I’m a creative strategist with roots in international relations and human rights, blending design, documentary filmmaking and art direction. For the past decade, I’ve worked across non-profits, universities, and private companies— moving fluidly between storytelling and visual design.
My work lives at the intersection of strategy and narrative, structure and soul.
I help projects find their voice and visual language, crafting identities that don’t just look good, but feel true. Whether I’m building a brand, crafting a product, or designing a system, I’m always chasing the same questions: What’s the story here? And how does it want to be told?
I’m drawn to projects with soul, depth and direction. I love metaphors, cinematic arcs, and uncovering the hidden patterns between ideas.
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