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I'm IOSIF PASKAR, a Senior Art Director with expertise in packaging design, brand development, consumer electronics, retail merchandising, and AI-driven creative operations. I lead multidisciplinary teams, optimize production workflows, and manage large SKU launches for global consumer brands. I’ve reduced project costs by 40% and accelerated concept development cycles by 25% through generative AI integration. As a creative leader, I’ve earned 15 American Design Awards and hold 7 Industrial Design Patents. My work spans cosmetics, consumer electronics, sports & wellness, fashion, luxury watches, wearables, CPG, smart home, LED lighting, and automotive. I build brand DNA, guidelines, and scalable systems, and I’ve led end-to-end prepress approvals, high-volume production rollouts, and on-site vendor feasibility audits worldwide.…I'm IOSIF PASKAR, a Senior Art Director with expertise in packaging design, brand development, consumer electronics, retail merchandising, and AI-driven creative operations. I lead multidisciplinary teams, optimize production workflows, and manage large SKU launches for global consumer brands. I’ve reduced project costs by 40% and accelerated concept development cycles by 25% through generative AI integration. As a creative leader, I’ve earned 15 American Design Awards and hold 7 Industrial Design Patents. My work spans cosmetics, consumer electronics, sports & wellness, fashion, luxury watches, wearables, CPG, smart home, LED lighting, and automotive. I build brand DNA, guidelines, and scalable systems, and I’ve led end-to-end prepress approvals, high-volume production rollouts, and on-site vendor feasibility audits worldwide.

IOSIF PASKAR

Art Director, Designer, Graphic Designer, +4

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I'm IOSIF PASKAR, a Senior Art Director with expertise in packaging design, brand development, consumer electronics, retail merchandising, and AI-driven creative operations. I lead multidisciplinary teams, optimize production workflows, and manage large SKU launches for global consumer brands. I’ve reduced project costs by 40% and accelerated concept development cycles by 25% through generative AI integration. As a creative leader, I’ve earned 15 American Design Awards and hold 7 Industrial Design Patents. My work spans cosmetics, consumer electronics, sports & wellness, fashion, luxury watches, wearables, CPG, smart home, LED lighting, and automotive. I build brand DNA, guidelines, and scalable systems, and I’ve led end-to-end prepress approvals, high-volume production rollouts, and on-site vendor feasibility audits worldwide.…I'm IOSIF PASKAR, a Senior Art Director with expertise in packaging design, brand development, consumer electronics, retail merchandising, and AI-driven creative operations. I lead multidisciplinary teams, optimize production workflows, and manage large SKU launches for global consumer brands. I’ve reduced project costs by 40% and accelerated concept development cycles by 25% through generative AI integration. As a creative leader, I’ve earned 15 American Design Awards and hold 7 Industrial Design Patents. My work spans cosmetics, consumer electronics, sports & wellness, fashion, luxury watches, wearables, CPG, smart home, LED lighting, and automotive. I build brand DNA, guidelines, and scalable systems, and I’ve led end-to-end prepress approvals, high-volume production rollouts, and on-site vendor feasibility audits worldwide.

Available to hire

I’m IOSIF PASKAR, a Senior Art Director with expertise in packaging design, brand development, consumer electronics, retail merchandising, and AI-driven creative operations. I lead multidisciplinary teams, optimize production workflows, and manage large SKU launches for global consumer brands. I’ve reduced project costs by 40% and accelerated concept development cycles by 25% through generative AI integration.

As a creative leader, I’ve earned 15 American Design Awards and hold 7 Industrial Design Patents. My work spans cosmetics, consumer electronics, sports & wellness, fashion, luxury watches, wearables, CPG, smart home, LED lighting, and automotive. I build brand DNA, guidelines, and scalable systems, and I’ve led end-to-end prepress approvals, high-volume production rollouts, and on-site vendor feasibility audits worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Work Experience

Senior Art Director at Design Inferno

January 1, 2025 - Present

Returned to scale studio operations after a 2-year corporate tenure; expanded focus to brand growth strategy, premium packaging, e-commerce content, and retail environment design.

Co-Founder & Senior Art Director at DESIGN INFERNO

January 1, 2025 - Present

Returned to lead the studio full-time, expanding focus on packaging and brand development systems for beauty and lifestyle clients.

Senior Art Director at Bytech NY, Inc.

January 1, 2023 - December 31, 2025

Multi-brand portfolio leadership: Directed creative strategy for a seven-brand portfolio, including Brookstone, Sharper Image, Case Logic, and Sealy across Wearable Tech, CPG, LED Lighting, and Smart Home categories. Rapid market deployment: Launched the Techcellent private-label brand for Meijer within a four-week timeline; managed 148 SKUs from concept through production and delivered the rollout two weeks ahead of schedule. Multidisciplinary team leadership: Managed and mentored an eight-person creative team across packaging and digital asset production, increasing overall output efficiency by 25% within seven months. Cost engineering & optimization: Reduced packaging unit costs by 15% through collaboration with sales, manufacturing, quality control, and legal teams. Concept sprint optimization: Shortened design concept sprints by 25%, reducing average project turnaround time from seven days to under four days.

