I'm Rene Huey-Lipton, a director-level brand and narrative strategist with 15+ years building integrated marketing systems, high-performing teams, and bold brand transformations across finance, tech, retail, and consumer categories. I thrive in ambiguity, remove friction across teams, and build the connective tissue that lets brave ideas scale with operational rigor. And yes, I'm darn fun to work with. As an authenticity expert with strong cultural intelligence and storytelling chops, I craft narrative infrastructures that move brands to act with clarity and accountability. I partner with leadership to develop insight-driven brand platforms, shape cross-channel consumer journeys, and design growth roadmaps that translate into measurable results and energized teams.…

Rene Huey-Lipton

I'm Rene Huey-Lipton, a director-level brand and narrative strategist with 15+ years building integrated marketing systems, high-performing teams, and bold brand transformations across finance, tech, retail, and consumer categories. I thrive in ambiguity, remove friction across teams, and build the connective tissue that lets brave ideas scale with operational rigor. And yes, I'm darn fun to work with. As an authenticity expert with strong cultural intelligence and storytelling chops, I craft narrative infrastructures that move brands to act with clarity and accountability. I partner with leadership to develop insight-driven brand platforms, shape cross-channel consumer journeys, and design growth roadmaps that translate into measurable results and energized teams.…

Available to hire

I’m Rene Huey-Lipton, a director-level brand and narrative strategist with 15+ years building integrated marketing systems, high-performing teams, and bold brand transformations across finance, tech, retail, and consumer categories. I thrive in ambiguity, remove friction across teams, and build the connective tissue that lets brave ideas scale with operational rigor. And yes, I’m darn fun to work with.

As an authenticity expert with strong cultural intelligence and storytelling chops, I craft narrative infrastructures that move brands to act with clarity and accountability. I partner with leadership to develop insight-driven brand platforms, shape cross-channel consumer journeys, and design growth roadmaps that translate into measurable results and energized teams.

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Work Experience

Founder at DAME Collective
January 1, 2015 - Present
Expert on authenticity for brands and brand voices; author of My Authentic Voice; fractional Csuite consultancy for fintech, gaming, and CPG; built brand from the ground up for fintech; designed qualitative + quantitative studies shaping new brand platforms and go-to-market plans; partnered with leadership teams to build 3-year growth roadmaps and integrated marketing strategies, and led GTM initiatives.
VP, Cultural Strategy at sparks & honey
January 1, 2017 - January 1, 2019
Led a 50+ person strategy team; created McDonald’s cultural roadmap; produced 10,000+ marketing pieces including award-winning events and product partnerships.
EVP Global at BrainJuicer/System 1
January 1, 2012 - January 1, 2015
Grew U.S. business 30% YoY for two years; led 14-member global qualitative team; pioneered research and innovation processes for P&G incontinence and deodorant in Asia and repositioned detergent in Mexico.
SVP, Director of Planning at GSD&M
January 1, 2002 - January 1, 2012
Built and led a 40-person planning department; pioneered two unique research products; wrote white papers on War & Business; built a team of outside experts; led Southwest Airlines to a 1% share shift and launched the agency’s first metaverse presence.

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Industry Experience

Consumer Goods, Retail, Financial Services, Software & Internet, Media & Entertainment, Professional Services

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