introducing early stock validation and Click & Collect improvements, reducing abandonment by ~25% and improving checkout performance. Conducted UX audits, usability reviews, and analytics analysis for Myer Group, Catch, and Spotlight, translating insights into prioritized design recommendations. Collaborated with brands like Cotton On Group and Zimmermann to enhance cart and checkout functionalities. Monitored site performance and analytics to identify UX gaps and recommend actionable improvements, resulting in measurable increases in user satisfaction and sales.

Senior UX/UI Designer at Globant Commerce Studio-Sydney

June 1, 2022 - April 1, 2024

Led end-to-end UX initiatives from discovery through delivery, integrating user research, analytics insights, and usability testing to inform design decisions. Created and scaled design systems across platforms, supporting consistency, accessibility, and efficient delivery in Agile environments. Facilitated stakeholder workshops and design reviews, clearly communicating UX rationale and trade-offs to both technical and non-technical audiences.

Web/UX/UI Designer at Apg and Co

September 1, 2019 - May 1, 2022

Developed and maintained content style guides for multiple brands while optimising e-commerce user experience through A/B testing, UX improvements, and data-driven design decisions aligned with WCAG accessibility standards. Communicated design concepts clearly through user flows, sitemaps, and wireframes, ensuring alignment with cross-functional teams and supporting consistent, high-quality UI across platforms. Partnered closely with e-commerce leadership to identify user needs and enhance site usability, leading to more intuitive and effective online customer journeys.

Web/Graphic Designer at Gotham Pty Ltd

April 1, 2018 - September 1, 2019

Designed and built user-focused interfaces and email marketing assets for major clients (Commonwealth Bank, CommSec, James Hardie, Colonial First Estate), ensuring seamless integration with Xplan, Salesforce ExactTarget, and Pardot. Delivered engaging web pages, multimedia creatives (HTML5 banners, short videos), and full website builds for clients such as CommSec, Orourke Consulting, and Sydney Cardiology, focusing on usability and clean, intuitive design. Collaborated closely with cross-functional teams and clients to translate requirements into polished digital experiences that met both business goals and user needs.

Assistant Product Manager / Web-Graphic Designer at Aaxis Pacific

October 1, 2016 - March 1, 2018

Designed and delivered a wide range of marketing collateral and digital assets (catalogues, brochures, banners, email campaigns), applying user insights to create clear, high-engagement visual communication. Led UX-focused redesigns for e-commerce pages and HTML banners, established design systems and style guides, and ensured brand consistency across all touchpoints. Collaborated with product, marketing, and development teams to support product launches and packaging updates that aligned with user needs and market trends.

Web/Graphic Designer and Digital Marketing Specialist at APFD

January 1, 2016 - June 1, 2016

User Experience (UX) Focus Design & Development: Designed marketing materials with user engagement and clear communication in mind. Utilized HTML, CSS, and JavaScript to create responsive and visually appealing websites, emphasizing user experience across devices.