Senior Art Director at BYTECH NY INC

January 1, 2023 - January 1, 2025

Directed creative strategy across a 7-brand portfolio, including Bytech, Case Logic, Brookstone, Sealy, Bugatti, Techcellent, and The Sharper Image, spanning Wearable Tech, CPG, LED, and Smart Home categories. Designed and implemented the Techcellent product category for Meijer’s store-brand launch within 4 weeks, covering 148 SKUs from concept through packaging and production, and delivered 2 weeks ahead of schedule. Reduced packaging unit costs by 15% through cross-functional collaboration on cost engineering, sustainability, and regional compliance. Led an 8-person design team; improved output speed by 25% in 7 months. Integrated generative AI tools to cut project costs by 40% and accelerate speed-to-market; drove 12% revenue growth across categories.

Senior Art Director at BYTECH NY Inc.

January 1, 2023 - January 1, 2025

Led creative strategy and design execution for a multibrand in-house portfolio, including Case Logic, Brookstone, Sealy, iHome, Bugatti, FIAT, Techcellent, and The Sharper Image. Collaborated with Production, Engineering, Copywriting, Sales and Marketing, Photography, and 2D/3D Design to drive revenue growth and brand consistency across packaging, industrial design, trade exhibits, print, and digital media. Independently developed prime production-ready packaging, seasonal collections, mechanicals, presentation decks, email campaigns, digital marketing collateral, in-store signage, OOH, and environmental designs. Designed integrated brand ecosystems for retail environments and e-commerce with a focus on target audiences, sustainability, recycling, and waste reduction. Led design for key product categories, including speakers, headphones, power banks, earbuds, wearables, smart home devices, cables, and beauty tools. Presented data-driven concepts to stakeholders, adapting to constructiv

Senior Art Director and Co-Founder at DESIGN INFERNO

January 1, 2016 - January 1, 2023

Co-founded an agile design studio serving Cosmetics, Consumer Electronics, Sports/Wellness, Luxury Watch, and Automotive brands; expanded team to 6 staff. Delivered 15% average sell-through improvement, established 30+ Brand Guidelines to ensure consistency and rapid SKU scaling, advanced sustainability initiatives (reduced package size, modular/renewable materials, plant-based inks), and introduced generative AI to accelerate concept sprints and reduce turnaround. Oversaw pre-press and high-volume manufacturing launches, including validating vendor feasibility and production quality in China; led 14 brand exhibition designs for CES, CTIA, Luxe Pack, K/BIS, and IHH with budgets up to $600K.

Co-Founder & Senior Art Director at DESIGN INFERNO

January 1, 2016 - December 31, 2023

Co-founded a boutique design studio serving brands in Cosmetics, Personal Care, Consumer Goods, Electronics, Fashion, Lingerie, Luxury Watches, Sports/Wellness, and Automotive. Led a multidisciplinary team across Brand Identity, Packaging and Industrial designs, Exhibits, Amazon Advertising, and Digital Content, owning projects from trend analysis and concept briefing through production, vendor coordination, and handoff. Directed end-to-end packaging programs, from structure and dielines to artwork, materials, finishes, and color management, ensuring manufacturability and on-time delivery. Managed custom tooling, negotiated logistics and pricing, and oversaw vendors’ workflows; presented vivid, creative concepts, contributing to a 20% increase in client retention. Identified creative roadblocks and process redundancies, introducing workflow improvements that increase team efficiency and improve project turnaround by 15%. Travel domestically and internationally to research trends, rev

Senior Art Director at ARGENTO SC / iWAVE

January 1, 2015 - December 31, 2016

Promoted to Senior Art Director within a year at a fast-paced marketing firm. Directed Brand Identity, Packaging and Industrial Designs across Sports, Wellness, Mobile Accessories, and Home Goods. Articulated trend moodboards to stakeholders and clients. Balanced high-quality designs with rapid product rollouts, implementing client feedback, and emerging trends. Designed packaging, exhibit signage, sales decks, lookbooks, brand collaterals, and implemented 2D/3D CAD designs. Managed rapid print production, mockups, pre-press approval, and final delivery.

Senior Art Director at ARGENTO SC

January 1, 2013 - January 1, 2016

Promoted to Senior Art Director within 12 months; directed brand identity, packaging, and industrial design for Sports, Wellness, Home Goods, and Mobile Accessory categories. Translated trend moodboards into rapid product rollouts; managed lookbooks, sales decks, and exhibit concepts that drove measurable demand in competitive retail environments.

Graphic Designer at ARGENTO SC / iWAVE

January 1, 2013 - December 31, 2014

Directed Brand Identity, Packaging and Industrial Designs across Sports, Wellness, Mobile Accessories, and Home Goods categories. Articulated trend moodboards, balanced high-quality designs with rapid product rollouts, implemented client feedback, and integrated emerging trends. Designed packaging, exhibit signage, sales decks, lookbooks, brand collaterals, and implemented 2D/3D CAD designs. Managed rapid print production, mockups, pre-press approval, and final delivery.